Tag Archive: website

  1. 2020 Website Trends to Watch

    Recently celebrating the big three-oh, the World Wide Web has aged like fine wine year after year. Has your company’s UX kept up? If you want to turn clicks into buys and searches into revenue (which I’m sure you do), excellent UX is a must. Last, year I covered top web trends for 2019. As we enter the new decade, I want to talk UX again and get another head start on what’s what on the World Wide Web. 

    We’ve all heard the startling stats about capturing a consumer’s attention in seconds or losing it altogether. With the world at their fingertips, users are quick to move on if your UX and UI aren’t up to par. So what’s an effective solve? 

     

    Full Screen Forms 

    Almost every company site has some sort of form for visitors to fill out. From newsletter subscriptions at the start of their site journey to quick questionnaires and entering their address at check out, forms almost always live in a company’s webspace. But for forms to live happily ever after, change was inevitable. Because they’ve been part of the user experience for so long, website forms were overdue for a revamp. In a simple, but necessary upgrade, forms have transformed and grown to become more aesthetically pleasing and user-friendly. 

    via GIPHY

    This year, practice minimalism by going big. Full screen forms are super clean and eliminate extra lines and boxes that depreciate white space value. because they have more real estate to work with, full screen forms play on large type and large elements that are a surefire way to increase readability. Since forms are already a familiar web component, modernizing them is a change most users will react well to and not feel overwhelmed by. 

    Voice User Interface 

    Voice User Interface encompasses all the AlexasSirisCortanas and other virtual assistants of our time. As they’ve evolved, we’ve continued to count on them to provide directions, send texts, set reminders and even control our smart home devices. Now, they’ve entered the web space. The formal definition of VUI is “the primary visual, auditory, and tactile interfaces that enable voice interaction between people and devices.” Websites have started to incorporate VUI to extend this feature and provide further usability. Along with voice control options comes an accessibility win, as VUI offers more functionality for those with different abilities. 

    Split Screens 

    When creating split screen content, there’s a ton of possibility. With the right design and execution, you’re able to showcase twice the content. You can also keep it simple with your two-sided design, having one side of the screen with a large bold heading and a featured image on the other. To amp it up, you can showcase a product, video, gif, or other dynamic content piece. 

    The goal of split screen design is to show segmented content in a simplistic layout that marries each both ideas. This fresh format does an amazing job of drawing user attention as you wish and feeds the eye’s natural interest in visual contrast. All in all, split screens are a proper starting point to building compelling UX and UI through typography, imagery, and effectiveness. 

    As you aim for peak web potential this year, reflect on where you are as a brand. If you’re continuing business as usual, focus on elements that naturally fit your company’s identity. These changes will elevate your site, but won’t present an overwhelming change. On the other hand, if you’re looking to refresh your brand identity and web presence, explore a new trend to reinvent. No matter how and why you make the shift, recreate with purpose and your site visitors will take notice. 

  2. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better.

    Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and what you might need, it may be something that you imagined to be fairly quick, simple, and low budget. 

    Companies that typically try to get the best bang for their buck end up spending more in the long run.  Why?  Well, that picture perfect website you imagined only ends up working on one platform, such as Internet Explorer, and unfortunately it wasn’t designed to match your brand.

    There are many reasons why investing in a well-crafted website is a must:

    Get it right, the first time.

    Use a reputable company with great experience.  An agency that focuses on design to best represent your brand is a first indicator that you’re on the right track.  Consistency  is key in marketing your company and building credibility.  If your site ends up looking like something completely different then your business, then it wasn’t built for success.  Your website should visually encompass your brand. 

    Using an agency that cares and takes the time to ensure that the design meets your business standards is the first measure in incorporating a well-made site.

    Just because it’s pretty doesn’t mean it works.

    Sure, it looks great.   And yes, I’m sure you’re thinking “didn’t you say it was supposed to match my brand?”

    An innovative and contemporary design is great, but what’s great about a website that doesn’t function on all browsers and devices?  Design and Programming are best friends and work together like Jack and Sally.   You want a user-friendly site that is easy to navigate, fast loading, clean and concise, and works on all supported browsers and devices. 

    A site that was thrown together like paper mache, won’t give you the benefits of programming for all platforms, browsers and devices that our everyday users are consumed with. 

    Building the site with SEO in mind will help in your search rankings.   Web developers that take the time to do this will help you benefit the most with your search by adding title tags, alt-tags, keywords and making the page(s) SEO optimized.

    Testing of the website is another big factor that many businesses tend to forget or don’t think about when factoring in the build of a website.   Just because it’s built, definitely doesn’t mean that it’s perfect.   That’s like building a house but not having anyone check the foundation or inspect the wiring.   Taking the time to view and utilize the website as a user would on each device is important.  Occasionally, the site may look flawless on a laptop, but may be buggy on an iPhone.   Troubleshooting to make all elements correct on each device may take longer than scoped, but it’s worth the time to make it right.

    Why I Ought To.

    A well built, up-to-date site will give your company the validation that it deserves.   Your site can provide information to your clients 24/7.  Being accessible when your clients want to obtain information about your company is key to marketing effectively.  These days, we are instantaneously driven to find out information about a company, place, or thing as fast as we can.  It’s crucial that you’re there readily with that answer.

    Your website can also help you gain new leads by providing an email sign up or contact area.  This is another marketing tool that you can eventually use to your advantage.   Give your customers a reason to want to be on your email list or to provide you with their contact information. 

    A site built with great imagery allows you to demo your office, explain where it’s located and introduce the people that work there.  This helps to promote familiarity.  People like to know that you’re real and who exactly they’re working with to create a trusting relationship. 

    Being able to build your website the way you want, allows you the flexibility to be creative and original – to show off why you’re different from your competitors.  

    So, how much…?

    If you’re wondering how much to invest in building a site or rebuilding a website, there is no clear cut answer.  In fact, a website scope typically alters as the building occurs. However, before assuming what it may cost, have a digital marketing agency give a proper look at your overall needs and see how to best optimize your site to give a proper assessment.

    Keep in mind that the question isn’t always, “how much is the cost?”, the question should be “how much value will my website provide me?”.