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Web Tips and Ideas

  1. Your Web Site’s Greatest Asset: Your Expertise

    Professional services marketers have a particularly unique set of challenges when developing an Internet strategy or constructing a Web site.  Unlike retailers, restaurants, or even home services firms that are focused on volume and transactions, professional services firms have a different focus altogether. The fact of the matter is that most buyers of professional services…

  2. Why Web Site Navigation Should be Boring

    Managing the design of your Web site should be an opportunity for you to be creative.  A Web design project is a blank canvas where expressing creativity, differentiation, and ingenuity is the norm.  Whether it’s imagery, content, or dynamic integration with social networks, emphasis creativity and the notion of being interesting.  One exception to that…

  3. 10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…

  4. 3 Keys To Writing Effective Search Engine Copy

    It’s been well-established that Search Engines like Google tend to look favorably upon fresh and original content when providing users with relevant search results.  A user that is searching for “office furniture” should be presented with results that contain Web pages where that search phrase is dense within the copy. But there’s a fine line. …

  5. Search Engines: A Framework for Understanding

    Do you struggle with getting your arms around how search engines work?  You’re not alone.  With this diagram and a few pointers, we’re hopeful that you might be in a better position to succeed with search marketing.  Keep in mind that while this is a framework and a methodology for understanding, it is not intended…

  6. Your Web Design: Planning for Change

    We all know that keeping content fresh on your Web site is of critical importance.  It doesn’t look very professional when a user visits your Web site and sees that the content hasn’t been updated in some time.  In fact, it’s regarded as unprofessional when your Web site is characterizing past events as ‘coming soon’…