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Public Relations

  1. 4 Steps to Planning A Successful Influencer Event for Your Brand

    Influencer marketing is fast becoming a “must do” for all consumer-based companies. Whether a local coffee shop, a national toy company, or a global automaker, marketing departments are spending more and more money on influencers—and for good reason. 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not…

  2. How to Help Your Brand with Podcasts

    One of the biggest goals (but often one of the largest challenges) of any company is getting in front of the right demographic. Podcasts are a powerful tool that can help your brand tell its story to a specific audience. And as they’ve become bigger and bigger stages for brands to tell their stories, we…

  3. Getting It Right, and Sometimes Wrong: Four PR Lessons Every Company Can Learn from Amazon’s HQ2 Search

    “The best laid plans of mice and men, often go awry.” That quote by Robert Burns can have particular meaning in today’s public relations culture, where so many things are uncontrollable. Even the biggest PR machines can’t always predict people’s reactions — but they should be able to adjust to the changing conditions. Whether you’re…

  4. #Sponsored: Is Influencer Marketing Worth Your Brand’s Investment? 

    It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may…

  5. Media Relations Missteps: 4 Ways You’re Sabotaging Your Relationships with Reporters

        As a PR professional, perhaps the most important lesson of your career is: relationships are key when working with the media. While this may appear to be a simple and to-the-point concept, PR pros and clients alike sabotage relationships with reporters all the time–usually without even realizing it. To help professionals identify toxic…

  6. What is a Media Kit and Why Does It Matter?

    The most important thing you need to know about effective public relations is that its purpose is to build a mutually beneficial relationship between an organization and their publics. Textbook definitions aside, it always helps when the public is accurately informed. While there are multiple ways to do this, one surefire method to help control…

  7. How Do I Build a Strong Media List? Unusual Places to Find Your Best Contacts

    In the PR world, we’re constantly pushed to think outside of the box. We’re asked to tie local pieces to popular interest trends and bring seemingly insignificant things together to create a story. PR practitioners are storytellers. Writing the pitch, however, is only half the battle. What good is the perfect pitch if there’s no…

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