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Marketing Frameworks

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Clarity Starts Here: Selected Marketing Frameworks

At Findsome & Winmore, we believe marketing shouldn’t feel like guesswork. Over the years, we’ve collected and refined a set of frameworks that help bring clarity, structure, and confidence to every brand strategy or campaign we lead. Whether you’re launching a brand, refreshing your message, planning content, or navigating a crisis, these tools help guide the way. We use them in our own sessions — and now you can too.

Explore the library by category or browse the full list. And if you’d like a partner to walk you through one, just say the word.

Brand Strategy

Brand Strategy

Single-Page Marketing Plan

What it is: The Single-Page Marketing Plan distills your marketing direction into a concise, visual format. By forcing clarity, it helps leaders focus on the essentials: who you’re trying to reach, how...

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Brand Strategy

AIDA: 4 Steps to Persuade

What it is: AIDA is a time-tested marketing and sales framework that outlines the four psychological stages a customer typically goes through before making a decision: Attention, Interest, Desire,...

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Brand Strategy

Brand Positioning Canvas

What it is: This framework, popularized by April Dunford in her book *Obviously Awesome*, helps teams clearly articulate what makes them different and valuable in their market. The Positioning Canvas guides...

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Brand Strategy

Brand Vision Model

What it is: The Brand Vision Model, based on David Aaker’s framework, helps businesses define what their brand stands for across multiple dimensions: emotional benefits, functional benefits, personality,...

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Brand Strategy

The Three Hurdles

What it is: Originally developed by Scott Galloway, The Three Hurdles framework helps evaluate the viability of a brand idea or business model by asking three key questions: Is it different? (Differentiation)...

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Brand Strategy

Brand Audit

What it is: A Brand Audit is a quick diagnostic tool to assess how your brand is currently performing. Rather than an exhaustive study, this version offers a simple evaluation of positives and negatives—what’s...

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Brand Strategy

Brand Pillars

What it is: Brand Pillars are the foundational beliefs and values that support your brand’s identity and behavior. These pillars often represent your brand’s mission, vision, and core values — but go a...

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Brand Strategy

Brand Architecture

What it is: Brand Architecture is the strategic framework that defines how different brands within an organization relate to and support one another. It helps determine whether your organization operates...

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Brand Strategy

SWOT Analysis

What it is: SWOT Analysis is a strategic planning tool that evaluates your brand or organization’s Strengths, Weaknesses, Opportunities, and Threats. It’s a classic framework used to gain insight into...

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Brand Strategy

Three Lines of Business

What it is: The Three Lines of Business framework explores how brand creates value through three financial levers: Cost to produce Price to consumer Perceived value The greater the perceived value relative...

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Brand Strategy

Avoiding Marketing Myopia

What it is: Avoiding Marketing Myopia is a mindset and framework that encourages companies to define their business based on customer needs rather than the products they sell. It originates from Theodore...

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Brand Strategy

Positioning

What it is: Positioning is the art of carving out a unique space in your customer’s mind. It’s about making choices that define what you are—and what you are not. A helpful example: All cruise lines float...

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Brand Strategy

Laddering

What it is: Laddering is a competitive positioning technique that helps you highlight a strength of your brand while subtly exposing a competitor’s weakness. By focusing on a trait you’re proud of—and...

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Social Media, Content Strategy
& Campaign Planning

Social Media, Content Strategy & Campaign Planning

70-20-10 Rule for Content Mix

What it is: The 70-20-10 Rule is a content planning framework that guides how to allocate your content efforts: 70% should be proven content that reliably engages, 20% should be creative or niche experiments,...

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Social Media, Content Strategy & Campaign Planning

The 4 C’s of Social Media

What it is: The 4 C’s of Social Media—Content, Conversation, Community, and Conversion—are a modern framework for building engagement and results across digital platforms. Content is the starting point,...

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Social Media, Content Strategy & Campaign Planning

Customer Clock Model

What it is: The Customer Clock Model, credited to Scott Galloway, is a visual framework that reminds marketers to think across the entire customer lifecycle—not just at the point of acquisition. The clock...

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Social Media, Content Strategy & Campaign Planning

Cloud of Customer Concern

What it is: The Cloud of Customer Concern is a brainstorming tool that captures all of the potential worries, objections, and hesitations your customers may have before buying from you. It encourages teams...

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Social Media, Content Strategy & Campaign Planning

3 Rules for Crisis Response

What it is: The 3 Rules for Crisis Response offer a simple, repeatable playbook for how brands should respond to bad news, missteps, or external crises. When things go wrong, people are watching—how you...

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Social Media, Content Strategy & Campaign Planning

4 P’s: The Classic Marketing Mix

What it is: The 4 P’s—Product, Price, Place, and Promotion—make up the original Marketing Mix, a foundational framework for building and launching products. Each “P” represents a lever you can pull to...

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Social Media, Content Strategy & Campaign Planning

Crisis Response Matrix

What it is: The Crisis Response Matrix is a structured tool used to prepare for and manage potential crises by mapping out scenarios, communication channels, audiences, and responsibilities. It ensures...

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Social Media, Content Strategy & Campaign Planning

Pareto Principle (80/20 Rule)

What it is: The Pareto Principle, or 80/20 Rule, teaches that 80% of your results often come from 20% of your efforts. In marketing, this could mean that 80% of sales come from 20% of customers, or 80%...

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Social Media, Content Strategy & Campaign Planning

PESO Model

What it is: The PESO Model (Paid, Earned, Shared, Owned) is a media planning framework that helps brands coordinate their efforts across all digital channels. It’s an evolution of the Digital Channel Mix,...

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Social Media, Content Strategy & Campaign Planning

POST Method

What it is: The POST Method is a social strategy framework developed by Forrester that stands for People, Objectives, Strategy, and Technology. It’s a sequence that helps marketers avoid jumping into tools...

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