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Branding & Brand Identity Design

  1. Grassroots Marketing Done Geeky: What Brands Can Learn from Comic Con

    San Diego; “America’s Finest City” and California’s second largest city on the picturesque Pacific Coast. However, for just a few days every year, this city hosts Comic Con — a mecca for superheroes, movie stars and more than 130,000 deeply dedicated fans and press outlets. In fact, dedication doesn’t quite capture the level of fervor,…

  2. The Power of Your Brand!

    When Simplicity Isn’t So Simple It can be tempting, but don’t be deceived by the simplicity of many well-known brands. There is an art form and process behind branding, and without these processes it can become dangerously easy for a company to be misrepresented. The power of branding should never be undervalued or underrated. Effective…

  3. Conquer LinkedIn In Just 10 Minutes A Day

    You’re a businessperson. Your phone probably rings 10 times before 9:30 AM, and you can’t even bear to look at your e-mail lest another crisis arrive signed with a frantic, “Best.” I understand — you’ve got a full to-do list. The last thing you need to do is get involved with social media, even though…

  4. Is Your Web Site Ready for 2011?

    It’s a scary thought, but 2011 is approximately 90 days away.  So, before you get entirely swept up by trick-or-treaters, pilgrims, and Santa, here are some things to thing about to be sure you hit the ground running in 2011: If your Web site’s design is outdated or stale, consider refreshing your layout or updating…