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  1. What Makes A Great Logo?

    Apple. McDonald’s. Mercedes. Nike. Coca Cola.   Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them…

  2. Picture This: The Big Benefits of Original Imagery and Design Over Stock Photos

    It may seem unnecessary—maybe even wasteful—but budgeting for custom photography and design is money well spent for your content and brand. It creates a level of credibility and authenticity with your audience. Simply stated, it’s been proven that people respond better to original images. Don’t get me wrong, though. Stock photos are very purposeful if…

  3. Sparking Creativity: An Art Director’s Take on How to Overcome Creative Block

    Creativity can take many forms. Writers, artists, graphic designers, stylists, decorators, filmmakers, directors, composers, photographers, and so many others all fall into the category of “creatives.” We are the doers, the designers, and the makers. It is in our DNA to create, and many of us can hardly remember a time when we weren’t being…

  4. LinkedIn Image Dimensions Update

    Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately,…

  5. Design Trends to Leave and Embrace in 2017

    From your favorite small-time, local podcast to the mocha-peddling monolith you frequent for non-fat cinnaspice lattes, every brand relies on design. Regardless of size, industry or language, the visual medium never loses its importance, and it’s something that we, as creatives, pay special attention to at every opportunity. Yes, we’re the annoying people who overanalyze…

  6. The New Instagram Logo: Good, Bad or Meh?

    Change is hard and the internet can be, well, let’s call it, “judgmental.” From the knee-jerk hatred for any and all of Facebook’s usability updates to Instagram’s recent algorithm change, there seems to be an immediate and impassioned push to slam even the proposition of change in the social media apps we use every day….

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