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Web Site Metrics

  1. Mobile Advertising: Is it Right for Your Business?

    Have you noticed how display advertisements are appearing on your mobile phone throughout the day? We see mobile ads in mobile apps, web browsers, and on social networking sites. Have you ever clicked on one or wondered about the ROI of mobile advertising? New research is helping us answer these questions. A recent piece in…

  2. Your Web Design Has 10 Seconds to Capture a User

    High speed and zero cost have become the price of admission for those wanting to capture the consumer’s attention through web design.  And our attention is divided enough as we know from those of us who insist on walking, driving, and sleeping while texting.  If you look around at other drivers on the road, for…

  3. Web Design Presentation to Orlando / Florida Cleantech Accelerator Network

    WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN).  FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy.  The topic of the presentation was Website Strategies and covered topics like…

  4. Zombies Don’t Carry Credit Cards

    If you asked most marketers, the goal of digital marketing is conversion.  For the sake of this post, let’s define a conversion as a purchase of an online product.  The word ‘conversion’ is used because the goal is to convert a web visitor to a buyer.  The more conversions, the more revenue.  The more revenue, the…

  5. Facts about Web Design and Conversion

    While doing some research for a new client engagement, we came across some statistics that are really interesting and revealing for marketers.  These stats speak to the value of content and social media activity in terms of a site’s lead generation capability.  Content has always been important to web marketers, but it’s becoming increasingly critical…

  6. WebSolvers Launches Portal for Global Golf Post

    Global Golf Post, the first designed for digital weekly golf news publication in the world, is delivered as a weekly digital edition using the well-regarded Texterity platform.  Global Golf Post (GGP) wanted to extend the publication’s content into a search-engine friendly platform with the hope of exposing the content to organic Web search traffic.  Working…

  7. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”  The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.  Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  8. Creating a Web Site Performance Scorecard

    Aside from having a Web site that is functional and attractive, savvy marketers are also interested in measuring Web site performance relative to business objectives.  This instrument is designed to help marketers identify, specify and measure Web site performance. This framework should be particularly useful to professional services firms that wish to identify areas of…