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Marketing Strategy

  1. 8 Powerful Springtime Marketing Tips to Make Your Brand Blossom

      Spring has officially sprung, bringing with it a sense of renewal and rejuvenation. Though traditionally a time we associate with tending the garden as flowers begin to bloom, I see some direct correlations between springtime planting and mastering marketing’s many (sometimes thorny) facets. Inspired by the season, here are eight springtime marketing tips that…

  2. Spinning a Yarn: The Science of Storytelling

    From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…

  3. 20 Marketing Lessons Learned from “The Story of Content: Rise of the New Marketing”

    I’ve long been a fan of the Content Marketing Institute, an organization whose mission is to advance the practice of content marketing. Watching and learning from the Content Marketing Institute was a part of the inspiration that led me to write Found: Connecting with Customers in the Digital Age. The institute just released a very…