Professional Services Marketing

  1. Defining the “Good” in a Good Web Site

    How do you define a good Web site?  You may know it when you see it.  You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about…

  2. Your Web Site’s Greatest Asset: Your Expertise

    Professional services marketers have a particularly unique set of challenges when developing an Internet strategy or constructing a Web site.  Unlike retailers, restaurants, or even home services firms that are focused on volume and transactions, professional services firms have a different focus altogether. The fact of the matter is that most buyers of professional services…

  3. Why Web Site Navigation Should be Boring

    Managing the design of your Web site should be an opportunity for you to be creative.  A Web design project is a blank canvas where expressing creativity, differentiation, and ingenuity is the norm.  Whether it’s imagery, content, or dynamic integration with social networks, emphasis creativity and the notion of being interesting.  One exception to that…

  4. 10 Simple Steps to Link-building Success

    In an earlier post, we simplified the idea of links and described two reasons why links are important.  In the realm of search engine marketing, they’re absolutely essential.  But links are not altogether easy to get–especially the more valuable ones.  So here is a list of steps that you can take to begin moving forward:…

  5. Search Engines: A Framework for Understanding

    Do you struggle with getting your arms around how search engines work?  You’re not alone.  With this diagram and a few pointers, we’re hopeful that you might be in a better position to succeed with search marketing.  Keep in mind that while this is a framework and a methodology for understanding, it is not intended…