Kelly Lafferman is a dynamic, tactical and experienced marketing and brand strategy leader who started her career as a sales and marketing representative at the 1996 Atlanta Committee for the Olympic Games. This marked the first time in Olympic history that revenue was generated by selling packaged events and skyboxes. She was personally responsible for the management of the venue suite program at two of the six Olympic facilities.

Continuing her experience in the sports industry, Kelly became the assistant director of marketing for RDV Sports in Orlando, Florida. It was here that she managed the marketing, promotions and game operations for three professional sports teams: the Orlando Magic (NBA), Orlando Miracle (WNBA) and Orlando Solar Bears (IHL). Kelly was also instrumental in the launch and marketing of the DeVos Sports Business Management program at the University of Central Florida and the RDV Sportsplex facility. In her last two years at RDV Sports, she was the director of business operations for the Solar Bears, the only female in that role in all of professional hockey. Every one of these achievements were accomplished before her 30th birthday.

At CNL Financial Group, Kelly was the vice president of brand management at one of the largest privately held real estate and investment companies in the United States. She developed, implemented and enforced brand strategy and integration for a portfolio of more than a dozen companies and 1,200 employees nationwide.

Kelly joined Tavistock Group as vice president of marketing. With over 150 companies across 15 countries in various sectors, such as finance, sports, restaurants, life sciences and real estate, Kelly developed and implemented marketing and communications plans, all while managing the firm’s internal creative team.

For over a decade, Kelly has been the CMO and Principal for Findsome & Winmore, a full-service marketing and branding agency. As a principal, she is responsible for managing the client services, marketing, brand and communications practice areas for the multi-million dollar agency and instrumental in their expansion and growth.

Kelly cares deeply about the community, serving various boards, committees, and volunteer organizations, including onePULSE Foundation Executive Board of Trustees; past board member and brand committee chair for Orlando Economic Partnership Board of Directors; past board member of Greater Orlando Sports Commission; and past board chairman for UCP of Central Florida during a multimillion-dollar capital campaign. She is also a Registered Mental Health Counseling Intern and Nationally Certified Counselor at Agape Therapy Institute. Kelly has earned various honors for her leadership and marketing experience. She is also mom to a blended family of four great kids.

About Us

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Andy Macmillin

Caroline Boswell

Chris McEntee

Chris Wander

Gabriel Martins

Heidi Sanders

Karen Waeiss

Kelly Lafferman

Kelly Rogers

Matthew W. Certo

Ronny Varela

Samantha Chubbuck

About Us

F&W Headquarters

Our Story

Mission & Values

Methodology

Winners