San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — a mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor,…
When Simplicity Isn’t So Simple It can be tempting, but don’t be deceived by the simplicity of many well-known brands. There is an art form and process behind branding, and without these processes it can become dangerously easy for a company to be misrepresented. The power of branding should never be undervalued or underrated. Effective…
You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…
Rebrands can be an exciting, scary and often times necessary “evil”. It can shake up what you thought was the core of your brand and force you to reevaluate everything from who you were, who you currently are and who you want to be. When a rebrand occurs, sometimes you won’t be ready for it….
Nearly every day a new app, social network, or technology appears promising to make your job easier and kick your next campaign in to high gear. Thanks to the real-time component of social media, marketers can invest a lot of time and energy in the things that will impress and connect with customers online. The function…
“Why don’t we just call it ‘Pink Monkey Butt’?” I am not at liberty to reveal if this was actually said in a confidential branding meeting with a client, but let’s just say that when it comes to naming your company, things can get a little…um…bananas. Recently at Findsome & Winmore, my fellow principals and…
Findsome & Winmore firmly believes in the power of video as a component of a company’s digital marketing strategy and success. In fact, we practice what we preach and continue to see tremendous success with current customers and prospects. We recently rebranded our agency, Findsome & Winmore (formerly Websolvers). There were a number of strategic…
The Calgary Zoo realized that a typical annual report can be boring, and really, what’s boring about going to the zoo? So instead of a binder full of graphs and charts or a PDF, The Calgary Zoo created a shareable annual report using social media. They published 55 square snapshots — each accompanied by a…
Your reflection, of course. That image looking back at you is what other people see more often than you do. (At least I hope you aren’t looking in the mirror that much.) The impression you make is displayed through your appearance, smile, attitude, gait, language, etc. and when you look in the mirror, typically you…
It’s a scary thought, but 2011 is approximately 90 days away. So, before you get entirely swept up by trick-or-treaters, pilgrims, and Santa, here are some things to thing about to be sure you hit the ground running in 2011: If your Web site’s design is outdated or stale, consider refreshing your layout or updating…