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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Social Media Marketing

  1. Using Social Media During Times of Social Unrest

    In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change.  The death of George Floyd sparked outrage across the country, resulting in the largest civil…

  2. Social Media During Social Distancing

    In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should…

  3. Using Instagram GIF Stickers

    Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how.  What Are GIF Stickers?   Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases…

  4. Instagramability in an Instant

    When you’re marketing a space to millennials and Gen Z, Instagramability has to be top of mind. What’s the aesthetic? Are there any murals? What type of outfit would work best for this venue? These are the questions younger consumers ask themselves not just when choosing their next stop for Sunday Funday, but for vacations and getaways alike.  So what is Instagramability and…

  5. Post for the Holidays: How to Celebrate on Social Media

    He’s making his list and checking it twice—has your holiday marketing been naughty or nice? Posting on social media during the holidays (whether it’s a traditional one like Christmas, or a quirky, “trending” holiday like National Cat Day) may seem like a no-brainer, but don’t let your brand fall victim to bad marketing etiquette. Keep…

  6. #Sponsored: Is Influencer Marketing Worth Your Brand’s Investment? 

    It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may…

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