Consumer Behavior

  1. Why Search Visibility is the New SEO: Factors That Will Make Your Content Rank Higher in 2016

    Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is still very misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are a number of tactics we can…

  2. 4 Summer Marketing Tips to Avoid the Dreaded “Slump”

    Summer isn’t only associated with fun in the sun, cold frosty drinks and treats, and vacations. Unfortunately, it’s also associated with what marketers like to affectionately call the “summer slump.” Just because things tend to slow down during this hot time (no pun intended) it doesn’t mean your marketing needs to.  Drink some iced coffee,…

  3. Why Do Options Attract Clients?

    It’s 2pm and I’ve been waiting eagerly in this L shaped line out the door at Chipotle. I stare ravenously at my soon-to-be burrito bowl as the woman behind the counter finishes layering the corn salsa on my glorious veggie mountain. She starts to reach for the guacamole spoon and before she can even ask, I blurt…