Tag Archive: Orlando

  1. Findsome & Winmore Maintains Growth During First Half of 2017

    Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, had a successful first half of 2017, adding eight new clients across numerous industries during the first two quarters of the year.

    Clients enlisting the services of Findsome & Winmore during the first two quarters of 2017 include Orlando Health, a network of community and specialty hospitals, Tijuana Flats, a national Tex-Mex restaurant chain, onePULSE Foundation, an organization dedicated to honoring those that lost their lives in the Pulse Nightclub tragedy, Westgate Resorts, one of the largest privately-owned timeshare resorts in the world, Kore Alliance, an investment group, National Christian Foundation, a Christian-based non-profit organization, Centurion Business Finance, a financial lender, and D+H, a global payments and lending technology provider. D+H was later acquired by Finastra, the third largest Fintech company in the world.

    In addition to the successful onboarding of each of its new clients, Findsome & Winmore also launched two websites, including Children’s Home Society and Lake Nona. Findsome & Winmore also added four new employees with backgrounds in event planning, social media, and website maintenance to its growing team.

    “We definitely got off to a great start in 2017 and are excited to have new clients from such diverse backgrounds,” said Matt Certo, CEO of Findsome & Winmore. “Having such prominent businesses turn to us for assistance in accomplishing their goals gives us a great feeling. As the year progresses, we look forward to continued growth and expansion of our portfolio.”

    In addition to Findsome & Winmore having a successful first half of 2017, Certo also published a book, Formulaic: How Thriving Companies Market From The Core, in January. Formulaic reveals the ordinary things that even one-person firms can implement to achieve the extraordinary over time and brings to light several key elements that drive brand marketing momentum.

  2. 9 Tips to Help You Stay Cool in the Summer

    It’s official – summer has arrived. It seems to be an accepted fact among Floridians, especially those of us that live here in Central Florida, that summer is, well, hot. I’m not talking about that peaceful kind of hot – the hot where fitness enthusiasts can go jogging and look glamorous while doing it. No, I’m referring to the kind of scorching heat that makes it painful to leave the house — the kind of hot where you’re coughing up dust and sweating buckets. While movies and television shows often depict our state as the premiere hot spot during the summer for a vacation to end all vacations, any true Floridian knows that sometimes that’s a bit of a misconception.
    Orlando in Summer

     

    Now, before I find myself dodging shoes and tainted vegetables, I humbly ask that you allow me a chance to defend my point. As a Floridian, I believe that Central Florida is awesome. I’d even venture to say that Orlando is the best city in the state. And while the summer heat can, at times, be unbearable, I’d gladly take the sunshine over snow any day of the week. Having said that, most activities in Central Florida involve being outside and you do have to admit that doing some of these things in the heat can be a bit agonizing.

    So, to avoid the agony and the occasional heat stroke, I’ve compiled an amusing list of nine fun, wintery things to do when it’s 100-plus degrees in Florida. Near-record heat gripped Central Florida last year. Try beating this year’s heat by sampling this list.

    Learn to Grille Like a Pro…In Your Microwave

    Guys, it’s hot outside. Some of us like to impress the ladies in our lives by grilling in the backyard. But think about how much more impressed she’ll be when you show her what you’re capable of with a microwave! Bow chicka wow wow! Might I suggest grilled barbecue chicken? You’ll need a microwave safe bowl. Cover chicken breasts with a lid and leave a corner open for proper ventilation. When done cooking, remove from the microwave and add the barbecue sauce. Place a meat thermometer in the chicken and if it’s at least 180 degrees, it’s cooked. Bon appetit, baby!

    Netflix and Chill – Literally

    A good way to beat the heat is staying indoors with the AC cranked to the max. I recommend inviting a few friends over to eat ice cream, drink frozen smoothies and watch Netflix or any of the other numerous streaming services. Might I recommend Frozen, The Ice Storm, The Day After Tomorrow, Everest or Ice Age?

    Go on a Bike Ride…Indoors

    Indoor Bike

    Bicycling is a fun sport. In 100 degree heat though? Not so much. Are you trying to die? I certainly hope not. Here’s an idea — Visit your local gym and hop onto one of the exercise bicycles. You’ll break a sweat but at least you’ll be in the nice cold air conditioning. Make a cool down playlist of timeless classics, such as Ice Box by Omarion, She’s As Cold As Ice by Foreigner, Baby, It’s Cold Outside by Idina Menzel and Michael Buble, or Ice, Ice Baby by Vanilla Ice. Lance Armstrong, eat your heart out!

    Go Skydiving

    There’s nothing sexier than the feeling of cold wind in your face, am I right? No? Well, at any rate, a visit to iFLY Orlando to partake in indoor skydiving is not a bad way to stay cool. Essentially, it’s the simulation of true free-fall conditions in a vertical wind tunnel. Go with a friend and treat yourself to something cold and edible afterwards.

    Try New Frozen Recipes

    Frozen Drinks

    Photo by: https://www.flickr.com/photos/khawkins04/ https://creativecommons.org/licenses/by/2.0/

    Some of us are gifted in the kitchen and can make anything. Others, however, can only make reservations. Whatever your skill set, making frozen desserts almost always ends up tasting delicious. How about a frozen sangria? You’ll need a blender, red wine, orange juice, lemon juice, agave and lots of ice! Turn on your favorite Spotify playlist and groove to some tunes as you try out frozen recipes.

    Channel Your Inner Leo

    Go outside, fill a children’s swimming pool with ice and see how long you can stay before feeling like a popsicle. Feel free to grip the hand of a friend and tell them, “I’ll never let go, Jack!” Cue Celine Dion.

    Walk the Dog Indoors

    Indoor Dog

    Own a pet? That doesn’t necessarily mean you have to walk the dog outdoors. Get creative! Set up obstacle courses around your home to keep your dog active while enjoying a nice cold beer. Use a hoola hoop for your dog to leap through. Get your dog on the treadmill or play tug of war. All of this can be done in the comfort of your own home without stepping a single foot outside. Pawesome, right? Sorry — couldn’t resist.

    Indoor Karting Orlando

    Searching for thrills and excitement — that won’t get you arrested? Try Indoor Karting Orlando. There are two race tracks to choose from and both of them are indoors. Can I get an amen?! Visit this website for more details.

    Take a Trip to the Aquarium

    Aquarium

    Nothing says cool like a visit to Sea Life Orlando. Located on International Drive, the Sea Life aquarium is pretty awesome — and very well air conditioned. Go marvel at the sharks and stingrays and try not to be envious of the cool water they’re swimming in. Also, afterwards, hop on over to Madame Tussauds Wax Museum, which is in the exact same building. Take your time. Don’t rush. Bask in the air conditioning as long as you possibly can.

    There are a variety of things to do to help you stay cool this summer. I like to call this particular list my anti-summer blog. Try one of these ideas, post them to social media and share with your friends. Get creative, have fun, be wacky, but most of all, stay cool in the summer.

  3. Orlando United: How You Can Help

    Not long before the tragedy that would paste Orlando on front pages of newspapers and websites across the globe, we shared a blog post that was part declaration, part plea: Orlando is the heart of Florida, and home to a diverse, tight-knit community that has helped transform this town into a cohesive, genuinely interesting place that has sprouted cultural roots far beyond our tourism veneer. Please don’t take our home for granted.

    Orlando Vigil

    The events that unfolded in the early hours of June 12, 2016 have been well documented, intensively reported and updated at a relentless pace. Despite this non-stop coverage, the reality of the immense loss that our city, our state, our country and our global humanity has suffered is slow to sink in, feeling more like a bad dream that has outstayed its welcome than the harsh reality it actually is.

    Though surreal, Orlando has faced recovery with strength and unity. Just hours after the gunfire ceased, our community lined the streets to give the blood from our veins, overwhelming donation spots to the point that many were turned back. Even then, we returned with supplies, juice, snacks, water, whatever we could to help start the process of making our community whole again. Though recovery is still at its earliest stages, the likes of Walt Disney World, NBCUniversal, JetBlue, the Orlando Magic, AT&T, Orlando City Soccer Club and many others have done their part to raise millions for the families of victims and those affected in the City Beautiful.

    As various charities and donation options become available throughout the following weeks and months, we think it is deeply important that you know how to best lend a hand to those that need it most, whether you’re a local, in town for vacation or live across the country.

    How Can I Help Orlando?

    Though an impressive amount of funds have already been raised, victims and families of the Pulse tragedy are still facing the unfathomable costs of medical bills and funerals for their loved ones. If you’re not in the Orlando area, the most effective and immediate support you can provide is monetary. Donate to the OneOrlando Fund today. Beyond this fund, Orlando businesses have come together to offer support by doing what they do best — showing people a good time.

    If you’re in town, don’t miss the following opportunities to spend time with a loved one and see what defines our city beyond this tragedy, all while helping those in need.

    Restaurants:

    KrungThep Tea Time
    Date: June 17th
    Charity: GoFundMe Pulse Victims Fund via Equality Florida
    Donation: 100% of Profits

    Sus Hi Eatstation
    Date: Now-June 18th
    Charity: GoFundMe Pulse Victims Fund via Equality Florida
    Donation: 100% of Profits + additional donations provided by customers

    Red Cypress Brewery
    Date: June 18th
    Charity: OneOrlando Fund and Pulse Tragedy Community Fund
    Donation: $1 of every pour

    Pincho Factory
    Date: Now-June 19th
    Charity: Unspecified
    Donation: 15% of sales

    4 Rivers Smokehouse
    Date: June 19th (11am-3pm)
    Charity: OneOrlando Fund
    Donation: Proceeds from the day

    Jeremiah’s Italian Ice
    Date: June 20th
    Charity: Unspecified
    Donation: 100% of net profits

    Cigar City Brewing Let’s Get Beers Together Session IPA (being served at multiple Central Florida bars and pubs)
    Date: TBA — follow their local rep for more information
    Charity: OneOrlando Fund
    Donation: 100% of profits from this beer

    Events

    Benefit show, featuring Jonathan Hortan, Davey Leatherwood, Kristin Grice, Raspberry Pie, 69 Fingers, Cover Girls, Darko Grey, Luke Wagner & The Bootleg Brothers
    Venue: Copper Rocket Pub
    Date: June 17th
    Charity: Unspecified
    Donation: 100% of door money

    Benefit show, featuring Blonk, The Dealers, Gary Lazer Eyes, Chris Perkins, and Underhill
    Venue: Copper Rocket Pub
    Date: June 18th
    Charity: Unspecified
    Donation: 100% of door money

    LiveStream fundraiser, featuring Florida’s DJ community
    Venue: Streaming online
    Date: June 18th
    Charity: GoFundMe Pulse Victims Fund via Equality Florida
    Donation: Collecting donations

    We Love Orlando: A Benefit Party For The Relief Of Pulse
    Venue: The Geek Easy
    Date: June 18th
    Charity: GoFundMe Pulse Victims Fund via Equality Florida

    Country music concert, featuring Maddie & Tae, Tyler Farr, Canaan Smith, Michael Ray and more
    Venue: CFE Arena UCF
    Date: June 21st
    Charity: GoFundMe Pulse Victims Fund via Equality Florida
    Donation: Proceeds from tickets and parking

    T-Shirts, Art and More

    Stay Strong Orlando T-Shirt
    Charity: The Center and Equality Florida
    Donation: 100% of net profits

    We are Orlando T-Shirt
    Charity: The Center
    Donation: 100% of proceeds

    #OrlandoUnited T-Shirt
    Charity: OneOrlando Fund
    Donation: 100% of net proceeds

    Together Orlando T-Shirt
    Charity: Unspecified
    Donation: All proceeds

    City Beautiful: A Compilation for Pulse music download
    Charity: GoFundMe Pulse Victims Fund via Equality Florida
    Donation: All proceeds

    The City Beautiful Benefit Poster
    Charity: The Center
    Donation: 100% of profits

    *Note: There are an unfortunate number of retailers and artists selling merchandise with messages of Orlando support, but with no plan to donate their earnings to charity. Avoid this egregious profiteering by researching the seller and ensuring that your money is going to a legitimate cause.

    Volunteer

    Though providing monetary support is vital to the cause, there is still immediate need for volunteers across the board, including the delivery of goods to hospitals and medical centers, Spanish-speaking translators and continued blood donations. If you are available in the Central Florida area, fill out the volunteer form to see how you can make an impact today.

    Orlando Strong

    Though the actions of one gunman changed the history of our city forever, it’s the efforts like those above — plus the hundreds of others to come — by which the world will remember us. Our LGBT and Hispanic communities were targeted, but beyond that, we were targeted as Orlandoans and as Americans. We, and the world, have responded to unthinkable hatred and violence with the only possible answer to this tragedy — with love, with strength and with unity.

    Orlando Vigil 2We urge you, as our friends, neighbors, brothers and sisters, if you have the means or the time, please provide what you can. Whether that is $5 you would have spent at Starbucks, an afternoon of time that was scheduled for your favorite Netflix series or simply a prayer for those lost, it all counts and it is all important.

    If you are in need of help, please reach out to the following services:

    If you would like to pay your respects, please see the growing list of vigils being held across the city.

    We will recover, we will rebuild and we will continue to be the culturally diverse, relevant community that we have worked so hard to become. The heart of Florida is beating, and our pulse is stronger than ever.

  4. Why Orlando is Greater Than the Sum of Its Parks

    Orlando’s name is something of legend — a story best told under an autumnal night sky with the crackle of a glowing firepit. Facts about Central Florida before and soon after its inclusion as the 27th of these United States of America can seem obscured by Father Time himself. With this thick haze, hovering like the occasional morning fog over this land’s many lakes and ponds, one thing becomes evident rather quickly — Orlando has been a place that has suffered from an identity crisis since its incorporation as a city in 1885.

    Orlando, 1885

    Photo Courtesy of the State Archives of Florida

    Even its name, “Orlando,” is ambiguous in origin. The story comes together something like a Quentin Tarantino script: three separate, equally plausible tales, two of which are made of 100% bologna. Was the city named for a fallen soldier of the Second Seminole War, Orlando Reeves? What about Orlando Rees — a sugar farm owner whose trail marker (left when trying to recover lost slaves and cattle) was found and mistaken for a grave marker? Or was it coined by traveling gentleman, James Speer, who simply had a love for Shakespeare’s As You Like It, naming the land after the play’s protagonist?

    Honestly, the truth doesn’t really matter much in the end (how’s that for anticlimactic, huh?). The point I’m getting at here is that Orlando has a long-running tradition of being an amorphous, undefinable, and, frankly, bipolar heart of Florida. As a native Central Floridian, it’s always a little hard to tell how a person will react when I share (or confess, depending on the person’s preconceptions) that I am, in fact, from Orlando — well, sort of. As I mentioned in my previous article on the success of Orlando City Soccer Club, it’s vital to note that Orlando doesn’t strictly refer to the area within the city limits. The branching suburbs of this town, including Oviedo (my true hometown), Winter Park, Sanford, Lake Buena Vista and more are all vaguely lumped under the umbrella that is “Orlando”.

    Greetings from Orlando

    Photo Courtesy of the State Archives of Florida

    The unfortunate reality is that, for so long, the sprawl that is Orlando was simply seen as a space-between-spaces — the wardrobe to “hipper” cities’ Narnia. Maybe we deserved this perception; our greatest industries include tourism and hospitality, both of which earn their lifeblood from a disposable, transient, single-serve anti-culture. Many haven’t been Orlandoans long enough to identify themselves as such. Parents, tired of life in big cities like New York or Boston, come down to raise their kids in the safety of suburbia. These kids turn into young adults and run screaming for greener pastures with more culture, more opportunity and more of a definable identity, which Orlando so desperately needs.

    This is about the part of the article that you might expect me to write Orlando’s eulogy, hit Command-S, and book a flight to Anywhere-but-heres-ville, but something very in line with the Orlando story has begun happening — something unexpected. Orlando has found its voice and, boy, can she sing.

    Orlando, How Art Thou?

    Art is key to any civilization — something that separates man from beast, mindlessness from introspection. Art is often the cornerstone of culture, and something any society worth its muster encourages and embraces. For these reasons, it should come as no surprise that Orlando’s eclectic art scene is a major component in changing us from a city primarily known for hawking overpriced souvenirs to one that can form an identity completely separate from the theme parks.

    You can break up our “art” scene into three, equally important parts:

    • Will's Pub

      Transcendental Telecom at Will’s Pub

      Music: Orlando’s music scene is one of independent, creative, home-grown artists. It’s a small circle, but that makes it intimate, more “real” in a way, than bands in other cities that find themselves too splintered to form a community. Though Orlando is a city spread across multiple neighborhoods and districts, live music is largely focused on a few well-known staples to the local music scene. Dimly lit spaces like Will’s Pub, Tanqueray’s and Spacebar all ooze with character, hitting you with a vibe before performers even take the stage — something even the most high-tech, acoustically sound venues can’t achieve without the certain je ne sais quoi that these spots deliver in spades.

    • Sufjan Stevens at Dr. Phillips Center

      Sufjan Stevens at the Dr. Phillips Center

      Theater: If Orlando’s lack of Broadway-quality theaters was the flood, the Dr. Phillips Performing Arts Center is our Noah’s Ark. This behemoth houses the Walt Disney Theater, a gorgeous, state-of-the-art venue that seats more than 2,700 and hosts everything from Sufjan Stevens to Shakespeare. Plus, it’s nice to see something with the Disney name that isn’t created strictly for tourist season.

    • Street: Orlando doesn’t have the luxury of towering skyscrapers, historical architecture or iconic bridges that other cities enjoy. Instead, our city has taken it upon itself to transform these mostly low-lying, cinderblock-built buildings into something beautiful. These “strip-mall” style buildings that were once eyesores now act as canvases for Orlando’s burgeoning street art scene. Best of all, most of the street art you’ll find is actually commissioned by the city. Orlando has begun to define its aesthetic by empowering its residents to capture the city’s spirit on walls, utility boxes (the Doctor Who Tardis on Corrine Dr. and Winter Park Rd. is a personal favorite) and alleyways.

    Mills 50 Lightboxes

    Besides the opportunities for big-name touring shows that the Dr. Phillips Performing Arts Center (as well as the massive Amway Arena and recently renovated Camping World Stadium *cough–Orlando Citrus Bowl–cough*) provide us, the common factor in Orlando’s art scene is a true sense of homegrown community. Walk into most coffee shops, cafes or lounges and you’re bound to find the work of local artists proudly displayed and sold. The aforementioned murals adorn the venues, in which local bands share their very own art, painted with worn-in drum kits and groaning guitars. It’s an ecosystem of creativity — the backbone and soul that can easily be missed by those that focus on the theme parks for their entertainment and artistry.

    Mills 50 Mural

    Eat, Drink and Be Varied

    After taking on the task of writing a food blog (Bohn Appetit shameless plug), my image of what Orlando can provide in a bun, a tortilla and a cocktail glass has forever been altered. My friends, if you have not yet found unique, quality eats in Orlando then you may be stuck in a The Matrix-like, alternate, parallel, bland world of chain restaurants (something our city can happily facilitate as well). For those that choose the “red pill” and reject that false reality, a world of ethnic flavors, unique fusions, quality craft beer and cocktail concoctions await your taste buds.

    Eats

    The thing that many people (yes, even locals) do not understand about Orlando’s food scene is that it’s highly multicultural, deeply ingrained in tradition and still willing to try new, exciting things. From fundamentals like the roast beef sandwiches served at the unassuming Beefy King, to late-night, Frankenstein-like Asian/Hispanic fusion at Tako Cheena, there is an entire world to uncover if you just take a moment to look past the familiar, “safe” choices of mostly decent-to-middling fare at the many chain restaurants found around town.

    Beefy King

    Cask & Larder, sister restaurant to beloved gastropub, Ravenous Pig, brings southern classics to the table with an ever-changing menu of seasonal dishes; plus, they brew their own beer, so, bonus points. Looking for dessert to top off your savory southern dinner? P is for Pie, Bluebird Bakery, Valhalla Bakery and others provide a list of sweet, sweet bliss in the form of cupcakes, cookies and more. Feeling more like Asian fare? An entire strip of traditional and fusion mom-and-pop restaurants and shops line a portion of State Road 50 that’s known as Little Vietnam. Go hungry — leave waddling. Yes, it is hard to live here and stick to a diet. No, I am not in any way mad at that fact.

    Tako Cheena

    Honestly, it’s hard not to sit here and preach the gospel of Orlando’s foodie scene until the cows come home (after which we’d probably barbecue them). There is just so much to explore — so many varieties — that I could never include even all of my favorite eateries, cafes and hole-in-the-wall spots. Surely, we have exquisite fine dining options as well, but we excel at more accessible, creative, and quality eats that avoid pretension by delivering something you’d never expect in places you may walk right past every day.

    Drinks

    In recent years, Orlando’s nightlife has seen something like a renaissance. Yes, the University of Central Florida (UCF) still has its seedy college bars, Downtown has a fair share of dirty dancefloors and cheap drink specials, but a lot has changed, even in the relatively short time that I’ve been of age to imbibe.

    The watering holes have grown up. Those looking for a sophisticated cocktail with a hot date can visit the likes of The Guesthouse, serving classic and wholly original cocktails.Trying to impress a craft beer connoisseur? Redlight Redlight Beer Parlour (featured on our very own Bohn Appetit) was recently named one of RateBeer’s best brew pubs in the nation. For those looking for something a bit more discreet, Hanson’s Shoe Repair and The Treehouse are two speakeasies worthy of doing a little sleuthing to find.

    Best Beer Bars

    Another major change that’s been turning heads is our emerging craft beer scene. No, we are not quite up to the standards set by our friends in Oregon, California or Colorado, but there is no question that we’ve caught the beer bug and its yielding awesome results for local beer lovers. Crooked Can Brewing Company, Orlando Brewing, The Hourglass Brewery, Red Cypress Brewery, Ten 10 Brewing and the aforementioned Cask & Larder and Redlight Redlight Beer Parlour are all local contributors to an ever-growing beer belly that Orlando can be seen proudly sporting.

    Crooked Can Brewery

    Between the options provided by restaurants and watering holes, there’s no denying one thing: Orlando has a level of variety that is lost on those that don’t bother to explore a little, take a chance on a local business, and break the chains of chain restaurant reliance.

    Orlando Grown

    Rollins GradsOrlando had a problem. UCF continued to grow, Rollins College remained a shining star of a private school, and Full Sail University still stood as a bastion of the creative arts, yet Orlando faced the same issue it’s had since becoming a tourist destination — people came but they rarely stayed. These students would earn their degrees, become teachers, nurses, engineers, filmmakers, game developers and website designers, only to immediately take off to bigger cities in hopes of greener pastures and greater job opportunities.

    Fortunately for Orlando’s future, the above paragraph is largely regulated to the past tense. As our schools grow and refine their programs to accommodate some of America’s best and brightest, opportunities in the form of exciting new jobs have been springing up in both established and emerging industries across the city.

    • Medical City: Home to UCF’s shiny, new medical school, you couldn’t ask for more of an opportunity as a student or professional than Lake Nona’s 650-acre “Medical City”. Cutting-edge research, education and treatments are carried out here every day, positioning it as a top destination for innovative healthcare and bioscience studies.
    • Florida High Tech Corridor: With the sole purpose of bringing lucrative, high-tech jobs to The Sunshine State, The Corridor has laid fertile soil for tech-centered industries, from aerospace to agritechnology. This economic development initiative is not only promoted by UCF, but also by the University of South Florida and the University of Florida. With three of Florida’s educational giants going all-in on this project, the importance of its mission to keep recent grads in Orlando, even attracting techie out-of-towners, should not be underestimated.  
    Downtown Orlando

    Photo Courtesy of BradyP

    • Interactive Technology: Since Walt Disney World opened to the public on October 1, 1971, Orlando became a worldwide destination, not just for those that want to enjoy the attractions, but also the artists, tech people, and designers that bring amusement park magic to the realm of reality. But it’s not just the big-name theme parks that support these creative industries. A perfect example of this is Falcon’s Creative Group, a client of ours that hires professionals from multiple creative and tech-facing industries to create cutting-edge attractions and design fantastical worlds for visitors to enjoy in amusement parks all around the globe. The amount of diversity seen under one roof is what makes shops like Falcon’s so valuable to Orlando’s workers. Besides amusement attractions, there has been a recent boom in local, independent video game culture making its way into the mainstream. With UCF having the number-one graduate game development program in the world (according to Princeton Review), it makes sense that local game developers would be inspired to create a homegrown scene made up of those that come from this prestigious program, as well as the world-renowned Full Sail University. EA Sports can also be found locally. They make a little game called, Madden. You may have heard of it.

    These three major growth areas are just a handful of the ways that Orlando has given its recent grads, as well as out-of-towners, a reason to start, explore and establish their careers in The City Beautiful. You’ll be hard-pressed to find this level of diversity anywhere, and our grass just keeps getting greener as the number of quality career opportunities continue to grow.

    Tom O'Neal“Orlando and the Central Florida region’s evolution as a substantial, attractive, and relevant city is a tribute to what can happen when people and the organizations they represent come together to create a shared vision for a better future. The combined efforts of many hard working individuals, agreeing that it was ok to step on each other’s toes occasionally as long as it was moving the needle forward for a diversified economy with high wage, higher value jobs is what made this happen.

    It was accomplished in partnership by leveraging our existing assets, focusing on key areas where we had a critical mass of talent and resources to build on, and investing in our future.”  – Dr. Tom O’Neal, Associate Vice President, University of Central Florida, Office of Research and Commercialization

    The Heart of the State

    We have come a long way as a town, yet still have a lot farther to go. It’s sometimes lost on Orlando’s harshest critics that this city wasn’t truly put on the map until Disney propped up shop less than 50 years ago. We didn’t have the benefit of a massive revenue boom that the already popular beach city of Miami saw in the 1980s (the origins of which a certain Al-Pacino-led movie examined), but we have been on a steady path of growth that surpasses economics and enters the realm of culture. The tourism and hospitality industries are still vital to our state’s revenue and popularity around the world. I am in no way discounting the blessings that were Walt Disney World, Universal Studios and SeaWorld. The parks may have built this city, but it’s always been our job to make it worth calling home. Through an open-armed embrace of the arts, culinary diversity and a job market that is on a steady and exciting uptick, something tells me Orlando is going to be just fine.

    IMG_2490_1

     

    The fact that we’re a historically transient town just makes our bond as locals stronger. Within Orlando, neighborhoods like the Audubon Park Garden District, Milk District and Mills 50 have their own unique charms and a sense of pride that I don’t think many people that stick to International Drive truly notice or appreciate. A real community, rich in culture and diversity, has led to Orlando finally finding its heart behind its tourism facade. I mentioned above that the origins of Orlando’s name didn’t really matter, and I meant it — we’re too busy making a name for ourselves to be concerned with our past.     

  5. Marketing Tips with Kick: Learning from the Success of Orlando City Soccer Club

    The City

    Orlando is a city that craves a definable identity. Much like the sprawling landscape of Los Angeles, “Orlando” is often more of a broad term used for a large swath of Central Florida, arms reaching from Downtown to Winter Park, Oviedo to Sanford. Unlike L.A., however, we lack a definable “it” thing; call it a vibe, feel or scene. In a way, Orlando has become a slave to its world-renowned attractions, too young and too divided to earn its own identity in the way that New York City, Miami, or Nashville has gained over the years. If you don’t agree, give me two words to describe Orlando that don’t involve an anthropomorphic mouse.

    Adam_Luis_Rodriguez___obesius__•_Instagram_photos_and_videos

    That being said, this town is often unfairly assumed to be an artificial-lawn-laden, cheap-souvenir-peddling tourist trap of uncultured, fast food casual restaurants and strip malls. We tend to get the short end of the stick because of our world-famous tourism appeal. Speaking as a Central Florida native of 27 years, I feel like we do have much to bring to the cultural table, but are just missing one “it” thing to unify our ever-expanding community of snowbirds, longtime natives, college students, and Orlando newbies, whether from Tampa or Timbuktu. But then Phil Rawlins brought Orlando City Soccer to town and, along with a booming tech corridor, a growing foodie culture and increased economic diversity, helped change the face of The City Beautiful. By following this organization’s example, you’ll find tactics that may just help you score a goal for your own brand.

    The Sport

    Professional soccer: it’s a divisive sport in the United States, and one that has historically gone underappreciated. Sure, you may have been aware of names like Pelé and David Beckham (the guy that married that Spice Girl, right?), but by and large, American football, baseball and basketball ruled the day for the average American sports fan. Orlando, however, is far from average. Through tourism and international immigration, Central Florida is a veritable collage of South and Central Americans, Europeans and others who are born watching and respecting “fútbol.”

    Pair this soccer-hungry, built-in fanbase with the thousands of kids who have grown up playing the sport recreationally, those who continue to play in dozens of local leagues across the state and would-be fans who simply need to see the sport for themselves, and it makes perfect sense why Phil Rawlins, founder and president of Orlando City Soccer Club, and company decided to move on from their venture with the Austin AzTex to create the Orlando-based soccer club that, in 2015, boasted the second highest attendance in all of Major League Soccer (MLS).

    OCS Field

    The Success

    OCS Banner & FieldIf you’re anything like me, Orlando’s soccer fever came out of left field. I never actively disliked soccer but, like so many, I simply never had exposure to it beyond an occasional game of FIFA on the Xbox. But while I remained unawares, Orlando City Soccer Club was planting its roots in the community. The club came to our fair city back in 2010 as a USL PRO team and set its eyes directly on the prize of joining MLS. In three short years, they became the 21st franchise to join this prestigious league and, soon thereafter, updated their branding, acquired the beloved and brilliant Brazilian attacking midfielder, Kaká, and secured a contract renewal with veteran coach, Adrian Heath.

    To say things were looking up is an understatement. The team enjoyed its inaugural season in a freshly renovated Citrus Bowl with plans well-underway to have a soccer-specific stadium built within Downtown Orlando by 2017. Attendance was high, sales were good and fans were excited by that new-franchise smell. But why? What made the Orlando City Lions such a roaring success? We can take away a few strokes of genius that helped nourish the growing groundswell of excitement and sense of community that this city was sorely missing before the team came to town.  

    Masters of the Market

    If nothing else, Orlando City Soccer Club could not have done much better than picking Orlando as the home for an MLS franchise. Orlando City has become a glue, a common ground, that our other home teams haven’t been able to provide. How did they decide on Orlando? Did Mr. Rawlins don a blindfold and chuck darts at a map of the contiguous United States? No; despite the sheer entertainment provided by that mental image, this was a strategic choice and one that continues to pay off in ticket sales, merchandising and unquantifiable goodwill.

    Any brand can take Orlando City Soccer’s lead by, before all else, researching and identifying its audience and market. As a copywriter, before I put pen to paper (OK, finger to keyboard), I have to allow myself time to deeply consider the reader for which I’m writing in the first place. The importance of knowing your audience extends to every level of an organization. Even a top-ranking CEO must be knowledgeable of the health of their industry and market — factors intrinsically linked to knowing their audience or client base. Orlando City Soccer Club’s investors identified the strong Latin American and European presence in Central Florida, with much of this built-in fan base already invested and well-versed in the sport of soccer.

    Lafferman Family at OCS Game

    These investors also understood that many families were priced out of other local professional sports options, leaving a night out with the kids as a prime opportunity to pick them up where sports with higher salary burdens left them. Identifying Orlando as a city that wanted soccer, whether it realized it at the time or not, was a vital step on Orlando City Soccer’s path to the success they now enjoy. Your brand would be wise to evaluate (or re-evaluate) its target audience and market in order to ensure that it’s kicking goals in the correct net.

    Fans are Fundamental

    IMG_1168

    Orlando City Soccer was a gamble. As ambassadors of the entire sport to thousands that may have never seen a soccer match, the hefty weight of responsibility on their backs must have felt something similar to Atlas’. They never faltered, however, confidently doubling down on a key principle that so many brands push to the back burner: treat fans like you actually give a damn. It’s a simple as that. Treating fans with care, speaking to them on a human level, taking time to give back to the community and maybe even sharing a pint at the local pub have all worked wonders to make Orlando City “our” team.

    Phil Rawlins“When we arrived in Orlando the City was craving an identity, something to latch onto. I think we have provided that. One overwhelming comment we always get is that our fans feel like we “get them” and we “care about them”, something we always endeavor to do. I think that’s what helps make it a symbiotic relationship between club and fan.”

    – Phil Rawlins, Founder and President of Orlando City Soccer Club

     

    Through efforts like the Orlando City Foundation, which promotes health and wellness in children, frequent public appearances, meet and greets, and general handshaking and baby kissing around the town, everyone from upper management to the stars of the team are genuinely grateful to the fans and the Orlando community as a whole. This face-to-face, human connection is something that many brands can benefit from by taking small steps, such as donating time to local nonprofit groups or staying connected and coherent in your messaging to customers via social media, all of which can add a much-needed authenticity to people’s perception of your company. Though audiences and brand “vibes” vary, staying connected to your fan base and showing that you are both listening to and valuing your community’s opinions (yes, even the negative ones) are deeply important traits.

    Phil Rawlins Signature

    In simple terms, Orlando City Soccer Club became part of the Orlando community by becoming part of the community. This is a clear-cut case of “you get in what you put out” in action — something many brands can learn from when it comes to building a loyal fan base.

    Simply Outside the Box

    Orlando City Soccer Club flat-out owns the color purple in Central Florida. In an almost Pavlovian sense, the moment anyone even remotely familiar with the team sees the royal hues of an Orlando City Lions scarf or banner hoisted overhead, they think Orlando City Soccer Club even before seeing the crest or reading the name. With a bold color choice, this team truly stands out in their market, a feat so many brands struggle to achieve. Though we’re more than too familiar with the “think outside the box” cliché, it’s powerful to see it in action. Before the club’s rebrand, the club’s logo and coloring were less cohesive, with more colors and a busier, three-headed lion design. The current crest sports a single lion’s head, mane emulating a shining sun, and only the colors white, gold and that unmistakable purple — a perfect example of simple, effective design.

    Now let’s talk magnets. Holy cow, whoever thought up the guerrilla marketing idea of covering any and every magnetic surface in Central Florida deserves a handshake and a cupcake immediately. With something as simple as a magnet of the team’s crest, Orlando City was suddenly visible across the entire sprawling expanse that is Orlando. Through this effort, Orlando City effectively overcame the issue of this city’s 30-minute-drive-to-get-anywhere nature. Stuck on I-4? Orlando City’s there too. Grabbing a craft beer in the Milk District? Boom, Orlando City is right there with you. Perusing a swanky boutique on Park Avenue? Yep, that’s an Orlando City magnet on that Mercedes.

    OCS Magnet

    The magnets became a phenomenon, and one that people didn’t resist. Because Orlando City Soccer Club did their due diligence, proving themselves as a team and brand that Orlando could be proud of, these magnets ceased being an advertising tool and became a badge of pride. By showing that you believe in Orlando City, you became part of the Orlando community; we finally found our “it” thing, and it is a soccer team. It’s often the simplest ideas, or the boldest, that end up paying off the most in the end. Though magnets may not be the answer for your brand, the concept of taking a chance on new marketing efforts (backed by research and strategy) is a lesson from which we can all learn.

    The Goal

    Lafferman Family with KakaOrlando City Soccer Club exceeded expectation by maximizing the effectiveness of their marketing and brand as a whole. Through a thorough analysis and understanding of its audience, real connections fostered with their fans and bold-but-simple branding choices, Orlando City Soccer Club has done what nothing else could: united our city under one (purple) banner.

    Marketing Takeaways

    • Find a market that is hungry for your product.
    • Always ensure that your product is accessible to your customer base.
    • Find a theme and identifiable calling card for your brand.
    • Network and truly live and breathe within the community in which you operate.

    As we now sit on the precipice of the club’s second season as an MLS team, the future’s looking brighter than the golden mane that adorns the team’s crest. With new talent, continued momentum and the support of thousands of local soccer fans, Orlando City will be roaring on for years to come. With the marketing lessons that we can glean from their success, our brands can score a few goals too.

  6. Bohn Appetit: Searching for Orlando’s Best Business Lunches and Happy Hour Hideaways

    Orlando's Best Business Lunches

    Whether you’re just escaping the office for an hour or making a vital first impression on a client, there can be a lot more riding on a business lunch than just quelling a bad case of hunger-induced grumpiness. What if the service is too slow? Will we be able to find a table? Is the food good? With this city on a steady (and welcome) upward foodie culture trajectory, your options when searching for Orlando’s best business lunches and happy hours are only getting larger. But don’t worry, we know a guy.

    Introducing Bohn Chhim, Findsome & Winmore designer by day, foodie philanthropist by night. In the new blog series, Bohn Appetit, our titular hero is prepared to venture across this sprawling and eclectic city, as well as its various suburbs, to find the perfect eats and drinks to satiate Orlando’s professionals. From tried and true staples that you may have missed to hidden gems that you need to experience for yourself, Bohn is ready to eat and drink his way across The City Beautiful. It’s a tough gig and we sincerely hope he’ll be alright (though we get the feeling he’ll be just fine).

    So, for our very first entry, Bohn has selected one of our office’s picks for Orlando’s best business lunches, Seito Sushi. Within walking distance from Findsome & Winmore in the rather isolated community of Baldwin Park, if you’re looking for sushi, ramen or Japanese grilled favorites, this spot is absolutely worth your time.

    Seito Sushi, Baldwin Park | Bohn’s Breakdown

    Dishes to Try

    Appetizers:

    Orlando's Best Business Lunches

    • Spicy Tuna Kobachi – If you like the taste of tuna, the Spicy Tuna Kobachi is basically sashimi grade tuna served with a special type of chili spices and sesame oil. They’re nice chunks of tuna that you can (and should) share with a date or friend. The spice is not too overpowering and you can still taste the fish with every bite. If you’re craving something else but you still want sushi, this is a good appetizer to add on.

    Orlando's Best Business Lunches

    • Pork Belly Bao Buns – THE TRUTH! Seriously, everyone in the office loves the bao buns. Typically, bao is a steamed bread bun stuffed with various fillings (meat, sweets, etc) inside. Seito’s version is folded around the filling, which usually happens to be pork belly, but I have seen different kinds there before. Definitely a must-try for anyone new to the place.

    Orlando's Best Business Lunches

    Ramen:

    • Tonkotsu Ramen – Before I discovered Seito’s ramen, I’d go all the way to Sapporo Ramen on West Colonial to get decent ramen, but Seito has made that trip a lot shorter. Tonkotsu Ramen is made from a pork base, boiled for hours until you’re left with a rich soup, which Seito tops with braised pork belly and a perfectly cooked, soy-seasoned, soft-boiled egg. You’ll also find pieces of dried seaweed and other garnishes. Perfect for a cold or rainy day. Probably not good for a business meeting with clients, unless you know how to eat noodles carefully. Good luck if you have a beard. (Protip: Put the noodles in the spoon!)

    Plates:
    Orlando's Best Business Lunches

    • Pork Loin Katsu – Panko breaded pork over daikon “hash browns,” topped with a fried egg and sprinkled with chopped green onions. One of our other designers (Juan) tried it for the first time and is seriously hooked. It can be a pretty heavy dish, seeing that it‘s deep fried pork, but sometimes you jus’ gotta treat yo’ self!

    Lunch Deals:

    Orlando's Best Business Lunches

    • Roasted Salmon – Perfect for a light lunch. At $9, you get a piece of Salmon in their white miso sauce, over seasoned vegetables. Last time I got it, it arrived with a side of bok choy which paired surprisingly well with the Salmon. The lunch deal salmon might be a lot smaller than you expect so if you want a larger piece they have a bigger version (Roasted Faroe Island Salmon) that is just as good.

    Sushi:

    • Nigiri – Their nigiri is all pretty serious bidness’. I don’t really like eating sushi that is topped with so many ingredients that you can’t taste the fish so nigiri is my usual choice. I’ve tried their scallop, tuna, salmon, yellowtail, etc. and have been seriously blown away. One of our developers (Eric) loves their crab nigiri, which uses real crab and not imitation.

    Protips:

    1. You can get in and out for lunch within an hour if you’re not with a big party. Ask for your check after you receive your food if it might be a concern.
    2. Seating is usually available, both inside and outside, which is perfect for Orlando’s cooler fall and winter days.
    3. Happy Hour is a pretty good deal. $3 Sapporo drafts, $4 single wells, and $6 dishes. You can also get 3 pieces of Nigiri for $6. (Note the food happy hour is Monday – Thursdays, so check first!)
    4. On a personal note, I find the music here to be perfect. They usually play chilled-out hip hop along the lines of Apollo Brown and Nujabes, which makes for a nice, subtle ambience.
    5. $9 lunch deals include a soup and salad.
    6. Tea comes out with a kettle and a constantly rotating selection of teas which has never failed to impress. I love their choices!
    7. Service here is great. I’ve had one issue when I came with a party once and they remade the dish, on the house.  

    The Verdict

    Orlando's Best Business Lunches

    So, I think it’s safe to say, if you’re looking for sushi or an Asian-style lunch in Baldwin Park, Seito is just about the best bet you’ll get. From killer nigiri to bao buns that have left our office singing their praises from the rooftops, they definitely have some choice items that will leave you saying, “arigato.” The ambiance is quiet enough to bring clients, but also hip enough to enjoy with friends and colleagues alike. They also offer a full bar, perfect for planning an after-work meetup during happy hour, which is from 5pm-6:30pm every day.

    Bohn, and basically the entire office, can easily add Seito Sushi to our list of Orlando’s best business lunches.

    But what say you? Have you tried Seito Sushi? Are you about that bao bun life as much as we are? Share your opinion on Seito Sushi or your pick for Orlando’s best business lunches or happy hour spots by hashtagging #BohnAppetit on Facebook, Twitter or Instagram. Until then, Bohn Appetit, Orlando!

     

  7. WebSolvers Launches New Responsive Web Design for East End Market

    WebSolvers is thrilled to share with you the launch of a new responsive website for East End Market, a venture we are very excited about. East End Market is a “neighborhood market and cultural food hub inspired by Central Florida’s local farmers and food artisans.” Selfishly, we are excited that East End Market, slated to open soon, will be only a couple of minutes from our Orlando office in Baldwin Park.

    The site itself can be seen below, shown in a desktop -and- mobile view. If you are interested in learning more about responsive web design, feel free to read our short blog post on the subject. In short, it’s a way to built a website that automatically adapts to the device (whether desktop, tablet, or mobile) your user chooses.

    Most importantly, we are grateful for the kind words that the client shared with us about his team’s experience working with WebSolvers:

    I do know that it has been overwhelmingly positive and the launch was the largest viral traffic to our Facebook page we’ve seen. Big thanks to your team for the timely manner with which they delivered the site. With most of our time spent on the farm, in the kitchen and on the go, we needed a design firm that could quickly synthesize the multifaceted nature of our business into a cohesive and thoughtful whole. In short order WebSolvers designed and launched a beautiful new virtual home for our market that digitally embodies the same attention to quality and artisan aesthetic that we champion in the Good Food movement.

    Bravo and Bon Appétit!

    John Rife
    Founder / Owner
    East End Market

    Here are the views of the site itself:

    East End Market Desktop View

    View of the East End Market (Orlando) Desktop Site

    East End Market Mobile Site

    View of the East End Market Mobile Website

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    To visit the site and support this important vision, visit http://www.eastendmkt.com.

  8. A Practical Content Marketing Example

    Many marketers are still coming around to the idea of content marketing and how it positively impacts both consumer preference, conversion and search engine optimization. To provide some illumination on the concept of content marketing as well as some simple context, let’s look at a practical example of how content marketing works.

    I was recently asked by the University of Central Florida (Orlando, FL) to deliver a webinar to some start-up ventures associated with its incubator.  The subject matter of the webinar includes marketing, web design, and Internet strategy.  The audience of the webinar is to be comprised of small business owners, marketers and technology executives.

    I don’t conduct webinars very frequently, so I had a couple of questions about the best practices of duration, platform, and otherwise.  But one of the most pressing questions on my mind was *when* to conduct the webinar.  I was curious about the best days of the week and time of day to conduct a webinar to maximize attendance.  Like most people, I went to Google for an answer.

    I typed  ‘what is the best time to schedule a webinar?’ into Google.  There, on the first page of search results, was a blog post from AccuConference, a company that helps people like me conduct Webinars:

    The first page of results for the query ‘ what is the best time to schedule a webinar?’

     

     

     

     

     

     

     

     

     

    When I clicked on the link, I was taken to a well-constructed page (see below) from the company which contained its expert opinion on what days and times tend to work best for business people to attend webinars.  The page is clean, simple, and contains the right keywords in some of the right places.  And, most importantly to the company, I was introduced to the company’s products–software and services to help people conduct online meetings and webinars.

    A well-constructed blog post that ranks on the first page of Google search results for a highly relevant search query.

     

     

     

     

     

     

     

     

    We can learn a great deal from this example, but here are a few of the more important take-aways about content marketing:

    • Blogging is not a waste of time!  This company has likely invested a great deal of time in creating relevant content to reach their customers.
    • Content marketing meets people where they’re at and when they’re there.  If this company would have sent me a spam e-mail message months ago (when I wasn’t particularly interested in webinars), the marketing message would have never reached me.  Instead, this approach caters to a captive audience.  People who look for things on Google want them now, not later.
    • A great place to start with content marketing is anticipating the questions your audience might be asking when they need your product.  This is not an exact science, but you can certainly brainstorm, talk to customers, and look to your analytics results for clarity.

    In a world where we’re increasingly bombarded by more marketing messages than we can handle, seek not to become a part of that fray but to use content marketing to reach your customers at the exact moment they need you.

  9. WebSolvers Snags Rich Wahl To Further Fuel Its Growth

    Industry Veteran Rich Wahl Returns to Central Florida to Join Forward-Thinking Marketing and Communications Agency

    Rich Wahl, Principal of Innovation and Development

    Rich Wahl, Principal of Innovation and Development

    Orlando, Fla. (October 11, 2012)—He’s back. Ad agency veteran and marketing industry leader Rich Wahl is returning to his roots in Orlando to join WebSolvers, a digitally dominant design, marketing, branding and communications agency headquartered in Baldwin Park. Wahl will be the Principal, Innovation and Development, leading the charge with agency operations, development and client management.

    Wahl, who co-founded and served as president and chief operating officer of Push for more than 14 years, joined The Duffy Agency in 2010, with its headquarters in Malmö, Sweden. He led the company’s United States operations as managing partner in Boston. Rich’s experience with the international agency provided connections with such brands as the United Nations, the Boston Globe, Schneider Electric, Reckitt Benckiser, Almirall, Textappeal and Jones & Bartlett Learning.

    While Wahl was building business for the Duffy Agency in the Northeast, Central Florida-based WebSolvers was busy growing its business as well. In fact, in the face of a bleak economy, WebSolvers grew by nearly 30 percent in 2012, bucking the trend of the vast majority of agencies whose revenues have remained flat at best, and down in a more likely scenario.

    “We’re narrowly focused on helping our clients find and win new customers. The addition of Kelly Lafferman to our firm late last year has helped to widen our expertise dramatically. Combining her capabilities in brand marketing and communications strategy with our 17 year track record in interactive communications has really resonated with clients.”, said Matt Certo, CEO and Principal of WebSolvers. “As we have moved forward on this path, the opportunity to add Rich Wahl to our group was a natural fit. I have admired Rich’s talents and abilities for years and been particularly impressed by his track record of client and agency growth. His experience with brands such as Walt Disney World®, Orlando Health and the United Nations will bring added strategic perspective and tactical experience to the growing client roster at WebSolvers. His passion, imagination and relentlessness have become his trademark for success. I think our agency and clients stand to benefit a great deal by his presence.”

    Wahl, a graduate of the University of Florida, always knew he wanted to be a leader in the advertising industry. He began his career with Vergason•Sojourner•Johns. Following a three-year stint at VSJ, Wahl founded his first agency, Gregory & Wahl, which later became Wahl & Company.

    In 1996, Wahl teamed up with two other ad industry leaders to found Push, where he was instrumental building and managing the company over a 14-year period. At Push, Wahl helped to obtain and retain a client roster that included The Walt Disney World® Resort, Disneyland® Resort, Visit Orlando, AT&T Wireless, Florida Citrus Sports, The Orlando Sentinel, The Kessler Collection, Orlando Health, Pointe*Orlando, Middleton Lawn & Pest Control, CHEP Americas, Smokey Bones Bar & Grill, The Melting Pot, Tijuana Flats, Earl of Sandwich, Arnold Palmer Invitational and Lake Nona.

    “This is a fantastic opportunity for Matt, Kelly and me. I have always been impressed with Matt’s industry-leading business approach and the company’s 17-years of success. Kelly and I actually went to high school together and she was my client at one point. The three of us have a unique synergy and share the same passions for success and innovation. I am really looking forward to working with WebSolvers’ diverse client mix.” -Rich Wahl

    ##

    About WebSolvers
    WebSolvers is a digital marketing agency based in Orlando, Fla. In true entrepreneurial spirit, Matt Certo founded the company in his Rollins College dorm room at the age of 19. With the support and partnership of Sam Certo, Steinmetz Professor of Management at the Roy E. Crummer Graduate School of Business at Rollins College, Matt Certo launched the original Website for Rollins College. WebSolvers helps organizations find and win customers through Web development, mobile app creation, branding, social media marketing, search marketing as well as traditional marketing services.

  10. Orlando PRSA Links

    I had the chance today to address a large group of public relations professionals at the Orlando chapter of the Public Relations Society of America (www.prsaorlando.org). As part of my talk, I promised to post some links of some of the sites we discussed. Here is a brief run-down:

  11. WordTracker
  12. – a great resource for keyword research

  13. Seth Godin’s Four Things Worth Doing
  14. – Core Web principles to keep in mind

  15. Google Analytics
  16. – powerful analytical tool for marketers

  17. Web 2.0 Wikipedia Entry
  18. – a general description of the concept

  19. Threadless
  20. – an oft-touted Web 2.0 concept in action

  21. Apple iPhone
  22. – likely game-changer in Web mobility

    Thanks again to the group for having me…I genuinely enjoyed the exchange!