Tag Archive: blog photography

  1. The Ultimate Collection of Diverse Stock Image Sites

    Let’s Talk Diversity & Inclusion  

    Not every consumer is a cheerful woman with a coffee cup. 

    Not every consumer is a bearded middle-aged man in a buttonup. 

    Not every consumer is an Instagram-ready millennial. 

    Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model is key to more accurate representation. We invite you to explore some of our favorite stock image sites that welcome diversity and inclusion in all aspects. 

     

    The Gender Spectrum Collection 

    A recent study showed around 70% of the LGBTQ+ community enjoys LGBTQ+ ads, and approval ratings didn’t stop there. More than half of all millennial women are more likely to remember and engage with brands that are openly LGBTQ+ friendly. Consider images by The Gender Spectrum Collection for not only pride driven material, but to represent any topic. This collection was created to help the media better understand and represent non-binary and trans identities. With models thriving in multiple settings and photos separated into many categories of life such as school, mood, work, and relationships, The Gender Spectrum provides both variety and a straightforward UX. 

     

    The Disability Collection 

    Getty Images features a wide range of diverse photo options. The Disability Collection by Getty offers a stock photo album of individuals with different abilities. At times, stock sites display people with different abilities in a debilitating way, focusing on their ability as a hinderance rather than a difference. While disabilities do present challenges, they don’t define those who face them. Featuring several body types, young mothers in wheelchairs, and even a Paralympic athlete, Getty presents a plethora of empowering options. 

     

    TONL 

    With a focus on featuring various cultures and their stories, TONL is a go to for ethnically diverse photography. They’re equally successful in providing different body types and quality complimentary options. If your brand is looking to show more D&I overall in its imaging, TONL is an excellent choice. 

     

    Body Liberation Photos 

    Showcasing all body types, Body Liberation Photos is home to images representing a vast population that is constantly overshadowed. Media exposure has proven to have a negative impact on women’s body image and self-acceptance. Breaking the norm, Body Liberation welcomes plus sizes, tattooed women, and women who identify as more masculine.  

     

    Unsplash

    Priding in their mission to provide free beautiful imagery, Unsplash is truly a treasure, mastering all facets of diversity. Explore their massive gallery complete with photo collections ranging from Happiness and Male Friendship to and Powerful Women and All Nations. With contributing photographers from across the world, there’s no wonder their ever-growing gallery captures over one million realistic, unique moments. Their huge selection of high-resolution not-so-stock photos are picture perfect for any business committed to representation. 

    With marketing and advertising professions comes a level of responsibility to the public. We owe them our attention, acceptance, and authenticity. While our industry has made significant progress in accurately portraying the world we live in, and many agencies have even established D&I departments, there’s still room to grow. To represent everyone to the best of our ability, we must continue to learn and explore communities outside of our own and consider all aspects of life. 

  2. Where Can I Find Free Images for My Blog Post?

    free images

    From grannies with well-worn family photo albums to the teenage girls taking selfies on their new iPhones, since its invention, photography has been important to people. For myself and fellow content creators who use photography to help tell their stories, imagery is equally important for very different reasons. Images and photography can add a burst of color, a needed reprieve from blocks of copy or a helpful illustration that acts as a visual aid. However, it can be a challenge to find the image that’s just right for a blog post.

    Unless you are a photographer, have a photographer on staff or are allowed access to a photo library, chances are, your first stop for blog photography is a little website called “Google.” I’m here to tell you from personal experience–the search for free photos can be a treacherous one.

    Wait, so I can’t just use any photo I find online for my blog post?

    No, absolutely not. Photos, like most any content published online, are protected by copyright law unless explicitly presented as free-use or public domain content.

    How do I find free images?

    Google makes it pretty simple for you to find photos marked as “free to use” within their search filters. Simply go to Google’s Image search, input whatever you’re looking for, then click the “Tools” button, which will produce a drop-down that includes “Usage Rights.” Within that dropdown, simply select “Labeled for Reuse” and you can use every photo you see before you…right? Wrong.

    Image found on search for “ice cream” in Google Images and “Labeled for Reuse”

     

    free images

    Original image file on Flickr

     

    free images

    Attribution notice of image

     

    free images

    Attribution necessities

     

    free images

    Following attribution notices

    So I can’t use the photos I find on Google, even after filtering for free photos that are “Labeled for Reuse?”

    No. In most cases, you are forced to cite photos regardless of their labeled use. Also, photos may be simply mislabeled and demand that all who use them link back to the photographer’s website or online portfolio, or even include the licensing agreement in your work. These can be as simple as including a “Photo by: John Smith” caption to your photo but you have to know for sure before making any assumptions and potentially being served with a firmly worded takedown notice.

    How can I avoid the headache of having to worry about the confusion that comes with having to attribute and cite photos?

    Unless you are able to take your own high-quality photos, create your own imagery or buy imagery from a stock site (iStock, Shutterstock, etc.), consider using a fully free photo site, like Pixabay and Unsplash. These sites provide free images with no attribution or citing necessary. As Findsome & Winmore’s copywriter and resident blog guy, these two sites, in particular, are a goldmine of free images that help me sleep soundly at night.

     

    Picture Perfect

    Though the internet is chock full of photos just waiting to be downloaded, resources like Flickr, Wikimedia Commons and even Google Images can be virtual landmines of less-than-clear attribution and required citing. Keep in mind, I am not a lawyer. I admittedly don’t know the intricacies of copyright law, and because of that, I suggest you either follow all citing and attribution rules on images labeled for reuse or simply find free images from Pixabay or Unsplash. Happy (and safe) searching.