In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence them to buy your product or service. As a result, content marketing (such as blogs, social media and videos) has become a…
It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company…
When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion. If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle…
In this day and age, you’ll be hard pressed to find a brand that doesn’t have a presence on social media. If you’re a brand that’s just starting out or a veteran in your marketplace looking to expand into a new platform, you may be asking yourself: Which channels should I be focusing on? Ask…
If you’re anything like me, when you set out to write a new blog post, the creativity flows from your fingertips like a geyser/power washer/waterfall combo. Coming from the ether, your ideas are precious jewels of which the world is lucky to bear witness. …wait. Is that…just me? Oh. Well, this is awkward. Of course,…
It began in 2004. A software dev, Dave Winer, and former MTV VJ, Adam Curry, collaborated on a program that would be the first spark in what’s now a raging inferno of creativity and craft. Their program was called iPodder, and it led to the creation of the phenomenon we now know as podcasts.1…
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140…
From grannies with well-worn family photo albums to the teenage girls taking selfies on their new iPhones, since its invention, photography has been important to people. For myself and fellow content creators who use photography to help tell their stories, imagery is equally important for very different reasons. Images and photography can add a burst…
The world has changed since I founded my digital marketing agency, Findsome & Winmore, in 1995. Hashtags were pound signs, dial-up internet tied up our landlines and web 2.0 hadn’t shown its full potential. But we have evolved with the times, adopting tactics that may have once seemed ludicrous or impossible before the renaissance…
You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…