Chances are you’ve heard the term “content is king,” famously coined by Microsoft founder Bill Gates. As it turns out, a lot of people in the marketing world seem to agree with him. 90% of organizations utilize content marketing, and for good reason considering 90% of consumers find custom content useful and 82% of consumers…
Something of a digital scrapbook, Pinterest is home to inspiration for everything imaginable. Pinners (Pinterest users) range from dedicated do-it-yourselfers to users passing through searching for a visual for a one-time project. Of its most influential users are influencers and businesses providing much needed inspo for countless projects. Whether expressed through a campaign via Promoted Pins or Pins posted to a company-run Pinterest account, the proof lies in the numbers. With 74% of Pinners using it to decide what to buy, presence on Pinterest has an impact unlike any other social media site. As we explore how companies…
You see that overly serious woman at the typewriter down there? Yes, her, in what appears to be a hazy nook, probably situated between a quaint haberdashery and a sleepy pub, tucked somewhere abouts London or Cork. This, my friends, is what many people fantasize as a writer’s life. It is also patently false (unless you’re…
It is hard not to notice the phenomenal growth of CrossFit, the international fitness movement that has taken the world by storm as of late. If you’re not familiar, CrossFit is a global network of independent gyms (called affiliates) that focuses on group exercise. You’ve likely seen these gyms (referred to as boxes because of…
So you’ve heard that content is king and you should be blogging? You’ve got an idea of what you should blog about, but you’re not quite sure how to go about it. When content is being created, you want to make sure that you are getting the most out of it, just like anything you…
Editors Note April 19th, 2016: Taking a look back at this blog, the reasoning and algorithm suggested below still pertains to current best practices in subject line strategy. Creating an engaging subject line is one of the only ways you can truly get your audience to open the email you designed, wrote and worked so…
If you’ve been reading this blog for any length of time, you know why content marketing is vital for your business. If not, welcome to our snazzy blog! You’ll find everything from posts on digital marketing and business strategy to even such fascinating topics like “Pink Monkey Butt.” Trust me, it’s a worthwhile post, so…
A common question that clients and friends ask me has to do with what to write about on their company blogs. Once they become used to the idea that having a business blog is a good idea (just check out some of these blogging statistics if you are skeptical), the next concern has to deal with what…
Before we get into the heart of this blog post, take a look at the title of the post: How Do I Build Search Traffic to my Website? If you’ve come to this post by way of Google, chances are you typed this type of question into the search box. As I answer that question…
Two of the internet’s top ten websites have been created by American serial entrepreneur, Evan Williams: Blogger and Twitter. In 2012, he and Twitter co-founder Biz Stone unveiled medium.com, the word-centric website for clever content over 140 characters. Medium’s goal is to provide a platform for writers, meaningful content to “readers” and the ability to…