Tag Archive: responsive design

  1. “Think With Google” Website Speed Test Grades Internet “F” In Mobile Site Speed

    So, Google has a shiny, new mobile-friendly site tool. What does this mean? Is your site going to be graded differently? Can it ever live up to sites like Apple, Moz, or even the mighty Google itself? Do you immediately need to run out and have your web developer take a hammer and nails to your website? The answer is most likely no to all of these questions (unless your website still isn’t mobile-friendly in the year 2016, then you should probably revisit question 3).

    Google took two of their tools that have already existed for some time: PageSpeed Insights and the Mobile Friendly Test, which just got a makeover last month. Google’s new “Think With Google” website speed test tool combines these two useful tools into one sleek, sexy, animated and engaging tool that can be helpful, IF you don’t get stuck on the fact that your website probably has poor mobile speed.

    Yes, Your Website Probably Has Poor Mobile Speed

    Now, I know what you’re thinking. “Kelly, you have not done enough research to support the claim that every website except Google.com has poor mobile speed according to Google.com.” You are right, reader, I have not. I am 100% sure that there are websites out there (besides Google’s) that have “fair” (I’m looking at you, Netflix. You go, Netflix.) or even “good” mobile site speed, but they seem to be few and far between. I tested a handful of generally reputable websites, and Google pretty much gave them all a big, fat, red F when it comes to mobile site speed:

    microsoft site test amazon site test disney site test moz site test facebook site test apple site testhulu site testhubspot site testmashable site test buzzfeed site test

    **Big props to Facebook and Moz on that Desktop speed.**

    Boy, Google is one tough grader. But like a parent who “only wants what’s best for you,” I truly believe that it is out of love that Google grades us so harshly.

    It’s All Going to Be A-Ok

    The good news is that with this shiny “new” tool, nothing has really changed. Go ahead — pop those URLs into PageSpeed Insights or the Mobile Friendly Test and you’ll see that the numbers more or less match up. Google is trying to make it simpler for you to gather insight about your website in one easy-to-use, modern place. Whether you take the numbers and run screaming or decide to make proper use of them instead, the choice is completely up to you.

    via GIPHY

    Google wants you to have a mobile-friendly website, so much so that they have added this as a factor in their search-ranking criteria steadily over time. If you haven’t jumped on the responsive bandwagon by now, it’s high-time that you do, my friend, or you could be facing the next Mobilegeddon. But being “mobile friendly” isn’t just about having a responsive website. Below is a list of some of Google’s tips for ensuring that your website meets its mobile-friendly standards:

    • Size tap targets appropriately
    • Avoid app install institials that hide content
    • Avoid plugins
    • Configure the viewport
    • Size content to viewport
    • Use legible font sizes
    • So many more things…

    If you don’t know what all of those things are, it’s OK. We can help. Shameless plug.

    fire emoji
    thumbs up emoji100 emoji



    You’ll see — with the examples above and with many of your own examples, I’m sure — that you can have a bright *thumbs up emoji* *100 emoji* *fire emoji* for mobile friendliness but not make the cut with mobile site speed, or perhaps even desktop site speed. These are things to work on and constantly improve, but they should not have you up in arms.

    Don’t Just Sweep It Under the Rug

    Site Speed ImprovementsTo make a long blog short, your website is probably not going to get a gold star for Google’s elusive definition of “good mobile site speed” tomorrow. If the folks at Facebook, Amazon, Moz, or Apple can’t pass, we should feel pretty comfortable where we stand. But don’t just brush your score off, either. Listen to what Google is telling you. Take note of the improvements you can make (for example, the list at the right), and start from there.

    Google’s new “Think With” speed test tool is pretty, it’s engaging, and if you use it right, it can be pretty darn useful. But don’t let it scare you, either. If you take something away from this post, it should be this: Your customers and clients are the ones that your website should be built for, and your customers and clients live in a world where they’re on the go more than ever. Your website shouldn’t make their lives more difficult, so listen to Google as much as you can without running away, sad-Michael-Jordan crying.

    via GIPHY

    This tool is clearly still relatively new and we hope expect there will be improvements in the future, but we aren’t getting our panties in a bunch just yet. Overall, Google is trying to be a good parent and raise well-rounded, thoughtful children. It may frustrate you with its criticism and harsh punishments, but in the end, it only wants what’s best for us.

  2. The Dawn of Mobilegeddon: The Scoop On Google’s Mobile-Friendly Algorithm

    Remember all of those times that we and other web developers and marketing agencies just like us told you how truly important it is to have a mobile-friendly, responsive website? If you didn’t believe us then, you probably do now. Because Google’s Mobilegeddon is upon us, and there is nowhere to hide.

    What Is Mobilegeddon?

    In a nutshell, Google finally put its foot down and announced that IT KNOWS. It knows if your website isn’t responsive or mobile-friendly. It’s watching when your users are frustratedly shaking their phones and gesturing toward the heavens for an answer. Google is here to tell us that if your website does any of the following, it will negatively affect how you rank on mobile SERPs:

    • Uses software that is unfriendly on mobile devices (like Flash)
    • Makes your users pinch, zoom, scroll, feverishly tap, and throw their phones into a river just to see/read what’s on the page
    • Places links so close together that your users have to press the back button 14 times in order to get to where they want to go; that is if they don’t give up first and visit one of your competitors’ mobile-friendly websites

    How Will This Affect My Rankings?

    On desktop it probably won’t do much, to be honest…for now. This algorithm mostly affects the search results on mobile devices and tablets…for now. A few weeks ago, if you ranked number one on desktop for any given keyword, you were mostly likely floating somewhere close to number one on mobile too. Today, that is no longer. You may stay number one on desktop, but depending on how mobile-friendly your website is, you could completely disappear from mobile SERPs. Don’t think this matters to you?

    Well, in 2014, 60% of all online searches were made from mobile devices. A hefty ⅓ of all organic traffic came from mobile devices. And guess what? It’s 2015; this number is only projected to increase every year. Pretty soon people will be searching from their kitchen sinks, and then where will your website be?

    Ok, I’m Listening. So What Do I Do?

    Mobile DevicesAre you really listening? Because this is important:

    The only way to survive the mobile device apocalypse is to listen to what Google is suggesting. Your website shouldn’t be an afterthought, it should be an investment. It is your digital storefront — the first thing your customers and clients see when they find out about you. As your mother always said, first impressions are important.

    All is not lost. Google is rolling out these changes today, and if your website still doesn’t satisfy Google’s mobile-friendly guidelines, it’s never too late to give your website a little TLC.

    Don’t know if your website satisfies Google’s appetite for mobile? You can find out with their handy mobile-friendly test. If what you see on that page disturbs you, your website may need a makeover.