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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Marketing

  1. How to stick to helpful messaging in a time of crisis

    In times of crisis, it’s sometimes too easy for companies to be opportunistic – taking advantage of a negative situation for their own gain. Most consumers can see right through this, but it doesn’t stop many from taking advantage of stakeholders during times of vulnerability.   The current COVID-19 crisis has forced companies around the world…

  2. Balancing Work and Life

    Don’t feel pressured to have the perfect work-life balance (there’s no such thing). Trying to create it will only cause more stress. Not every day of work will be incredibly productive, and not every night at home will be full of Zen. Adjusting what you can and being mindful to take care of yourself will make a world of…

  3. Cause Marketing and Breaking Through to Young Consumers

    The weight of the current social climate is creating a significant impression on the consumer behavior of young consumers, particularly Generation Z. Gen Z members, which is roughly defined as people born between 1995 and 2010, have adopted a consumer behavior that is based in uniqueness, access, and ethical concern.   Body positivity, environmental protection, racial injustice, gender inequality, animal welfare and dozens…

  4. The Ultimate Collection of Diverse Stock Image Sites

    Let’s Talk Diversity & Inclusion   Not every consumer is a cheerful woman with a coffee cup.  Not every consumer is a bearded middle-aged man in a button–up.  Not every consumer is an Instagram-ready millennial.  Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model…

  5. How Clear Marketing Helped the Nintendo Switch Avoid a Game Over

    Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t…

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