Thought Leadership

Content Image for Rizz, Slay, and No Cap: Cracking the Code of Gen Z Slang for Marketers (From a Gen Z Perspective)

Rizz, Slay, and No Cap: Cracking the Code of Gen Z Slang for Marketers (From a Gen Z Perspective)

Certain brands have leveraged Gen Z slang and turned it into masterful campaigns. These brands understand that Gen Z doesn’t just want to be spoken to; they want to be spoken with, using language...

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Content Image for Institutional Knowledge: Findsome & Winmore Introduces Higher Ed Sister Company

Institutional Knowledge: Findsome & Winmore Introduces Higher Ed Sister Company

As Findsome & Winmore enters its 30th year of operation, we are pleased to introduce Institutional Knowledge, a sister company focused on the marketing needs of higher education clients. Since our...

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Content Image for Hashtagging in 2024: 5 Tips for Instagram Hashtag Use

Hashtagging in 2024: 5 Tips for Instagram Hashtag Use

Over the last decade, hashtags have gone from collecting dust on your phone’s keypad (show of hands: does anyone still call them “pound signs”?) to valuable tools which have been deeply ingrained in our...

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Content Image for A Year in Content: 2023's Top Insights

A Year in Content: 2023's Top Insights

2023 was the year of AI and the year of “Barbenheimer.” And for the team at Findsome & Winmore, it was a year where we shared many insights on the wide world of marketing and celebrated agency achievements...

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Content Image for Credibility Crisis: A Digital Native's Take on Restoring Trust in Journalism

Credibility Crisis: A Digital Native's Take on Restoring Trust in Journalism

The words ‘journalism’ and ‘ever-evolving’ have become analogous due to the continual evolution of the methods in which media is consumed. Within the meritocracy that is social media, everyone has their...

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Content Image for Navigating the Changing Landscape of Higher Education (and Why AI Falls Short)

Navigating the Changing Landscape of Higher Education (and Why AI Falls Short)

It seems like every time we chime in on the subject of AI, it’s to highlight the ever-expanding capabilities of this game-changing (or world-ending, depending on who you ask) technology. Since our first...

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Content Image for Navigating the Importance of Up-to-Date Business Listings for Local SEO

Navigating the Importance of Up-to-Date Business Listings for Local SEO

Have you recently relocated your business? Embarked on a rebranding journey with a shiny new name? Perhaps you’ve expanded into new locations? While these changes are undoubtedly exciting, there’s...

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Content Image for Your Environment is Everything: Why Environmental Branding Matters for Your Office

Your Environment is Everything: Why Environmental Branding Matters for Your Office

The most significant brands in history accomplish an extraordinary feat: They communicate essential truths about a business, team, or product, often with little more than a logo and a specific color palette....

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Content Image for Does Your Business Have a Landing Page Optimized for Lead Generation?

Does Your Business Have a Landing Page Optimized for Lead Generation?

When it comes to lead generation, your landing page is key. It’s the first impression potential customers will have of your business, so it’s important to make sure it is well-designed and...

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Content Image for Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

In the dynamic world of marketing, staying ahead requires innovation. Artificial intelligence (AI) offers a transformative toolset for marketing agencies to enhance client services. This blog explores...

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Content Image for Pressing "Pause" For a More Thoughtful, Deliberate, Honest Life

Pressing "Pause" For a More Thoughtful, Deliberate, Honest Life

One symptom of modern life is that everything is instant. Our unfettered access to the internet has allowed for instant “knowledge” –– if you can even call it that –– putting us just a simple Google search...

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Content Image for This is Huge: Why We're Betting Big on Content Marketing

This is Huge: Why We're Betting Big on Content Marketing

Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...

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