Hi. My name is Adam and I am about to write yet another Pokémon Go article. Yes, I know, the internet (and very possibly your office, neighborhood or campus) has been filled with nothing but talk of Pikachu and friends for the past few days, but there are some important nuggets of information you may…
Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…
As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth…
Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for…
We’ve said it before, and again and again, but I’ll say it one more time to get the point across: Social media isn’t going anywhere. It may have started out as a way to share cat videos and keep up to date on your kids’ whereabouts (and for many, it still has this purpose), but…
Summer isn’t only associated with fun in the sun, cold frosty drinks and treats, and vacations. Unfortunately, it’s also associated with what marketers like to affectionately call the “summer slump.” Just because things tend to slow down during this hot time (no pun intended) it doesn’t mean your marketing needs to. Drink some iced coffee,…
It’s 2pm and I’ve been waiting eagerly in this L shaped line out the door at Chipotle. I stare ravenously at my soon-to-be burrito bowl as the woman behind the counter finishes layering the corn salsa on my glorious veggie mountain. She starts to reach for the guacamole spoon and before she can even ask, I blurt…
You’ve heard all about why your business needs to be on social media. In the grand scheme of things, it’s still the new kid on the block in the neighborhood of marketing. But just because so much attention has been focused on the shiny and new does not mean that you should lose sight of…
Contagious: Why Things Catch On As a digital marketing manager specializing in social media, I’m like a proud parent with the “My Child is on the Honor Roll” bumper sticker: I love social media and it’s easy to idolize. But a book I read recently gave a practical reminder that social media is a supportive…
As a digital marketing professional, social media is a big part of my life, whether I like it or not. And it is because of this importance to my business, that I am pretty in-the-know about what my kids are doing when they bury their faces in their phones. Look, my kids are 16 and…