Tag Archive: social media management

  1. What Can Businesses Learn From Advertising Agencies Using TikTok?

    Discover the Possibilities 

    The clock is Tiking… is your business Toking? By now, you’ve likely noticed that many companies have yet to get established on TikTok. We have a feeling that’ll change. Remember the days of questioning if getting on platforms like Facebook and Instagram was the right move? Today, the thought of neglecting to reach your audience via social is prehistoric. 

    Still, it’s no secret that we’re often hesitant when it comes to change, especially regarding business. You may worry that you and your team will explore TikTok only to find that posts aren’t racking up as much engagement as you hoped. Instead of entering the TikTok world with specific expectations, approach the platform with an open mind. 

    Because TikTok is 100% free, we see value in taking the leap and finding out what it may accomplish for your business. You may go viral overnight, or maybe you’ll decide the platform isn’t what’s best for your team. No matter what you find, we encourage you to never stop exploring. Start below and discover three ways you can get started on TikTok right now, then jump into our findings on how other advertising agencies are using TikTok and how those practices can be applied to businesses looking to talk the Tok. 

    1. TikTok is a hub for influencer marketing. Tap into influencer-created content on TikTok to expand your reach through someone your audience trusts. 
    2. What’s a surefire way to get the attention of consumers on any platform? Pets. If your team is known for paw-some pet policies like dog days, feature your four-legged stars in company content. 
    3. One of TikTok’s many perks is that you don’t always have to be totally original. Stay on the pulse of what’s new and trending on the platform and make it your own.  

    The Influencer Marketing Factory 

    Followers: 1.3k 

    Likes: 24.2k 

    The Influencer Marketing Factory leverages TikTok to feature its social media campaigns as well as client campaigns. These videos showcase key performance indicators (KPIs), which gives quick insight into how well the projects performed, a metric that brands on TikTok are eager to know. 

    While most of the agency’s content focuses on campaigns, they’re not necessarily their most popular. Over the last two months, posts speaking to stay-at-home fun and expectation versus reality have seen the most engagement. We can take this as proof that TikTokers are always open to entertaining, relatable content. 

    TikTok Takeaway: TikTok’s video interface provides an optimal platform to display recent work and products, even positive stats about your company’s latest project or eventAnd take it from The Influencer Marketing Factory’s high engagement rates on less business heavy contentTikTok invites users to be bold and stand outDon’t hesitate getting in on the latest meme or challenge – just be sure your brand personality shines through.  

    @influencermarketing

    🍻 Our Content Creation Management for Bud Light #budlight #fyp #fun

    ♬ WIN THE DAY – Bamtone

     

     

    NoGood 

    Followers: 68k 

    Likes: 728.1k 

    From logo evolutions to designer struggles and the history of Black Friday, NoGood is no stranger to TikTok. The company prides itself on helping new businesses grow through “rapid experimentation.” Their willingness to go unafraid has clearly yielded results. 

    With almost 70,000 followers, NoGood has managed to accumulate more than 10x as many likes. How? They post relevant insights that other marketers find educational and humorous. They’ve established themselves as a thought leader in the industry and they’re leading the way on a platform many companies have yet to tackle. 

    NoGood has definitely used TikTok’s lightheartedness to its advantage. The company’s TikToks are much more quirky and casual than its usual tone. Remember, you don’t have to change your voice, but it’s perfectly fine (encouraged, even) to adjust tone to meet the moment. 

    TikTok Takeaway: Take a moment to identify areas that your company excels in and determine a plan for thought leadership posts. Consider this an all-hands-on deck project. Everyone on your team has valuable insights to offer. 

     

    @nogood.ioMarketing masterpieces #mcdonalds #burgerking #marketing #genius♬ Aesthetic Girl – Yusei

    Though TikTok officially launched in 2017, it has recently seen tremendous growth and increased its monthly active users by over 52 million in less than a year. With reach like that, we’d be remiss to dismiss its power as another consumer touchpoint. Take heed of the examples set by brands currently thriving in the space and you too will find success on TikTok. It all starts with a willingness to go unafraid. 

  2. 3 Key Takeaways from Social Media in 2020

    From layoffs and lockdowns to uncertainty and unrest, we’re probably all ready to close the book on 2020 and never talk about it again. But as much as we’d like to pretend that last year’s surreal whirlwind of events never happened, we’d be remiss if we didn’t admit just how much 2020 taught us. And for those of us in the world of social media marketing, it taught us a heck of a lot.  

    We wrote social content from our kitchen counters, figured out how to stay connected while staying apart, and learned to shift our strategies at the drop of a hat. And despite all the obstacles, brands that rose to the occasion on social media became all the more successful. 

    So, although we’re gladly leaving plenty of things behind in the year-that-shall-not-be-named (I, for one, may never wear jeans again), there are three key takeaways we’re definitely incorporating into our social media strategy this year. 

     

    Social Media Lessons We Learned from 2020 

    Be prepared to pivot.  

    “Reading the room” has never been as critical as it was last year. time of global pandemics, social justice movements and political turmoil, 2020 taught us the importance of shifting your strategy to meet the moment. Whether that meant pausing campaigns to make space for larger conversations, changing the tone of your posts or sharing different types of content entirely, pivoting was essential to success on social media. 

    In the weeks following the COVID-19 outbreak, Wendy’s (famously known for being snarky on Twitterdecided to play nice and skip the jokes, focusing instead on providing its audience with special offers to sweeten their mood. Alfred, a West-coast coffee brand that had to temporarily close its brick-and-mortar locations, shifted its content strategy to share tutorials like “how to make matcha at home” to bring the coffee shop experience to its customers. 

     

    Focus on community. 

    In 2020, nothing was more important than proving you were there for your audience. Because of the pandemic, many people experienced layoffs and furloughs, were stuck at home for extended periods of time, and had increased feelings of stress, boredom and loneliness, among other challenges. But brands like Anheuser-Busch’s Busch Beer, which launched a weekly gameshow on Facebook Live to raise money for bartenders who were struggling financiallyshowed their audience that “community” was more than just a buzzword. And to cheer on local heroes, Orlando Health celebrated National First Responders Day with a post thanking them for their service amidst the pandemic. 

    With the way social media algorithms are changing, more posts don’t always equal more engagement. Taking a listening approach will help identify what your audience is saying and what they care about, allowing you to create content that will really matter to them. 

     

    Don’t be afraid to take a stand.  

    Last year, brands played a major role in supporting the #BlackLivesMatter movement after the death of George Floyd sparked nationwide outrage. Central Florida based architecture firm Dix.Hite took to Instagram to voice support for social justice and went further by promising to continue learning and broadening their perspectives. Ben & Jerry’s, well-known advocate for causes like marriage equality and climate changeposted a bold corporate statement on Instagram that called for the dismantling of white supremacy.  LEGO also took to social media to support the cause and shared a tweet in which the company pledged $4 million “to supporting Black children and educating all children about racial equality.” Both brands went viral for taking strong public stances and received widespread praise from their audiences. The lesson? Consumers want to support companies that share their values and will reward those that speak up for what they believe in. In fact, 70% of consumers say it’s important for brands to take a stand on social and political issues. The key is remaining transparent and authentic (read: not participating in performative activism). 

     

    It’s safe to say 2020 threw us all for a loop, but we’re entering this new year with more resilience, adaptability and a newfound perspective––especially when it comes to social mediaSo, bring it on, 2021 (but maybe give us a little break first, okay?). 

  3. Your Four-Minute Guide to Instagram Grids

    When you post to your company’s social media accountsimagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunityWith a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion. 

    If you have a social media manager, layouts for Instagram are likely already on their radarIf you handle social on your own, through a trusted partner, or simply want to know how to get ahead on one of the world’s most used social platforms, discover why this effective way to communicate your brand via social is worthwhile.  

    Intro to Instagram Grids

    While making other creative marketing decisions for your brand, your expression of IG content should be top of mind. Seeing that 70% of users actively look up brands on IGthe platform may be a potential customer’s first interaction with your SMB (small and medium-size business). Your Instagram layout serves not only as content, but an opportunity for visual strategy, so you should do all you can to achieve love at first scroll. 

    As one of the first image-based social apps, Instagram begs for cohesion that creates a seamless experience for users. Having a dedicated grid layout helps consumers absorb information, and therefore, realize reasons to press “Follow. Most people follow brands to learn about promos, to be inspired and to be educated. Grids organize your posts in a way that quickly reveals all youbrand has to offer. 

    Most Popular Instagram Grids Right Now

    The Classic Square | @apinv

    While this style may not require much thinking outside of the box, the classic square is a tried-and-true layout for Instagram. This feed will focus more on your brand’s color scheme and theme, and rely on Instagram presets for its own unique harmony. An Instagram preset is a regularly used filter that creates a specific look for brands and bloggers in a single click. Many are created in Adobe Lightroom. 

    The Checkerboard @crewhealthinc

    Another traditional grid style, the checkerboard (also known as tiles) alternates between two post types. When using this layout, most companies alternate between photos and text-based graphic like a message or quoteSo, if you find yourself making announcements and often have something to share with your audience, checkerboard is worth checking out. No matter your preferred posts, be sure to keep fonts, palettes and backgrounds on brand. 

    The Row-by-Row | @findsomewinmore

    Because the human eye tends to scan content left to right (like reading a book), row-by-row layouts naturally tell a story. The idea behind this grid is to group posts in threes. There are a few ways to achieve this look. Here’s an overview of two widely used methods: 

    • Themed: like the example above, themed photos are similar, but not identical. Think multiple shots from a photoshoot, similar graphics, or a photo series centered around a product. 
    • Widescreen: this layout incorporates a single image that’s cut to fit into three horizontal squares. Like a panoramic photo, the widescreen effect creates a cinematic look and feel. 

    The Puzzle @dixhite

    The puzzle, one of the most difficult layouts, displays a single image recreated by multiple postsBy posting each frame of the photo consecutively, thereveal a larger version of the original image. Although challenging, the puzzle grid is unlike any other, making it the ultimate statement piece for any IG. It’s especially impactful for reveals, such as a new logo.  

    Laying It All Out

    So, how do you know which layout for Instagram is right for your business? As discussed, there are several layout options other users and companies utilize to tell their stories, and really, there’s no one-size-fitsall. To gain more insight for your SMB, try an exercise in which you create a sample of each layout with previously posted content. To up the ante, try this exercise with content you haven’t posted yet and honestly ask yourself if it still feels like your brand. You can test these through programs like Microsoft Word, PowerPoint, Adobe InDesign or a website like Planoly that helps visually plan, manage and schedule Instagram posts. Once you’ve laid out and executed your plan, your followers are sure to take notice.