Tag Archive: responsive web design

  1. Creative Briefs: Not Just a Classic Agency Go-To

    This blog post written over a year ago still says true. Creative briefs are a must-do in the world of marketing and advertising. Need proof? Read on…
    Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief that will help your team produce their greatest work yet. If you’re not sure where to start, let me guide you…
    creative brief meme
    Quick rundown: A creative brief is a document that is used by professionals to help inform and guide a select person or team while creating everything from a visual design like a logo and website, to website copy and photography or video. It is not only helpful for a designer and copywriter, but also for the person who is requesting the creative and for the person that is overseeing it. The brief keeps everyone on the same page and it is a guiding light when the marketing world gets dark…and it really can without a brief.

    When taking a stab at your first creative brief, keep the following in mind:

    • Keep it brief. Creative briefs are meant to be short, sweet and to the point. Try to keep it at a page and provide a synopsis of the following:
      • Project breakdown
      • Big picture snapshot of the client (who they are, their attitude and tone)
      • Audience breakdown
      • Project objective
      • Design and detail inspiration (include keywords, links to inspirational images, websites, content and feel free to even include designs and details the client doesn’t like so your designer and/or copywriter knows what to avoid)
    • Inspire. Although the brief is meant to guide and inform, make sure that you, as the brand ambassador, inspire! When you have created your brief and received the a-okay on it, sit down with your team and challenge them with thought-provoking questions. What do they foresee to be challenges within the project? What do they envision for the end product? What inspires them when reading the brief? Get the group talking and roundtable it. When the juices start a flowin’, no one will be thirsty for ideas.

    When you have a creative brief, the benefits are clear:

    • A brief helps everyone that has a hand in the project stay on the same page.
    • It keeps the objectives on the forefront for all, which in turn supports the creative made.
    • Expectations are clear with no grey area, as all involved parties agreed to the brief.
    • Approval rounds tend to be shorter, as direction was agreed upon from the beginning and during the course of production, designers can ask themselves “Does this achieve the goal? or “Is this solving their problem?”, if not, they can start over and if so, they can keep on keepin’ on! This keeps costs down and everyone happy.
    •  At the end of the day, quality work is produced that is loved by all.

    In short, creative briefs are a must. Do it and you won’t regret it.

    creative brief meme

  2. ‘Tis the Season for Online Shopping

    internet safety

    Ho-ho-holiday Shopping at Your Fingertips

    If there’s one thing I’m very good at, it’s maneuvering around the world wide web and shopping to my heart’s content. In one hour, I can be done with holiday shopping sans the hassle of dealing with (road and pedestrian) traffic, all from the comfort of my own house. Even better, now thanks to responsive web design, I can pretty much shop from my cell phone or tablet without having to break out the Big Boy (my affectionate name for my MacBook Air). You bet this crazy holiday season will find me online shopping for everything, and I’m not the only one…

    According to the National Retail Federation’s Holiday Consumer Spending Survey, the average shopper plans to do 44% of their holiday shopping online this season. This is the most in the survey’s history. If they aren’t shopping online, you can bet that a good amount of them are researching products online first, and then going to their brick and mortar store to make the final purchase.

    As you may know, mobile has seen a huge growth in use and scope and majority of mobile owners plan to use their device for shopping and researching items and prices this holiday season. Google has noticed this growth in mobile use and recently rolled out a change that puts an emphasis on responsive web design in search results for mobile users. When consumers turn to their hand-held devices for shopping, sites that are mobile-friendly will be indicated by a “mobile-friendly” notation. Meaning that if your site isn’t made for mobile use in addition to desktop/laptop and tablet, then there is a chance that you can be losing out on some of that holiday traffic. For those of you that still do not have a easy-to-use mobile friendly site, take note that one-quarter of shoppers say it is an important factor in their decision to shop with a retailer.

    According to the 2014 eHoliday study, retailers have been investing in mobile-optimized websites, cross-selling, re-marketing, paid search and reviews. All this is being done as the holiday season contributes to retailers’ yearly revenue by – at the most  – 24% (according to the MailChimp 2014 Holiday survey).

    With all of this being said, it is of the upmost importance that your website is secure and optimized for online transactions. Below are some tips for ensuring that your website and customers are protected when shopping on your site.

    Stay Secure and Warm with an SSL

    By implementing a Secure Sockets Layer (SSL) authentication for web and data, it helps protect you and your customers from keeping their information vulnerable. SSL certificates are a must for transactions and ensures that no one can intercept credit card information. Note that before your eCommerce site can accept credit/debit card transactions, they must pass PCI compliance testing and having an SSL is one part of the puzzle.

    Layer, Layer, Layer.

    Bundle up with authentication and security layers.  Include firewalls, as these stop attackers before they can breach a network and access information.

    Forget your password or username when logging into a frequently visited site? It happens. In order to reset that password or have a username sent to a user, you should make sure that your website has authentication layers set up. These authentication layers consists of CAPTCHAs and security questions that need to be answered before you provide lost or updated information.

    When it comes time for checkout on your site, utilize an address and card verification system. This helps in reducing fraudulent charges and provides peace of mind to your customers by showcasing that their information is safe and “locked behind closed doors.”

    Sensitive Data is a Don’t!

    According to Chris Pogue, Director of Digital Forensics and Incident Response at Trustwave,  there is no reason to store customers’ records, especially credit card numbers, expiration dates and CVV codes. This is also forbidden by the PCI.

    It is Pogue’s recommendation that you only store a minimal amount of data, just enough for charge-backs and refunds as a breach outweighs the convenience customers experience at checkout.

    Strong Passwords are a MUST.

    When it comes time for site users to create a password, require a minimum use of symbols, numbers and at least one uppercase letter. Complex passwords make it harder to gain access to an account and add to the security of a user’s account.

    As Always, Keep Your Eye On The Prize {AKA Your Website}

    Frequently monitor your site for needed website updates and update everything when a new version is released. This is speaking to everything from your web server and software to any third-party plugin you are utilizing. These updates can help protect against security breaches, design defaults, and other technical issues. Before you make any of these updates though, please be sure you make a backup of your website. If you are unsure of how to do so, reach out to whoever assisted you in the creation of your website as they should be able to help.

     

  3. Want to Rank Highly on Google? Think Responsive Web Design.

    As more and more websites and web pages are launched and refreshed, Google continues to index and rank them according to the rules of the company’s ever-evolving algorithm.  When new technologies or user challenges emerge, Google sometimes gives marketers some guidance on how to increase search visibility.

    The explosion in mobile web browsing has presented just such an instance for Google to help marketers reach their customers.  Consumers are increasingly dependent upon their mobile phones to help them research and interact with companies with whom they might want to do business.  A family on a road trip, for example, might lean heavily on their mobile devices to navigate roadways, find a Starbucks, choose a restaurant, or post a hotel review.

    Google is quite mindful of this and has altered its search ranking methodology to encourage and reward those marketers who make this mobile experience as helpful to users as possible.  In multiple instances, Google has encouraged web designers to embrace responsive web design in their efforts to do this.

    We touched on the merits of responsive web design several months ago because of the efficiency factor.  One of the key benefits of developing a responsive website for a company is that it allows them to streamline their content management efforts:  a company need only add/edit/delete content one time in order for the change to materialize across the mobile, desktop, and tablet versions of the site.  This was a huge efficiency gain for some marketers who were having to maintain three separate versions of the same site.

    Google’s recent guidance is now implying quite clearly that those sites who embrace responsive web design are likely to be rewarded in the search rankings.  And while there are countless numbers of search ranking factors, ensuring that your website is responsive appears to be a very important one.  If search results are particularly important to your business, be sure to check for its ability to adapt to multiple screens.  Your users will thank you and so will your bottom line!

  4. WebSolvers Launches New Responsive Web Design for East End Market

    WebSolvers is thrilled to share with you the launch of a new responsive website for East End Market, a venture we are very excited about. East End Market is a “neighborhood market and cultural food hub inspired by Central Florida’s local farmers and food artisans.” Selfishly, we are excited that East End Market, slated to open soon, will be only a couple of minutes from our Orlando office in Baldwin Park.

    The site itself can be seen below, shown in a desktop -and- mobile view. If you are interested in learning more about responsive web design, feel free to read our short blog post on the subject. In short, it’s a way to built a website that automatically adapts to the device (whether desktop, tablet, or mobile) your user chooses.

    Most importantly, we are grateful for the kind words that the client shared with us about his team’s experience working with WebSolvers:

    I do know that it has been overwhelmingly positive and the launch was the largest viral traffic to our Facebook page we’ve seen. Big thanks to your team for the timely manner with which they delivered the site. With most of our time spent on the farm, in the kitchen and on the go, we needed a design firm that could quickly synthesize the multifaceted nature of our business into a cohesive and thoughtful whole. In short order WebSolvers designed and launched a beautiful new virtual home for our market that digitally embodies the same attention to quality and artisan aesthetic that we champion in the Good Food movement.

    Bravo and Bon Appétit!

    John Rife
    Founder / Owner
    East End Market

    Here are the views of the site itself:

    East End Market Desktop View

    View of the East End Market (Orlando) Desktop Site

    East End Market Mobile Site

    View of the East End Market Mobile Website

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    To visit the site and support this important vision, visit http://www.eastendmkt.com.