Consumer Behavior

  1. Apple Commercial: The Relatable Approach

    Perhaps you’re a skeptic of the latest Apple commercial, and with as much attention as Apple has received, you’re not alone if you’re second-guessing their motives. The hit commercial has been viewed more than any other video posted on Apple’s YouTube account. In fact, it has more than doubled their second highest video, one that…

  2. Investing Ideas: Starbucks Customer Feedback Goes Social

    I recently received an email from Starbucks about their five-year-old website: My Starbucks Idea. If you’ve never been to the My Starbucks Idea customer feedback website, it’s a portal where Starbucks steals all of your awesome ideas! Just kidding! (But only a little.) Good old fashioned suggestion boxes have been around for years, but My…

  3. Your Web Design Has 10 Seconds to Capture a User

    High speed and zero cost have become the price of admission for those wanting to capture the consumer’s attention through web design.  And our attention is divided enough as we know from those of us who insist on walking, driving, and sleeping while texting.  If you look around at other drivers on the road, for…

  4. Web Design Questions to Contemplate

    A client of ours recently asked us what questions they should contemplate internally when planning for a new company Web presence.  As a group, they plan on thinking through a strategy before embarking on the Web design project itself.  Wanting to be particularly practical, the client wanted discussion questions that would look at their own…

  5. Zombies Don’t Carry Credit Cards

    If you asked most marketers, the goal of digital marketing is conversion.  For the sake of this post, let’s define a conversion as a purchase of an online product.  The word ‘conversion’ is used because the goal is to convert a web visitor to a buyer.  The more conversions, the more revenue.  The more revenue, the…

  6. What is Content Marketing?

    Content marketing is a quickly-emerging area of practice for marketers.  It is emerging rapidly and will continue to be more and more important as time goes on.  But before defining exactly what content marketing is, it is important to acknowledge the shifts in the landscape of consumer behavior: Consumers are no longer using the Yellow…

  7. Three Steps Toward a Mobile Web Site

    In our recent post, Going Mobile: What it Means for Your Web Site, we discussed the reasons for needing a mobile Web site. If you’re thinking about mobilizing your Web site, you may wonder what goes into making its content readily available on mobile devices.  In all likelihood, the user experience that someone has sitting in…

  8. Social Media: A Waste of Your Organization’s Time?

    The rise of MySpace, Facebook, Twitter and others is not foreign to most.  Unless you’ve been asleep for the past few years, you know that social networks exist and that people use them.  Heavily.  It hasn’t taken long for public relations professionals to put their arms around the medium (playing both offense and defense) and…