Social Media Management

  1. Conquer LinkedIn In Just 10 Minutes A Day

    You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…

  2. LinkedIn Blogs: Why The Cool Kids Are Doing It

    If you’ve logged into LinkedIn within the past year, you’ve been greeted by Pulse news recommendations customized “just for you!” as the featured content in your LinkedIn feed. What began as a digital publishing platform for news sources and exclusive LinkedIn “Influencers” (see what they did there?), is now one of the most effective yet under-utilized…

  3. The Pinning of Breaking News

    CNN is on Pinterest. Yes.  You read that right.  And they are not pinning recipes or the latest cute shoes.  (Well, actually, there are some cute shoes on the Style board, but I digress.) We all recognize that social media channels have come a long way.  It’s fascinating to marketing nerds (like me) how the…

  4. Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

    Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV. Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded. The measurable results of the multi-platform broadcast,…