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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Web Strategy

  1. Is Your Website…Different?

    Assume for a moment that your website is among the most (if not the most) visible representation of your company.  Are you confident that it is sending the right message to your audience? It very well might be.  It might be clearly communicating your message and presenting your products and services.  It might be attractive…

  2. WebSolvers Launches New Product: Introducing MetricPulse

    WebSolvers is pleased to announce the release of a new product:  MetricPulse.  MetricPulse is a Web-based software application for Web site owners and Internet marketers that aggregates and organizes a series of critical Internet metrics into one simple and powerful dashboard.  Like an automobile’s dashboard provides information to a driver, MetricPulse tracks and transmits key…

  3. Is Your Web Site Ready for 2011?

    It’s a scary thought, but 2011 is approximately 90 days away.  So, before you get entirely swept up by trick-or-treaters, pilgrims, and Santa, here are some things to thing about to be sure you hit the ground running in 2011: If your Web site’s design is outdated or stale, consider refreshing your layout or updating…

  4. WebSolvers Launches Portal for Global Golf Post

    Global Golf Post, the first designed for digital weekly golf news publication in the world, is delivered as a weekly digital edition using the well-regarded Texterity platform.  Global Golf Post (GGP) wanted to extend the publication’s content into a search-engine friendly platform with the hope of exposing the content to organic Web search traffic.  Working…

  5. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…

  6. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.  Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…

  7. Content is King, but You Must Master It.

    A Web site’s content is critical to its success.  It is so important, actually, that the saying ‘content is king’ has become a cliche.  Whether your Web site sells machine parts or legal services, it is the content–not necessarily the design or layout–that drives much of its value in the eye of your users. Content…