Brand Strategy

Single-Page Marketing Plan

A simple, documented roadmap that aligns your marketing strategy on a single page.

What it is:

The Single-Page Marketing Plan distills your marketing direction into a concise, visual format. By forcing clarity, it helps leaders focus on the essentials: who you’re trying to reach, how you’ll reach them, and what success looks like.

Your marketing plan should check these boxes:

Documented: if it lives only in your head, it’s not a plan.
Dynamic: if it’s “set and forget,” it will quickly become irrelevant. A plan should be analyzed and adjusted at least quarterly.
Activated: if it’s not part of ongoing leadership discussions—operations, finance, and beyond—it will lose relevance and impact.

A simplified roadmap for audience, goals, tactics, and action.

While most plans share a common structure, no two should be identical. About 80% will look like the next company’s plan. The remaining 20% reflects the unique facets of your business, your market, and your culture. In other words: value function over form.

Common components marketing leaders might include

Target audience / personas – Who you’re trying to reach.
Value proposition / key message – Why they should care.
Goals and objectives – What success looks like.
Positioning – How you’re different.
Budget / resource allocation – What you can commit.
Channels / tactics – How you’ll reach people (digital, events, PR, etc.).
Content strategy – What stories and assets you’ll produce.
Timeline / campaign calendar – When activities roll out.
Metrics / KPIs – How you’ll measure effectiveness.
Roles and accountability – Who owns what.
Risks and assumptions – What could derail the plan.
Next steps / action priorities – Immediate moves to get started.

Ready to simplify your strategy? Let’s talk.

Let’s Talk.