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Content Image for This is Huge: Why We're Betting Big on Content Marketing

Thought Leadership

This is Huge: Why We're Betting Big on Content Marketing

Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...

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Content Image for Golf Legend Annika Sorenstam on Being a Brand Ambassador

Podcast | Episode 35

Golf Legend Annika Sorenstam on Being a Brand Ambassador

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....

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Content Image for Upgrading from Google Analytics to GA4

Thought Leadership

Upgrading from Google Analytics to GA4

If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting...

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Content Image for AI is Here. Are We Ready For It?

Thought Leadership

AI is Here. Are We Ready For It?

Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...

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Content Image for Findsome & Winmore Selected for Membership in the 4A's

Agency News

Findsome & Winmore Selected for Membership in the 4A's

WINTER PARK, Fla. (February 1, 2023) – Findsome & Winmore, the award-winning full-service marketing agency, today announced its membership in the American Association of Advertising Agencies (4A’s)....

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Content Image for Getting it Right: Why Audience Segmentation Matters

Thought Leadership

Getting it Right: Why Audience Segmentation Matters

In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...

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Content Image for Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

Podcast | Episode 34

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...

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Content Image for Product Placement in Yellowstone and Emily and Paris

Podcast | Episode 33

Product Placement in Yellowstone and Emily and Paris

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...

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Content Image for 2023: Time for A Marketing Gut Check

Thought Leadership

2023: Time for A Marketing Gut Check

For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...

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