San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — a mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor,…
The zombie – a soulless, shuffling ghoul, now famous for chasing a man in a cowboy hat through rural Georgia. I bring up zombies not just because I’m a horror film geek, but because that is precisely what your social media account becomes when you let it linger and die. Social media is not easy to…
You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…
You may be thinking to yourself, “Why doesn’t anyone care about the content I’m posting to my company Facebook page? I’m not getting any likes. No comments. No one is sharing my stories. What are all of my fans doing out there? Are they ignoring me?” Whoa, there. Back up a few steps. Facebook isn’t…
If you’ve logged into LinkedIn within the past year, you’ve been greeted by Pulse news recommendations customized “just for you!” as the featured content in your LinkedIn feed. What began as a digital publishing platform for news sources and exclusive LinkedIn “Influencers” (see what they did there?), is now one of the most effective yet under-utilized…
You know that guy with the bagel cart rolling by your office in the morning? You were busy getting started on your business of the day, then this guy rolls up and well, now you’re hungry. “Ok,” you think to yourself. “I’ll grab a bagel.” The convenience of the impulse buy is hard to ignore….
CNN is on Pinterest. Yes. You read that right. And they are not pinning recipes or the latest cute shoes. (Well, actually, there are some cute shoes on the Style board, but I digress.) We all recognize that social media channels have come a long way. It’s fascinating to marketing nerds (like me) how the…
Contagious: Why Things Catch On As a digital marketing manager specializing in social media, I’m like a proud parent with the “My Child is on the Honor Roll” bumper sticker: I love social media and it’s easy to idolize. But a book I read recently gave a practical reminder that social media is a supportive…
There are many things we can learn from Rolex- from how to maintain a luxury brand to how to keep that brand relevant throughout the years. What’s interesting now is that the brand that once used to balk at the idea of having a Facebook page and other social sites is now the one to…
If you’re a business owner, you probably recognize how important a social media presence is and may already be using social media to market your business. But why do some posts seem to work better than others? Why do some posts bring in lots of business, site traffic, sales, interaction, all of the above –…