Tag Archive: Web 2.0

  1. Orlando PRSA Links

    I had the chance today to address a large group of public relations professionals at the Orlando chapter of the Public Relations Society of America (www.prsaorlando.org). As part of my talk, I promised to post some links of some of the sites we discussed. Here is a brief run-down:

  2. WordTracker
  3. – a great resource for keyword research

  4. Seth Godin’s Four Things Worth Doing
  5. – Core Web principles to keep in mind

  6. Google Analytics
  7. – powerful analytical tool for marketers

  8. Web 2.0 Wikipedia Entry
  9. – a general description of the concept

  10. Threadless
  11. – an oft-touted Web 2.0 concept in action

  12. Apple iPhone
  13. – likely game-changer in Web mobility

    Thanks again to the group for having me…I genuinely enjoyed the exchange!

  14. Lyrical Heartbreak

    I heard about Pandora today via Seth’s Blog. Free site which features deep personalization for music lovers based upon The Music Genome Project. You type in one of your favorite artists (I put in Dave Matthews). From the artist(s) you select, the site suggests other (lesser-known) songs/artists based upon the underlying likes/dislikes you indicate as each song plays. As it suggests each new song you can ask why it suggested the song. For me, once I passed Coldplay, Travis, and others, it told me: “based on what you’ve told us so far, we’re playing this track because it features mild rhythmic syncopation, use of a string ensemble, mixed acoustic and electric instrumentation, a vocal-centric aesthetic and heart-breaking lyrics…”
    This site is another great Web 2.0 demo which should get marketers thinking way past the Web as a vehicle to put your brochure online! Naturally, the site is peddling the records it’s suggesting via Amazon.com and iTunes. Can’t say that I blame them!

  15. Affirmation vs. Validation

    Has a budding entrepreneur ever asked you what you thought of his/her business idea? How many times has someone told you that they have a business idea and that “everyone I talk to thinks it’s a home run!” One step further, have you ever heard a would-be entrepreneur tell you, speaking of marketplace intelligence, that “I already checked and noone has done it yet…”?
    If you’re like me, you get this type of conversation quite a bit. I often sense, though, that the person behind the idea is usually looking for encouragement and affirmation, not authentic validation. If I started a business tomorrow I think the first thing I would ask a trusted handful of advisors is not if they like the idea but to tell me what’s wrong with the idea. This applies to bricks-and-mortar start-ups, Web ventures, and even Web 2.0 ventures that seem to be catching all the buzz as of late. My thinking is that most folks are going to be reluctant toward giving you the honest scoop (especially if it’s potentially negative or deflating) unless you directly ask them to.
    One side note to this, which I read recently (but can’t remember where), think about the following contrast when surveying your customers:
    a. Are you satisfied with our services?
    b. If we lost your business tomorrow, what would be the reason why?