Influencer marketing is fast becoming a “must do” for all consumer-based companies. Whether a local coffee shop, a national toy company, or a global automaker, marketing departments are spending more and more money on influencers—and for good reason. 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not…
As I celebrate 15 years at Findsome & Winmore, I’m humbled by the amazing clients and talented team I work with every day. When I started with the company in November 2004, the digital landscape was vastly different (to put it in perspective, the hottest new cell phone at the time was the Motorola…
In 2019, many of us take for granted the fact that we can watch any TV show, movie or YouTube video, or listen to any audiobook, song or podcast at any time of day, 24/7, 365. You might think that if we had been offered the opportunity for this kind of on-demand entertainment 15 years…
A revolution was brewing. Marketers, much like businesses at the dawn of automation, were forced to sit and ponder the future now that this newfangled “World Wide Web” was poised to change everything. What would be its lasting impact? How would it affect how we market products and services? How would it affect how we…
The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on…
Spring has officially sprung, bringing with it a sense of renewal and rejuvenation. Though traditionally a time we associate with tending the garden as flowers begin to bloom, I see some direct correlations between springtime planting and mastering marketing’s many (sometimes thorny) facets. Inspired by the season, here are eight springtime marketing tips that…
To many in our office, coffee is the great nectar of the gods–a blessing that provides a much-needed jolt of energy to kickstart creativity and productivity at the start of the day. For those diehard coffee drinkers, it may be hard to believe that some people don’t even like coffee, let alone drink the stuff….
The magical silver bullet. Like unicorns and fairy dust, though it may be a pleasant concept to dream of, the legendary silver bullet that can solve all of your marketing strategy woes is just that–a thing of legend. So often, I come across business owners and marketing managers who understand this fact well enough,…
Hurricane Irma is set to come knocking on our front doors in the coming days. Though you may have already prepared your home, you must also make sure your brand is set to weather the oncoming storm. By following these simple tips, your organization can keep team members and clients informed before and after…
From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…