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Business Strategy

  1. What is Organizational Culture?

    Culture is a word that is thrown around quite a bit in today’s business climate as leaders think about building and growing strong organizations.  In a constantly changing and evolving global marketplace, I believe that the culture of a company is of critical importance in terms of building and developing the organization itself. That said,…

  2. Why Do Options Attract Clients?

    It’s 2pm and I’ve been waiting eagerly in this L shaped line out the door at Chipotle. I stare ravenously at my soon-to-be burrito bowl as the woman behind the counter finishes layering the corn salsa on my glorious veggie mountain. She starts to reach for the guacamole spoon and before she can even ask, I blurt…

  3. 20 Lessons I Learned in 20 Years of Business

    Things I Know Now But Wish I Knew Then… In 1995 at the age of 19, I saw a demonstration of the Internet. A Rollins College student at the time, I watched a professor send an e-mail message (think green screen) to his colleague at Harvard and get an immediate response. How did something travel…

  4. 3 Digital Marketing Tips from YouTube’s Biggest Stars

    Ah, YouTube — that venerable bastion of cat videos and fail compilations. A place where you can learn how to play Oasis’ hit song “Wonderwall” (on ukulele, no less!) and watch Neil DeGrasse Tyson discuss supermassive black holes. Readers, we are truly living in the future. Come to think of it, the fact that you are even reading…

  5. What Is The Value Of A Website?

    “I want a new website, and I want it cheap.” Trust me, many people do.  Plus who doesn’t like a bargain deal?  But, maybe there’s a reason why cheap isn’t always better. Maybe you’re a new company, or perhaps an existing company — but you’ve realized you need a new website.  When thinking of the cost and…