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Our monthly e-newsletter, HOT AIR, is chock full of advice on how to FIND and WIN more customers.

Digital Marketing

  1. Dr. Seuss, Arby’s Tweets and Bernie Sanders’ Mittens: How to Capitalize on Trends to Maximize Your Content Marketing Reach

    It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company…

  2. The Ultimate Collection of Diverse Stock Image Sites

    Let’s Talk Diversity & Inclusion   Not every consumer is a cheerful woman with a coffee cup.  Not every consumer is a bearded middle-aged man in a button–up.  Not every consumer is an Instagram-ready millennial.  Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model…

  3. Picture This: The Big Benefits of Original Imagery and Design Over Stock Photos

    It may seem unnecessary—maybe even wasteful—but budgeting for custom photography and design is money well spent for your content and brand. It creates a level of credibility and authenticity with your audience. Simply stated, it’s been proven that people respond better to original images. Don’t get me wrong, though. Stock photos are very purposeful if…

  4. Top 3 Website Trends to Watch For in 2019

    There’s no mistaking that we’re facing a period of transition in all things digital. Artificial intelligence, visual search, and practically anything with the word “smart” in front of it is getting all of the attention right now, and rightfully so–it’s exciting. In fact, just the other day, I kept saying “Alexa” when I meant to…

  5. How to Go Viral: The Science and Social Media Behind Creating Online Epidemics

      It hits you when you least expect it. There you were, picking up your annual report from the printer when you notice a few of your coworkers crowded around Bob-from-accounting’s smartphone. Intrigued, you peer over their shoulders. “What are you all watching?” “Wait, you haven’t seen this yet?”, a coworker jeeringly asks, “It’s SodaStream’s…

  6. How to Monitor Your Business’s Online Reviews

    Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business…

  7. Does Your Business Belong on Wikipedia?

    You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…

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