Tag Archive: press release

  1. Findsome & Winmore Welcomes Nationally Recognized Clients in Fourth Quarter

    Orlando digital marketing agency continues garnering new clients and employees as it prepares to relocate to new headquarters in 2018

    ORLANDO, Fla. (Jan. 12, 2018) – Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, finished 2017 with a fourth quarter that included the addition of six new clients from various industries, including entertainment and education. During 2017, the company, which is preparing to relocate its Baldwin Park headquarters, welcomed over 15 new clients and hired of eight new team members.

    Clients enlisting the services of Findsome & Winmore during the agency’s fourth quarter range from nationally recognized brands to local entities and include creative media company Virgin Produced, Nassal, the world’s leading fabricator for themed environments, Crawford Thomas Recruiting, a full-service staffing agency, Fairchild Resiliency Systems, an industry-leading disaster recovery and software provider, Pest Zero, a pest control company, and Timber Creek High School.

    “It is rewarding to know that Findsome & Winmore has created such a positive reputation and that well known brands have chosen to work with us in 2017,” said Matt Certo, CEO of Findsome & Winmore. “As we head into 2018, we look forward to sustained growth and are especially excited about moving into a new space that will continue to promote creativity.”

    In addition to its growing clientele and team, Findsome & Winmore announced that it will move to an 8,000 square-foot, two story building located in Winter Park, Fla. in May 2018. The move is a direct result of the agency’s growth and will allow the company to add several new jobs during 2018.

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  2. Do I Really Need a Press Release?

    For many companies, “public relations” is synonymous with “press release”. What these companies often fail to realize, however, is that a press release is not a surefire way to garner press for your company; in fact, in some cases, a press release can actually be detrimental to your media relations efforts.

    This isn’t to say, of course, that press releases are never warranted — when utilized correctly, they can be an invaluable tool. So, before these statements send old-school PR advocates into a tailspin, here are a few examples of when your company needs a press release, and a few examples of when a press release isn’t necessary.

    You Need a Press Release If…

    There is a significant company announcement which requires a platform for multiple details and quotes from company executives: We’ve covered this before, but it is always a good idea to step outside of the situation at hand and ask yourself if your news is actually newsworthy.

    The answer is usually only “yes” when there is a significant value-add to a reporter’s readers. It’s great that Bob down the hallway got promoted, but will that change the way the company operates or have any impact on the public’s perception of the company? If Bob is overseeing a new division that will bring dozens of jobs to the local market, then his promotion deserves a press release. If he’s moved to an internal role that is only meaningful to his fellow employees, then a press release isn’t necessary.

    Newspaper

    You’re releasing a new product or adding a new service: While it’s completely plausible to promote a new product or service sans press release, a release can be an excellent tool for sending important key points about your launch to multiple outlets and reporters at once, and ensuring that they have all the necessary information upfront.

    You’re reporting on key findings that are relevant to your industry: Press releases are most effective when they are fact-driven and affect others within your industry or region. The more a press release can circle back to an important trend or highlight exactly why the information presented is important, the higher chances it has of receiving significant pick-up.

    For example, conducting a company-issued survey that generates insight into an issue or trend affecting your industry or customer base and publishing the results via a press release is a great way to provide value to reporters and other key influencers. This not only makes you a thought leader; it also makes you a reliable source for future stories.

    You DO NOT Need a Press Release If…

    You’re trying to get a company feature in the press: If your company is doing something innovative or interesting and you want a reporter to do a feature on it, sending them an 800-word press release detailing why you’re great is not the best route to take. Instead, a simple, straight-forward pitch with a catchy headline is the best way to instigate a conversation on why a feature story makes sense for that particular reporter at that particular time (e.g. it’s summer and you design couture pocket fans to keep customers cool). Just make sure you’re following the cardinal rules of pitching when you do this.

    Newspaper

    You’re commenting on a current event that is getting media attention: Every so often, a phenomenon like Pokemon Go goes viral and suddenly becomes inescapable. If you are a company that has profited from the game in some way, designed similar interfaces that place you in a position to contribute to the AR/VR rhetoric, etc., there may be an opportunity for you to insert yourself into a conversation that is already happening. This is a publicist’s dream because 1) you can get a lot of easy “wins” with minimal effort and 2) the angle that will “hook” a reporter is laid out for you. In this scenario, an email to a reporter that (briefly) states your credentials, what you can add to their story on the topic and who they can speak with at your company for more insight is more than sufficient and can lead to great press coverage.

    You want to invite a targeted group of people to an event: After helping to plan and execute dozens of grand openings, anniversary parties and events for clients, I can, without a doubt, tell you that the way you invite key influencers to your event is just as important as selecting the hors d’oeuvres and ordering party favors. When it comes to media, the last thing you want to do is bombard them with a press release that details why your company is hosting an event. Instead, send a media alert detailing the “where”, “when”, “who” and “why” in an email. If you really want to get creative, there may be an opportunity to create and hand-deliver a media kit that is representative of the event’s theme and has details on the “where”, “when”, “who” and “why” inside. Either way, it’s important to consult with a trained media specialist before you decide on a definite invite strategy.

    Press releases are a staple in every PR professional’s life; however, in order to get the most out of your public relations efforts, never stop asking yourself the question, “Do I really need a press release?”

  3. Findsome & Winmore Welcomes New Clients, Launches Multiple Websites in Q1 of 2016

    ORLANDO, Fla. (April 21, 2016) – Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, kicked-off 2016 with the addition of seven clients across numerous industries, including entertainment and fashion. The company, which experienced unprecedented growth in 2015, also launched several websites during the first quarter of the year.

    No stranger to the Orlando business community, Findsome & Winmore has utilized the first quarter of 2016 to increase its impressive roster of clients in new industries.

    Recently added clients include international recording artists FarYoung, women’s clothing boutique Jaci Blue and theme park design firm Falcon’s Creative Group. Additionally, Florida Citrus Sports, Metro City Realty, Elevation Financial Group and First United Methodist Foundation all enlisted the help of Findsome & Winmore for various services, including website creation, digital marketing and public relations.

    In addition to the successful onboarding of each of its new clients, Findsome & Winmore also launched six websites, including Greater Orlando Aviation Authority (a partnership with Six Agency), WMB Architects and Capitol Insight.

    “Our sweet spot as a firm has mostly been in B2B marketing and public relations,” said Matt Certo, chief executive officer of Findsome & Winmore. “While this area is definitely one that we enjoy and continuously strive to grow in, our expansion to industries like entertainment has had a major impact on our firm in terms of growth. We are excited to welcome additional clients in these industries as the year progresses.”

    In addition to expanding its industry presence, Findsome & Winmore also expanded its content presence through a new email marketing series, entitled “Marketing Tip Monday,” providing subscribers with tips on an array of topics. Each weekly email in the series is written by Certo, and seeks to provide useful content and opinions about the worlds of digital and traditional marketing.

    Business leaders, marketing professionals and any other individuals interested in receiving free weekly marketing tips can subscribe to “Marketing Tip Monday.”

     

  4. 4 Reasons Your News Isn’t Getting Picked Up

    "The New York Times newsroom 1942" by Marjory Collins

    “The New York Times newsroom 1942” by Marjory Collins

    We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets.

    If you’re giving it your all and your news still isn’t getting picked up in the press, consider these four factors that may be the cause of your PR woes. 

    1. You’re Targeting Media Who Aren’t Interested

    Much like the proverbial tree falling in a deserted forest, if the right media isn’t hearing about what’s going on with your company, is it really happening?

    Creating a list of reporters who actually want to receive your news is the most crucial component in media relations. You can write the most informative and interesting press release a journalist has ever read, but if he or she doesn’t write on the topic, it’s a moot point.

    If you’re not having luck with media relations, consider revisiting – and even revamping – your media list.

    2. You’re Ignoring The Trends

    Here’s something many PR pros won’t tell you: It is completely possible to pitch a story that appears to be newsworthy and still not receive any pick-up in the media. Why? Because reporters are writing stories that are relevant, timely and follow a certain trend that’s likely already making headlines.

    The good news is that once you’ve identified these trends, you’ll be fully equipped with the information you need to adjust your angle and make your news more relevant to reporters.

    3. The News You’re Sending Doesn’t Pack Much Punch

    We’ve been over this already, but I’ll repeat it here: when distributing information to the media, always ask yourself if the information you’re providing is actually newsworthy.

    article-71341_1280

    Sometimes, the news that’s sending a ripple effect through your company won’t make a splash with anyone (media or otherwise) outside of your organization. This isn’t because your news is unimportant or uninteresting; rather, it’s because you aren’t considering how your news will specifically impact those who aren’t directly affected by it.

    Consider the articles you yourself might be reading on a regular basis, and ask yourself what it is about the content that pulls you in to read more. From there, you’ll be able to better ascertain why the news you’re pumping out isn’t making the same impact.

    4. Your Timing Is Off

    Timing is everything when it comes to getting your news picked up. As a general rule of thumb, announcements should be sent out at the beginning of the work week in order to reach the most journalists, and to provide yourself with plenty of time for follow-up emails and more research if needed.

    When pitching media, always remember that journalists work on tight deadlines, and that a reporter’s week usually fills up very early on. Additionally, always be aware of when publications go to press. Sending news later in the week to a publication that prints every Friday means you’ve missed the weekly news cycle, and will likely have to wait another week before seeing your announcement in print. By then, it’s possible that the journalist will lose interest because the information you’ve provided to him or her is no longer new, thus rendering it irrelevant.

    Navigating the midfield of media relations takes time, skill and a lot of patience. Learning how to pinpoint how you can improve early on will be a giant help in the long run.

  5. Findsome & Winmore Adds New Clients, Announced Plans to Expand Team in Third Quarter of 2015

    ORLANDO, Fla. (Oct. 22, 2015) – Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, continues to enjoy steady growth in 2015 with the addition of seven clients in the third quarter of the year. The company also announced plans to add several new positions in both the design/development and marketing fields to its expanding employee roster.

    Findsome & Winmore’s new clients span multiple industries, including real estate (Arterra Realty), technical services (11th Hour Business, Blacktip), finance (EcoVest), community planning and development (HCi Planning), temporary housing (Temporary Accommodations) and government relations (Capitol Insight). Each of the agency’s new clients sought out Findsome & Winmore for assistance with various digital and traditional marketing efforts, such as SEO, email marketing and public relations.

    “This year has been one of continuous growth and progress for us,” said Matt Certo, chief executive officer of Findsome & Winmore. “We have built valuable relationships with our clients by helping them find and win new customers, while simultaneously expanding our team. We are excited to be entering the last quarter of the year on a high note, and can’t wait to see what 2016 brings.”

    Findsome & Winmore is currently filling a number of positions to accommodate its strategic growth, including two account coordinators, a graphic designer, a front-end developer and a user interface designer/developer.

    The company announced plans to expand its office space in July, in order to house the increased number of Findsome & Winmore employees. Construction on the expansion began in October.

  6. Findsome & Winmore Announces Plans to Expand Office Space

    ORLANDO, Fla. (July 1, 2015) — Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, announces today plans to expand its office space in order to accommodate strategic growth.

    The expansion, which will begin in July, will take the office from a capacity of approximately 15 people to a space that can house up to 25 employees.

    “This expansion really goes back to the announcement of our rebrand from WebSolvers to Findsome & Winmore in 2014,” said Matt Certo, Founder and CEO. “Over the last three years, we have grown substantially as a full-service marketing and public relations agency, and adding more office space is a direct reflection of that growth.”

    Since the start of 2015, Findsome & Winmore has added more than 20 new clients across a variety of industries, including commercial real estate, finance, food, and lifestyle. Some notable client additions include Greater Orlando Aviation Authority, CNL Commercial Real Estate, Artegon Marketplace, Epoch Residential, US Retirement Partners and Sorensen Moving & Storage. Recently, The Orlando Business Journal named Findsome & Winmore a “Best Place to Work”.

    Plans to fill the expanded space are underway, with the company looking to hire several more employees for a variety of digital and traditional marketing positions over the next 12 to 18 months.

     

  7. 5 Tips To Consider When Writing Your Next Press Release

    So, your company has some great news and you’re ready to announce it to the world? There are a few things you should consider first. While writing a press release may seem like a simple process, a lot of time and strategic thinking goes into the average announcement.

    Reporters Hard at Work

    The desk of your average PR professional – covered in papers and the disregarded fluff of your wordy press releases.

    To that end, before you set out to write your next press release, consider the following five things first:

    Ask Yourself: Is My News Actually Newsworthy?

    I completely get it. When you’re heavily involved in the day-to-day operations of an organization, every company update, promotion or cocktail party feels like it should be on the front page of your local newspaper – which is why it’s all the more important to take pause before drafting a press release and really ask yourself, “is this news actually newsworthy?”

    Your company’s rebranding or forming a partnership that will change the way it operates forever? Newsworthy. The guy in the cubicle next to you got promoted from a mid-level position to a higher mid-level position? Not quite as newsworthy.

    There are plenty of things your company should be announcing to the media; just make sure you’re sending the right message at the right time.

    Use AP Format

    Any publicist will tell you that following AP format is arguably the most difficult part of writing a press release. From determining whether or not a number should be spelled out or if its numerical equivalent should be used, to knowing whether or not to capitalize a professional title, even the most experienced writers have to check (and triple-check) AP formatting when drafting a release.

    Luckily, the AP Stylebook is available for all of your formatting questions. And, between you and me, a quick Google search usually does the trick.

    List the most important parts of your story first

    Be Sure to List Information by Level of Importance. Photo by: https://www.flickr.com/photos/23024164@N06/ https://creativecommons.org/licenses/by/2.0/

    If your release is about the growth your company has experienced over the last year, don’t wait until the third paragraph to mention it. Be clear and upfront about the purpose of your release, from the get-go.

    While general company information, a quote from a senior executive or a link to your company’s website are all vital components of your press release, the most important news should always be shared first.

    Avoid “Fluff”

    There is a correct forum for talking about all the great things your company is doing; a press release is not that forum.

    Journalists sift through dozens of press releases every day. The last thing anyone who is working on multiple deadlines wants to read is a document that doesn’t actually tell them anything. In the world of PR, we affectionately refer to this unnecessary information as “fluff.”

    I know it’s tempting to sprinkle in flowery language like “innovative” and “groundbreaking” when writing, but the most effective press releases are the ones that stick to the hard news and avoid the fluffy words that aren’t adding anything significant to the story.

    Want your release to make an impact? Keep it simple (and cut the fluff!)

    Consider The Distribution Method

    Once your press release is written (sans fluff), what next?

    Using an online distribution service, such as Market Wired or PR Newswire, allows you to target online journalists based on their respective niches and location. These services also help to boost your SEO standing online – a win/win.

    While online press release distribution certainly helps to push your news to the right audience, organic pitching to targeted journalists is also a necessity to garner news coverage about your release.

    When it comes to getting your release in front of the journalists who are the most interested in what it says, enlisting the help of a professional is the surest way to ensure that your news is seen – and written about.

    Writing a press release takes time, effort and quite a bit of perspective. Keeping these tips in mind just might make the process a little easier.