The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on…
To many in our office, coffee is the great nectar of the gods–a blessing that provides a much-needed jolt of energy to kickstart creativity and productivity at the start of the day. For those diehard coffee drinkers, it may be hard to believe that some people don’t even like coffee, let alone drink the stuff….
The magical silver bullet. Like unicorns and fairy dust, though it may be a pleasant concept to dream of, the legendary silver bullet that can solve all of your marketing strategy woes is just that–a thing of legend. So often, I come across business owners and marketing managers who understand this fact well enough,…
We’ve all been there. You go to check your email and BAM, that eyesore of an email newsletter comes through and you immediately want to unsubscribe from ever receiving it again. No one likes to read a lousy, long email, so how can you prevent yours from being categorized as one? We’ll walk…
Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t…
Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that…
For some, the fall season means changing leaves, a cool kiss of autumn air and a warm #PSL by your side. However, for others (like me), it signifies the time to agonize over fierce rivalries, colorful face paint and tasty tailgating. There is nothing quite like football, is there? Regardless of whether or not you…
Google Analytics is an incredibly valuable tool that is also incredibly intimidating to many of our clients. If you log into your account and immediately become overwhelmed with the array of data, what it all means and what you need to know, then this blog post is for you. Of course, the data that matters…
The City Orlando is a city that craves a definable identity. Much like the sprawling landscape of Los Angeles, “Orlando” is often more of a broad term used for a large swath of Central Florida, arms reaching from Downtown to Winter Park, Oviedo to Sanford. Unlike L.A., however, we lack a definable “it” thing; call…
“That sounds sexy.” “I want to be part of whatever that is.” “What the heck is that?” “No, that’s too out of the box.” No, these questions aren’t directed at yours truly. They are often associated with agile marketing and this term has the marketing world abuzz. To break it down, agile marketing is a…