Public Relations

  1. Media Relations Missteps: 4 Ways You’re Sabotaging Your Relationships with Reporters

      As a PR professional, perhaps the most important lesson of your career is: relationships are key when working with the media. While this may appear to be a simple and to-the-point concept, PR pros and clients alike sabotage relationships with reporters all the time–usually without even realizing it. To help professionals identify toxic behavior…

  2. What is a Media Kit and Why Does It Matter?

    The most important thing you need to know about effective public relations is that its purpose is to build a mutually beneficial relationship between an organization and their publics. Textbook definitions aside, it always helps when the public is accurately informed. While there are multiple ways to do this, one surefire method to help control…

  3. How Do I Build a Strong Media List? Unusual Places to Find Your Best Contacts

    In the PR world, we’re constantly pushed to think outside of the box. We’re asked to tie local pieces to popular interest trends and bring seemingly insignificant things together to create a story. PR practitioners are storytellers. Writing the pitch, however, is only half the battle. What good is the perfect pitch if there’s no…

  4. 5 Tips for Navigating Trade Show Press

    Participating in an industry trade show can be an excellent tactic for getting your company, product or service in front of a targeted group of key influencers. While trade show participants most certainly understand the importance of having a presence on the show floor, many feel at a loss when it comes to interacting with…

  5. Six Steps to Successful Crisis Management

    The evolution of social media has changed the pace at which we receive information. Technology research and analysis firm Gigaom noted that Twitter has turned the 24-hour news cycle into a two-hour news cycle that constantly resets itself. It’s no wonder, then, that news organizations are on a steady quest to be “first” … sometimes…

  6. Do I Really Need a Press Release?

    For many companies, “public relations” is synonymous with “press release”. What these companies often fail to realize, however, is that a press release is not a surefire way to garner press for your company; in fact, in some cases, a press release can actually be detrimental to your media relations efforts. This isn’t to say,…

  7. How Do I Get Mentioned in a National Publication?

    As a media relations specialist, one of the most common questions I receive from clients is “how do I get mentioned in a national publication?” While securing national placements may seem like a difficult task, anything is possible with the right approach. From Forbes, to Mashable, to CNN, to the Today Show, all outlets that…

  8. 4 Reasons Your News Isn’t Getting Picked Up

    We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets. If you’re giving it your all and your news still isn’t getting picked up…