Business Blogging

  1. How To Write A Good Email Subject Line

    Editors Note April 19th, 2016: Taking a look back at this blog, the reasoning and algorithm suggested below still pertains to current best practices in subject line strategy.  Creating an engaging subject line is one of the only ways you can truly get your audience to open the email you designed, wrote and worked so…

  2. Show AND Tell: Why Visuals are Key to Finding & Winning Audiences

    If you’ve been reading this blog for any length of time, you know why content marketing is vital for your business. If not, welcome to our snazzy blog! You’ll find everything from posts on digital marketing and business strategy to even such fascinating topics like “Pink Monkey Butt.” Trust me, it’s a worthwhile post, so…

  3. What Should I Write About on My Blog?

    A common question that clients and friends ask me has to do with what to write about on their company blogs.  Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…

  4. How Do I Build Search Traffic to my Website?

    Before we get into the heart of this blog post, take a look at the title of the post:  How Do I Build Search Traffic to my Website?  If you’ve come to this post by way of Google, chances are you typed this type of question into the search box.  As I answer that question…

  5. “Medium” is Large On Content

    Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…

  6. Company Blogs: Why Yours Should Have One

    “Why?” “What’s the point?” and “How?” These are the first three questions we hear when recommending that a company start a blog. The truth is, blogs are misunderstood. Blogging is not only meant for the foodie, fashionista or world-traveler. B2B firms, companies in specialized industries, and small businesses are all seeing more success than ever…

  7. Building Search Engine and Blog Traffic Takes Time

    Building search engine and blog traffic through content marketing and search engine optimization take time.  I have yet to meet a client that does not want steadily increasing traffic from organic SEO efforts.  It’s a natural desire because companies would rather acquire web visitors this way instead of paying for PPC ads on Google. But…