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Social Media Marketing

  1. Facebook Best Practices for Businesses

    Marketing on Facebook continues to evolve before our eyes. With the most recent and seemingly ongoing algorithm changes, agencies and marketers are being forced to roll with the proverbial punches as they navigate the uncertain waters of drafting paid and organic content strategy plans and tactics for each new quarter. Businesses are constantly being challenged…

  2. 3 Tips to Help Your Business Handle the Facebook Algorithm Update

    Ah, social media. Like death and taxes, social media’s constantly changing nature is perhaps the only other absolute in this life. Though unsurprising, the new Facebook algorithm update is absolutely worth digging into, especially if you promote your brand on the social platform. To help guide the way through this substantial update to the top-secret…

  3. How to Go Viral: The Science and Social Media Behind Creating Online Epidemics

      It hits you when you least expect it. There you were, picking up your annual report from the printer when you notice a few of your coworkers crowded around Bob-from-accounting’s smartphone. Intrigued, you peer over their shoulders. “What are you all watching?” “Wait, you haven’t seen this yet?”, a coworker jeeringly asks, “It’s SodaStream’s…