Marketing Strategy

  1. Spinning a Yarn: The Science of Storytelling

    From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…

  2. 20 Marketing Lessons Learned from “The Story of Content: Rise of the New Marketing”

    I’ve long been a fan of the Content Marketing Institute, an organization whose mission is to advance the practice of content marketing. Watching and learning from the Content Marketing Institute was a part of the inspiration that led me to write Found: Connecting with Customers in the Digital Age. The institute just released a very…

  3. Should I Consider Email In My Marketing Plan?

    It’s been over four decades since email was first created. Through the years, it’s evolved into being the King within a marketer’s deck of cards. Before we get into the nitty gritty of why email is so essential to your marketing plan, it’s best to explain how it has impacted us from past to present. Presently,…

  4. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and…