Social Media, Content Strategy & Campaign Planning
70-20-10 Rule for Content Mix
A content strategy rule of thumb to balance core, experimental, and promotional content.
What it is:
The 70-20-10 Rule is a content planning framework that guides how to allocate your content efforts: 70% should be proven content that reliably engages, 20% should be creative or niche experiments, and 10% should be high-risk, high-reward moonshots.
This mix encourages consistency while leaving room for innovation. It ensures your brand doesn’t get stuck in a rut or fall into irrelevance by only playing it safe.
It’s a favorite among content marketers and social teams who want a rational approach to building content calendars and testing new ideas without blowing the budget.
Use it when:
- Managing brand accounts
- Creating content calendars
- Auditing social presence
Why it works:
- Balances brand goals with audience interests
- Encourages consistency
- Simplifies content planning
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