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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Web Tips and Ideas

  1. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and…

  2. Stage Before Beauty: Don’t Skip the Sitemap

    Sitemaps are ugly.  They just are.  And clients don’t want to talk about them.  Who can blame them?  Websites are visual and beautiful.  Who cares if the cart is before the horse?  Let’s talk about lipstick, not foundation! Let’s pick out the kitchen tile before we know the number of bedrooms!  Let’s eat the icing…

  3. Web Design Presentation to Orlando / Florida Cleantech Accelerator Network

    WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN).  FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy.  The topic of the presentation was Website Strategies and covered topics like…

  4. Is Your Web Site Ready for 2011?

    It’s a scary thought, but 2011 is approximately 90 days away.  So, before you get entirely swept up by trick-or-treaters, pilgrims, and Santa, here are some things to thing about to be sure you hit the ground running in 2011: If your Web site’s design is outdated or stale, consider refreshing your layout or updating…

  5. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”  The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.  Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  6. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  7. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.  Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…

  8. Defining the “Good” in a Good Web Site

    How do you define a good Web site?  You may know it when you see it.  You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about…