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Digital Marketing

  1. Picture This: The Big Benefits of Original Imagery and Design Over Stock Photos

    It may seem unnecessary—maybe even wasteful—but budgeting for custom photography and design is money well spent for your content and brand. It creates a level of credibility and authenticity with your audience. Simply stated, it’s been proven that people respond better to original images. Don’t get me wrong, though. Stock photos are very purposeful if…

  2. Top 3 Website Trends to Watch For in 2019

    There’s no mistaking that we’re facing a period of transition in all things digital. Artificial intelligence, visual search, and practically anything with the word “smart” in front of it is getting all of the attention right now, and rightfully so–it’s exciting. In fact, just the other day, I kept saying “Alexis” when I meant to…

  3. How to Go Viral: The Science and Social Media Behind Creating Online Epidemics

      It hits you when you least expect it. There you were, picking up your annual report from the printer when you notice a few of your coworkers crowded around Bob-from-accounting’s smartphone. Intrigued, you peer over their shoulders. “What are you all watching?” “Wait, you haven’t seen this yet?”, a coworker jeeringly asks, “It’s SodaStream’s…

  4. How to Monitor Your Business’s Online Reviews

    Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business…

  5. Does Your Business Belong on Wikipedia?

    You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…

  6. Mind Your Business: The Intricacies of Writing and Marketing for Financial Services

    Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that…

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