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Podcast

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Content Image for How to Navigate a Brand Crisis

How to Navigate a Brand Crisis

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...

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Personal Brand with Dan Patrick

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting)...

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Brand Building Through External Relations

In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn)...

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The Power of "Laddering" in Marketing

In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while...

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The 4 Ps: Understanding the Marketing Mix

In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has...

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Formulaic: An Introduction to the book

In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic...

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Content Image for Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd’s on brand lessons from the restaurant world. Links discussed include: Pig Floyd’s Urban BBQ Beyond...

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Case Study: How to Change Your Company's Name

In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing...

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Building Top-of-Mind Awareness

In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast...

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Investing in Brand Identity

In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers...

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Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign...

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Brand Differentiation in Higher Education

In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links...

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