Social Media, Content Strategy & Campaign Planning

4 P’s: The Classic Marketing Mix

A structured way to define and articulate your brand’s long-term purpose and identity.

What it is:

The 4 P’s—Product, Price, Place, and Promotion—make up the original Marketing Mix, a foundational framework for building and launching products. Each “P” represents a lever you can pull to influence your audience and drive demand.

Product refers to what you offer and how it’s designed. Price covers your pricing model and value proposition. Place addresses where it’s distributed or sold. Promotion encompasses all your communication and advertising efforts.

Aligning what you sell, how you price, where you place, and how you promote.

Even in a digital-first world, the 4 P’s remain timeless. They help brands think holistically about how their offer reaches and resonates with the market.

Use it when:

Launching a new product
Revisiting pricing or sales channels
Building a go-to-market plan

Why it works:

Covers the whole customer experience
Forces strategic decisions
Easy to teach and apply

Need help balancing your 4 P’s?

Let’s Talk.