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Thought Leadership
AI is Here. Are We Ready For It? 
Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...
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Agency News
Findsome & Winmore Selected for Membership in the 4A's
WINTER PARK, Fla. (February 1, 2023) – Findsome & Winmore, the award-winning full-service marketing agency, today announced its membership in the American Association of Advertising Agencies (4A’s)....
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Thought Leadership
Getting it Right: Why Audience Segmentation Matters
In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...
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Podcast | Episode 33
Product Placement in Yellowstone and Emily and Paris
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...
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Thought Leadership
2023: Time for A Marketing Gut Check
For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...
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Thought Leadership
Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again
“What’s been inspiring you lately?” This is what my colleague and Findsome & Winmore founder, Matt Certo, asked me before our conversation for a recent episode of the Brand Narrative podcast. ...
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Podcast | Episode 32
Ideas We Love: E-mail Newsletters
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
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Thought Leadership
Is It Time to Give Reddit Some Credit?
At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on...
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Podcast | Episode 31
How to Navigate a Brand Crisis
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...
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