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  1. Grassroots Marketing Done Geeky: What Brands Can Learn from Comic Con

    San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — a mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor,…

  2. Does Your Website Content Have a Purpose?

    Update 10/24/18: Though I wrote this blog post some three years ago, these fundamentals of writing for websites are just as important today. There is something to be said about the aesthetics of a site (who doesn’t like a cool design?) but it should never be forgotten that a site’s content does a lot of heavy…