It began in 2004. A software dev, Dave Winer, and former MTV VJ, Adam Curry, collaborated on a program that would be the first spark in what’s now a raging inferno of creativity and craft. Their program was called iPodder, and it led to the creation of the phenomenon we now know as podcasts.1…
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140…
From grannies with well-worn family photo albums to the teenage girls taking selfies on their new iPhones, since its invention, photography has been important to people. For myself and fellow content creators who use photography to help tell their stories, imagery is equally important for very different reasons. Images and photography can add a burst…
The world has changed since I founded my digital marketing agency, Findsome & Winmore, in 1995. Hashtags were pound signs, dial-up internet tied up our landlines and web 2.0 hadn’t shown its full potential. But we have evolved with the times, adopting tactics that may have once seemed ludicrous or impossible before the renaissance…
You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…
You see that overly serious woman at the typewriter down there? Yes, her, in what appears to be a hazy nook, probably situated between a quaint haberdashery and a sleepy pub, tucked somewhere abouts London or Cork. This, my friends, is what many people fantasize as a writer’s life. It is also patently false (unless you’re…
Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…
As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth…
Cell phones, colleagues, construction; no, I’m not running down my list of favorite things that begin with the letter, “c” (that would clearly start with cocktails and end with cuban sandwiches — let’s be real). However, these are just a few obstacles that I and many other copywriters and creatives have to face on a…
I’ve long been a fan of the Content Marketing Institute, an organization whose mission is to advance the practice of content marketing. Watching and learning from the Content Marketing Institute was a part of the inspiration that led me to write Found: Connecting with Customers in the Digital Age. The institute just released a very…