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Podcast

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Content Image for Golf Legend Annika Sorenstam on Being a Brand Ambassador

Golf Legend Annika Sorenstam on Being a Brand Ambassador

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....

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Content Image for Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...

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Content Image for Product Placement in Yellowstone and Emily and Paris

Product Placement in Yellowstone and Emily and Paris

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...

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Content Image for Ideas We Love: E-mail Newsletters

Ideas We Love: E-mail Newsletters

Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.

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Content Image for How to Navigate a Brand Crisis

How to Navigate a Brand Crisis

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...

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Content Image for Personal Brand with Dan Patrick

Personal Brand with Dan Patrick

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting)...

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Content Image for Brand Building Through External Relations

Brand Building Through External Relations

In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn)...

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Content Image for The Power of "Laddering" in Marketing

The Power of "Laddering" in Marketing

In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while...

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Content Image for The 4 Ps: Understanding the Marketing Mix

The 4 Ps: Understanding the Marketing Mix

In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has...

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Content Image for Formulaic: An Introduction to the book

Formulaic: An Introduction to the book

In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic...

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Content Image for Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd’s on brand lessons from the restaurant world. Links discussed include: Pig Floyd’s Urban BBQ Beyond...

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Content Image for Case Study: How to Change Your Company's Name

Case Study: How to Change Your Company's Name

In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing...

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