In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence them to buy your product or service. As a result, content marketing (such as blogs, social media and videos) has become a…
It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company…
Let’s Talk Diversity & Inclusion Not every consumer is a cheerful woman with a coffee cup. Not every consumer is a bearded middle-aged man in a button–up. Not every consumer is an Instagram-ready millennial. Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model…
It may seem unnecessary—maybe even wasteful—but budgeting for custom photography and design is money well spent for your content and brand. It creates a level of credibility and authenticity with your audience. Simply stated, it’s been proven that people respond better to original images. Don’t get me wrong, though. Stock photos are very purposeful if…
In this day and age, you’ll be hard pressed to find a brand that doesn’t have a presence on social media. If you’re a brand that’s just starting out or a veteran in your marketplace looking to expand into a new platform, you may be asking yourself: Which channels should I be focusing on? Ask…
There’s no mistaking that we’re facing a period of transition in all things digital. Artificial intelligence, visual search, and practically anything with the word “smart” in front of it is getting all of the attention right now, and rightfully so–it’s exciting. In fact, just the other day, I kept saying “Alexa” when I meant to…
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140…
It hits you when you least expect it. There you were, picking up your annual report from the printer when you notice a few of your coworkers crowded around Bob-from-accounting’s smartphone. Intrigued, you peer over their shoulders. “What are you all watching?” “Wait, you haven’t seen this yet?”, a coworker jeeringly asks, “It’s SodaStream’s…
Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen. Fortunately, many considerations taken when writing even the most trivial of texts can directly help…
Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business…