Apple. McDonald’s. Mercedes. Nike. Coca Cola. Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them…
The creation of a coherent brand strategy can be a long and winding journey. The process involves making decisions on the tangible aspects of your brand (logo, color palette, typography, tone, messaging, etc.), but it also includes considering the intangibles (perceptions and emotions) associated with your brand. This process takes a great deal of…
Children’s Home Society of Florida (CHS) has had a singular mission for over 115 years: to help kids in need. And they have done just that, from helping to usher in child labor laws and rallying for the creation of the agency that would become the Department of Children and Families, to their current…
Hi. My name is Adam and I am about to write yet another Pokémon Go article. Yes, I know, the internet (and very possibly your office, neighborhood or campus) has been filled with nothing but talk of Pikachu and friends for the past few days, but there are some important nuggets of information you may…
The City Orlando is a city that craves a definable identity. Much like the sprawling landscape of Los Angeles, “Orlando” is often more of a broad term used for a large swath of Central Florida, arms reaching from Downtown to Winter Park, Oviedo to Sanford. Unlike L.A., however, we lack a definable “it” thing; call…
As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth…
Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for…
ORLANDO, Fla. (Oct. 22, 2015) – Findsome & Winmore, the classic digital marketing agency that helps clients find and win new customers, continues to enjoy steady growth in 2015 with the addition of seven clients in the third quarter of the year. The company also announced plans to add several new positions in both the…
Happy National Punctuation Day, grammar nerds! As a self-proclaimed grammar geek myself, I hold today in high regard. Grammar’s not easy; the English language is filled with strange rules, weird symbols, and a vast array of vernacular that is slowly creeping its way into everyday, accepted use. National Punctuation Day may be about celebrating the…
We’ve said it before, and again and again, but I’ll say it one more time to get the point across: Social media isn’t going anywhere. It may have started out as a way to share cat videos and keep up to date on your kids’ whereabouts (and for many, it still has this purpose), but…