Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…
Update 10/24/18: Though I wrote this blog post some three years ago, these fundamentals of writing for websites are just as important today. There is something to be said about the aesthetics of a site (who doesn’t like a cool design?) but it should never be forgotten that a site’s content does a lot of heavy…
“I want a new website, and I want it cheap.” Trust me, many people do. Plus who doesn’t like a bargain deal? But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website. When thinking of the cost and…
Imagine you’re the customer. You search Google or even Facebook for a local bike repair shop and come across some options. Which are you more likely to click on: a blurry photo of a broken bicycle with grainy text designed across the top promoting a 10% off deal, or a bright, high quality image of…
I am always interested in how the world’s marketing and digital marketing leaders are breaking new ground online. A particular web design article caught my attention this week as it profiled Coca-Cola‘s recent corporate website re-design effort. Coke’s new website looks more like a news portal than a corporate brochure. The upper area of the…
WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN). FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy. The topic of the presentation was Website Strategies and covered topics like…
A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence. As a group, they plan on thinking through a strategy before embarking on the Web design project itself. Wanting to be particularly practical, the client wanted discussion questions that would look at their own…
If you asked most marketers, the goal of digital marketing is conversion. For the sake of this post, let’s define a conversion as a purchase of an online product. The word ‘conversion’ is used because the goal is to convert a web visitor to a buyer. The more conversions, the more revenue. The more revenue, the…
There is an old management adage that says: “you can’t manage what you don’t measure.” Taking it one step further, it’s been said that “if you can measure it, you can manage it and if you can manage it, you can improve it.” This line of thinking most certainly applies to understanding the effectiveness…
When users started browsing web sites (originally designed for a standard computer monitor) on mobile phones and tablets, some funny things happened. In short, they didn’t work. Sites built using Flash animation became invisible and sites with larger images were hardly useful at all. And while some web sites could be “pinched” and zoomed, that…