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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Content Marketing

  1. Doing More With Less: 3 Ways to Effectively Repurpose Marketing Content

    In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence them to buy your product or service. As a result, content marketing (such as blogs, social media and videos) has become a…

  2. Dr. Seuss, Arby’s Tweets and Bernie Sanders’ Mittens: How to Capitalize on Trends to Maximize Your Content Marketing Reach

    It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company…

  3. Your Four-Minute Guide to Instagram Grids

    When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion.  If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle…

  4. Where Can I Find Free Images for My Blog Post?

    From grannies with well-worn family photo albums to the teenage girls taking selfies on their new iPhones, since its invention, photography has been important to people. For myself and fellow content creators who use photography to help tell their stories, imagery is equally important for very different reasons. Images and photography can add a burst…

  5. Give it Away: 3 Reasons Why Your Company Should Create Shareable Content and Distribute it for Free

      The world has changed since I founded my digital marketing agency, Findsome & Winmore, in 1995. Hashtags were pound signs, dial-up internet tied up our landlines and web 2.0 hadn’t shown its full potential. But we have evolved with the times, adopting tactics that may have once seemed ludicrous or impossible before the renaissance…

  6. Does Your Business Belong on Wikipedia?

    You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…

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