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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Search Engine Optimization and Marketing

  1. Social Media Marketing Drives Search Engine Marketing

    Every two years, Moz (formerly SEOMoz.org) surveys a group of SEO experts and asks them to give their opinions on what factors they believe will be most important in driving search engine rankings.  Since Google and other search engines do not make the mechanics of their algorithms publicly available, surveys like this are important to try…

  2. What Should I Write About on My Company Blog?

    When it comes to your company blog, a little thought goes a long way.  Most marketers agree that effective content marketing is an increasingly important part of reaching new customers.  Consumers are continuing to shun ads in favor of objective, educational content.  Companies that are trying to grow are seeking to tap into this trend…

  3. Want to Rank Highly on Google? Think Responsive Web Design.

    As more and more websites and web pages are launched and refreshed, Google continues to index and rank them according to the rules of the company’s ever-evolving algorithm.  When new technologies or user challenges emerge, Google sometimes gives marketers some guidance on how to increase search visibility. The explosion in mobile web browsing has presented…

  4. Social Media Infographic

    Meet Jane.  She’s a prototypical customer and marketers trying to reach her need to be smarter than ever.  Our social media infographic shows just how you can be at the right place at the right time:  when Jane is ready to make a buying decision.

  5. Web Design Presentation to Orlando / Florida Cleantech Accelerator Network

    WebSolvers had the honor of delivering a Webinar to the entrepreneurs at the Florida Cleantech Accelerator Network (FL-CAN).  FL-CAN is affiliated with the University of Central Florida (Orlando, FL) and is funded by the Economic Development Administration and the US Department of Energy.  The topic of the presentation was Website Strategies and covered topics like…

  6. Content Marketing: What It Is and Why It Is Important to Web Design

    Content marketing is not a new idea.  Providing straight-forward, educational information on a product or service is as old of a tactic as the seminar or white paper.  Simply defined, content marketing is the creation and distribution of content (a blog post, an article, illustration, photograph, etc.) that informs and influences but does not advertise…

  7. What is Content Marketing?

    Content marketing is a quickly-emerging area of practice for marketers.  It is emerging rapidly and will continue to be more and more important as time goes on.  But before defining exactly what content marketing is, it is important to acknowledge the shifts in the landscape of consumer behavior: Consumers are no longer using the Yellow…

  8. WebSolvers Launches Portal for Global Golf Post

    Global Golf Post, the first designed for digital weekly golf news publication in the world, is delivered as a weekly digital edition using the well-regarded Texterity platform.  Global Golf Post (GGP) wanted to extend the publication’s content into a search-engine friendly platform with the hope of exposing the content to organic Web search traffic.  Working…

  9. Measuring Web Site Performance: A 3-Step Approach

    Steven Covey is famous for, among other things, encouraging us to “begin with the end in mind.”  The concept, naturally, is to think about what you hope to accomplish from an undertaking before diving in.  Deciding what you want out of a business plan, exercise program, or even a business trip helps to elevate focus…

  10. Developing a Content Calendar for your Web Site

    If you really are interested in mastering the challenge of creating effective Web site content, one simple way to start is to develop a Web site content calendar or messaging schedule.  Magazines and newspapers have used editorial calendars for years to notify writers and advertisers what types of content would appear throughout a certain editorial…