Content Marketing

  1. How To Write A Good Email Subject Line

    Editors Note April 19th, 2016: Taking a look back at this blog, the reasoning and algorithm suggested below still pertains to current best practices in subject line strategy.  Creating an engaging subject line is one of the only ways you can truly get your audience to open the email you designed, wrote and worked so…

  2. What Should I Write About on My Blog?

    A common question that clients and friends ask me has to do with what to write about on their company blogs.  Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…

  3. The History of Content Marketing

    Content marketing might be less popular as a term than search marketing and social media marketing, but it certainly is not a new tactic. Looking at some early examples of content marketing not only serve to demonstrate its longevity, but help us to understand it in practice. The history of content marketing is one from…