Social Media, Content Strategy & Campaign Planning

POST Method

A practical framework for developing social media strategies.

What it is:

The POST Method is a social strategy framework developed by Forrester that stands for People, Objectives, Strategy, and Technology. It’s a sequence that helps marketers avoid jumping into tools too early and instead build social strategies rooted in purpose.

Start with People—who are you trying to reach? Then define Objectives—what do you want them to do? Next is Strategy—what actions or content will move them? Only then do you choose Technology—the platforms and tools to execute.

Start with people, then align objectives, strategy, and technology.

This model saves time and money by focusing efforts where they matter most: with the audience and the goal.

Use it when:

Starting or refreshing social media strategy
Aligning team efforts
Training new marketers

Why it works:

Puts strategy before tools
Scales from small to enterprise
Avoids shiny-object syndrome

Want to align your social strategy?

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