As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth…
There are many things we can learn from Rolex- from how to maintain a luxury brand to how to keep that brand relevant throughout the years. What’s interesting now is that the brand that once used to balk at the idea of having a Facebook page and other social sites is now the one to…
Before we get into the heart of this blog post, take a look at the title of the post: How Do I Build Search Traffic to my Website? If you’ve come to this post by way of Google, chances are you typed this type of question into the search box. As I answer that question…
Building search engine and blog traffic through content marketing and search engine optimization take time. I have yet to meet a client that does not want steadily increasing traffic from organic SEO efforts. It’s a natural desire because companies would rather acquire web visitors this way instead of paying for PPC ads on Google. But…
Content marketing is an ever-evolving marketing practice area. Although the idea of content marketing has been around for decades, the explosiveness of digital marketing has taken it to a whole new level. The content marketing infographic below paints a present-day story of how producing content can help your brand find and win customers.
Every two years, Moz (formerly SEOMoz.org) surveys a group of SEO experts and asks them to give their opinions on what factors they believe will be most important in driving search engine rankings. Since Google and other search engines do not make the mechanics of their algorithms publicly available, surveys like this are important to try…
Most of the marketing buzz these days is around social media marketing, but we still think that email marketing is a very important part of the digital marketing mix. Email is still a major communication vehicle for most and many expect it to be critical for years to come. Some even still characterize email as…
When it comes to your company blog, a little thought goes a long way. Most marketers agree that effective content marketing is an increasingly important part of reaching new customers. Consumers are continuing to shun ads in favor of objective, educational content. Companies that are trying to grow are seeking to tap into this trend…
Meet Jane. She’s a prototypical customer and marketers trying to reach her need to be smarter than ever. Our social media infographic shows just how you can be at the right place at the right time: when Jane is ready to make a buying decision.
The Calgary Zoo realized that a typical annual report can be boring, and really, what’s boring about going to the zoo? So instead of a binder full of graphs and charts or a PDF, The Calgary Zoo created a shareable annual report using social media. They published 55 square snapshots — each accompanied by a…