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Thought Leadership
This is Huge: Why We're Betting Big on Content Marketing
Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...
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Podcast | Episode 35
Golf Legend Annika Sorenstam on Being a Brand Ambassador
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....
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Thought Leadership
Upgrading from Google Analytics to GA4
If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting...
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Thought Leadership
AI is Here. Are We Ready For It?
Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...
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Agency News
Findsome & Winmore Selected for Membership in the 4A's
WINTER PARK, Fla. (February 1, 2023) – Findsome & Winmore, the award-winning full-service marketing agency, today announced its membership in the American Association of Advertising Agencies (4A’s)....
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Thought Leadership
Getting it Right: Why Audience Segmentation Matters
In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...
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Podcast | Episode 34
Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...
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Podcast | Episode 33
Product Placement in Yellowstone and Emily and Paris
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...
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Thought Leadership
2023: Time for A Marketing Gut Check
For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...
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