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  1. Beauty AND Brains: 5 Things to Consider Before a Website Redesign

    There’s no question that everyone loves a beautiful website. Design matters, and your website design should reflect your brand and capture your target audience. While falling in lust with a pretty site is easy to do, we consider ourselves the serious-relationship-type. A beautiful website that lacks the right content, user-experience or call-to-action is essentially beauty…

  2. Is There Room for Public Relations in Your Marketing Strategy?

    A question I’m often asked as a Public Relations professional is, “What’s the difference between PR and marketing?” The answer is simple: not much. Public Relations Defined Public Relations is the practice of monitoring and distributing the flow of information from an individual or company to its targeted audiences or the public, through strategic media relations…

  3. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and…

  4. How Do I Build Search Traffic to my Website?

    Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question…

  5. “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…

  6. 10 Tips for Writing an Effective Web Design RFP

    When marketers embark on a web design project, one of the first common practices is to develop a document–a web design RFP–that outlines the project’s requirements.  This document usually comes in the form of an RFP (Request for Proposal) which typically outlines the project, timeline, and overall parameters.  Once completed, the web design RFP is…

  7. Social Media Marketing Drives Search Engine Marketing

    Every two years, Moz (formerly SEOMoz.org) surveys a group of SEO experts and asks them to give their opinions on what factors they believe will be most important in driving search engine rankings.  Since Google and other search engines do not make the mechanics of their algorithms publicly available, surveys like this are important to try…

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