June is known as Pride Month, a time to celebrate, raise awareness, and show support for the LGBTQ+ community. And as consumers have grown to expect transparency and authenticity from the brands they support, it’s more important than ever to be clear about your values and where you stand on social issues. Still, there are…
When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion. If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle…
In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change. The death of George Floyd sparked outrage across the country, resulting in the largest civil…
In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should…
Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how. What Are GIF Stickers? Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases…
When you’re marketing a space to millennials and Gen Z, Instagramability has to be top of mind. What’s the aesthetic? Are there any murals? What type of outfit would work best for this venue? These are the questions younger consumers ask themselves not just when choosing their next stop for Sunday Funday, but for vacations and getaways alike. So what is Instagramability and…
He’s making his list and checking it twice—has your holiday marketing been naughty or nice? Posting on social media during the holidays (whether it’s a traditional one like Christmas, or a quirky, “trending” holiday like National Cat Day) may seem like a no-brainer, but don’t let your brand fall victim to bad marketing etiquette. Keep…
It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may…
Not all social platforms were created equal. And they definitely don’t play by the same rules. Case in point: Twitter. It’s a fast-moving world of articles, breaking news and memes—all wrapped up in a 280-character limit. But is this a world your brand needs to live in? Just because a social platform exists doesn’t necessarily…
By now, your audience is used to scrolling through the Instagram feed and somewhat mindlessly tapping through Instagram stories but in June of 2018, the widely used platform began to roll out a new way for them to enjoy content from your brand: IGTV. Designed with your phone in mind, IGTV is a standalone app…