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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Video

  1. Why Video Content is King

    The Importance of Video Content for Small Businesses Would you rather read an ad explaining how a product works or watch a demo video showing exactly how it’s done? If you’re like most consumers, video wins. With an overwhelming 72% of us preferring videos to learn about a company’s products and services, having video content is no longer an option for successful small businesses, it’s a must.  While moments worth sharing is a must-have,…

  2. Are Company Videos Worth the Investment?

    Grab your popcorn and “small” soda (that’ll be $25.68, please): your brand could be in the movies, kid. Only, we’re skipping the silver screen for a venue that’s universally available in pockets, purses and laptops from here to Timbuktu. With many free video hosting options literally at your fingertips, creating company videos has never been…

  3. Should I Start a Google AdWords Campaign? What You Need to Know Before You Start Your Campaign

    Appearing in the number one spot on Google by simply shelling out some cash may sound like a no-brainer, but there are a few items to consider before you start re-allocating your marketing dollars. Just like any campaign, Google AdWords requires (you guessed it) strategy–and lots of it. Should I Start a Google AdWords Campaign?…

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