Marketing on Facebook continues to evolve before our eyes. With the most recent and seemingly ongoing algorithm changes, agencies and marketers are being forced to roll with the proverbial punches as they navigate the uncertain waters of drafting paid and organic content strategy plans and tactics for each new quarter. Businesses are constantly being challenged…
Ah, social media. Like death and taxes, social media’s constantly changing nature is perhaps the only other absolute in this life. Though unsurprising, the new Facebook algorithm update is absolutely worth digging into, especially if you promote your brand on the social platform. To help guide the way through this substantial update to the top-secret…
More than just a place to keep in touch with old college roommates and Aunt Joanie (you really should call more, you know), Facebook has become quite the marketing tool for companies around the world. Offering a free marketing channel allowing potential customers the chance at product discovery and fans the ability to interact and…
Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately,…
For many, hashtags are an enigma–a social media buzzword along the likes of “virality” and “geotagging.” However, this method of virtually labeling and grouping terms has become valuable enough to warrant the attention of any modern businessperson. Though a pop culture punchline, hashtags are an essential tool for multinational brands to small businesses, car manufacturers…
Change is hard and the internet can be, well, let’s call it, “judgmental.” From the knee-jerk hatred for any and all of Facebook’s usability updates to Instagram’s recent algorithm change, there seems to be an immediate and impassioned push to slam even the proposition of change in the social media apps we use every day….
Speaking to a group of Central Florida’s top litigators, our CEO and Founder, Matt Certo, breaks down how social media can help law firms grow and develop. Though this joint meeting between LMA and CFCALA is centered around lawyers and law firms, this social media advice can be useful for any brand looking to expand…
Submerged in a barren sea off the coast of a frigid, fortified enemy stronghold, the ping ping ping of an oncoming destroyer alerts your naval crew of the imminent doom you and your shipmates will face if you can’t get a visual. In that steamy, cacophonous tube of steel and explosives, your one chance at…
We’ve said it before, and again and again, but I’ll say it one more time to get the point across: Social media isn’t going anywhere. It may have started out as a way to share cat videos and keep up to date on your kids’ whereabouts (and for many, it still has this purpose), but…
It’s really no surprise that the presidential debates always garner high ratings and produce a hotbed of headlines up until election time. Of course, with all eyes on the nation’s frontrunners for the race to the White House, people tend to have opinions; however, we recommend that professionals refrain from expressing such opinions on their social…