Search Engine Optimization

  1. Google’s Knowledge Graph: How to Get Your Business to Appear in Google’s Sidebar

    What is a Knowledge Graph? As visibility on Google becomes more important, we are often asked how to get business information in the mystical sidebar that appears on Google’s search results. This is called Google’s Knowledge Graph, and it is an aggregate of numerous data points that are created to show users a snapshot of…

  2. Should I Start a Google AdWords Campaign? What You Need to Know Before You Start Your Campaign

    Appearing in the number one spot on Google by simply shelling out some cash may sound like a no-brainer, but there are a few items to consider before you start re-allocating your marketing dollars. Just like any campaign, Google AdWords requires (you guessed it) strategy–and lots of it. Should I Start a Google AdWords Campaign?…

  3. Why Search Visibility is the New SEO: Factors That Will Make Your Content Rank Higher in 2016

    Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…

  4. Beauty AND Brains: 5 Things to Consider Before a Website Redesign

    There’s no question that everyone loves a beautiful website. Design matters, and your website design should reflect your brand and capture your target audience. While falling in lust with a pretty site is easy to do, we consider ourselves the serious-relationship-type. A beautiful website that lacks the right content, user-experience or call-to-action is essentially beauty…