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Email Marketing

  1. How Do I Build An Email Database?

    Email: One of the most efficient ways to get your audience’s attention right at their fingertips. Before creating your hot masterpiece of a newsletter, the first step is to know the loyal audience that will be receiving your important news.  Please note that I used the term “LOYAL.”  This means, it’s your job to curate an audience that…

  2. How To Write A Good Email Subject Line

    Editors Note April 19th, 2016: Taking a look back at this blog, the reasoning and algorithm suggested below still pertains to current best practices in subject line strategy.  Creating an engaging subject line is one of the only ways you can truly get your audience to open the email you designed, wrote and worked so…

  3. Should I Consider Email In My Marketing Plan?

    It’s been over four decades since email was first created. Through the years, it’s evolved into being the King within a marketer’s deck of cards. Before we get into the nitty gritty of why email is so essential to your marketing plan, it’s best to explain how it has impacted us from past to present. Presently,…

  4. Holiday Email Marketing Know How

    ‘Tis a sad day to admit when it’s no longer PSL season (Pumpkin Spice Latte) at Starbucks. Fear not though, as your business approaches the holidays. Instead, prepare your taste buds for a Peppermint Mocha (extra peppermint to feel uber wintery) and take advantage of this occasion, email marketing style. First step: GET YOUR DUCKS…

  5. The Most Important Social Network of All

    Pull up any marketing article these days and Facebook, Twitter, Instagram and LinkedIn get more accolades than you can shake a stick at.  And understandably so.  After all, the growth of these social networks in terms of users, revenue and valuation has been astronomical.  The numbers are staggering. But a renowned business expert that I…

  6. Email Marketing: Building Your List On The Go

    Most of the marketing buzz these days is around social media marketing, but we still think that email marketing is a very important part of the digital marketing mix.  Email is still a major communication vehicle for most and many expect it to be critical for years to come.  Some even still characterize email as…