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Marketing Strategy

  1. 4 Steps to Planning A Successful Influencer Event for Your Brand

    Influencer marketing is fast becoming a “must do” for all consumer-based companies. Whether a local coffee shop, a national toy company, or a global automaker, marketing departments are spending more and more money on influencers—and for good reason. 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not…

  2. 8 Powerful Springtime Marketing Tips to Make Your Brand Blossom

      Spring has officially sprung, bringing with it a sense of renewal and rejuvenation. Though traditionally a time we associate with tending the garden as flowers begin to bloom, I see some direct correlations between springtime planting and mastering marketing’s many (sometimes thorny) facets. Inspired by the season, here are eight springtime marketing tips that…

  3. Spinning a Yarn: The Science of Storytelling

    From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…

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