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Media Relations

  1. Getting It Right, and Sometimes Wrong: Four PR Lessons Every Company Can Learn from Amazon’s HQ2 Search

    “The best laid plans of mice and men, often go awry.” That quote by Robert Burns can have particular meaning in today’s public relations culture, where so many things are uncontrollable. Even the biggest PR machines can’t always predict people’s reactions — but they should be able to adjust to the changing conditions. Whether you’re…

  2. #Sponsored: Is Influencer Marketing Worth Your Brand’s Investment? 

    It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may…

  3. Media Relations Missteps: 4 Ways You’re Sabotaging Your Relationships with Reporters

        As a PR professional, perhaps the most important lesson of your career is: relationships are key when working with the media. While this may appear to be a simple and to-the-point concept, PR pros and clients alike sabotage relationships with reporters all the time–usually without even realizing it. To help professionals identify toxic…

  4. How to Plan a Blogger Event

    Whether you’re a clothing company looking to spread the word about a new line or a restaurant debuting a seasonal menu item, garnering attention for your brand often involves looking beyond traditional media outlets and reaching out to another group of influencers: bloggers. Unlike traditional media, bloggers have a niche following that is hyper-specific to…

  5. 5 Tips for Navigating Trade Show Press

    Participating in an industry trade show can be an excellent tactic for getting your company, product or service in front of a targeted group of key influencers. While trade show participants most certainly understand the importance of having a presence on the show floor, many feel at a loss when it comes to interacting with…

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