Speaking to a group of Central Florida’s top litigators, our CEO and Founder, Matt Certo, breaks down how social media can help law firms grow and develop. Though this joint meeting between LMA and CFCALA is centered around lawyers and law firms, this social media advice can be useful for any brand looking to expand…
Submerged in a barren sea off the coast of a frigid, fortified enemy stronghold, the ping ping ping of an oncoming destroyer alerts your naval crew of the imminent doom you and your shipmates will face if you can’t get a visual. In that steamy, cacophonous tube of steel and explosives, your one chance at…
We’ve said it before, and again and again, but I’ll say it one more time to get the point across: Social media isn’t going anywhere. It may have started out as a way to share cat videos and keep up to date on your kids’ whereabouts (and for many, it still has this purpose), but…
It’s really no surprise that the presidential debates always garner high ratings and produce a hotbed of headlines up until election time. Of course, with all eyes on the nation’s frontrunners for the race to the White House, people tend to have opinions; however, we recommend that professionals refrain from expressing such opinions on their social…
San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — a mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor,…
The zombie – a soulless, shuffling ghoul, now famous for chasing a man in a cowboy hat through rural Georgia. I bring up zombies not just because I’m a horror film geek, but because that is precisely what your social media account becomes when you let it linger and die. Social media is not easy to…
You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…
You may be thinking to yourself, “Why doesn’t anyone care about the content I’m posting to my company Facebook page? I’m not getting any likes. No comments. No one is sharing my stories. What are all of my fans doing out there? Are they ignoring me?” Whoa, there. Back up a few steps. Facebook isn’t…
If you’ve logged into LinkedIn within the past year, you’ve been greeted by Pulse news recommendations customized “just for you!” as the featured content in your LinkedIn feed. What began as a digital publishing platform for news sources and exclusive LinkedIn “Influencers” (see what they did there?), is now one of the most effective yet under-utilized…
You know that guy with the bagel cart rolling by your office in the morning? You were busy getting started on your business of the day, then this guy rolls up and well, now you’re hungry. “Ok,” you think to yourself. “I’ll grab a bagel.” The convenience of the impulse buy is hard to ignore….