Advertising

  1. Mind Your Business: The Intricacies of Writing and Marketing for Financial Services

    Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that…

  2. Dodge Durango Pitched by Ron Burgundy: It’s Kind of a Big Deal

    Ron Burgundy is undoubtedly Will Ferrell’s most defining character, but let’s be honest. He’s the last spokesperson anyone expected Dodge to tap for launch of the 2014 Durango SUV. Yet, Dodge’s leap-of-faith campaign to cross promote the 2014 Durango and “Anchorman 2: The Legend Continues” has clearly succeeded. The measurable results of the multi-platform broadcast,…

  3. Mobile Advertising: Is it Right for Your Business?

    Have you noticed how display advertisements are appearing on your mobile phone throughout the day? We see mobile ads in mobile apps, web browsers, and on social networking sites. Have you ever clicked on one or wondered about the ROI of mobile advertising? New research is helping us answer these questions. A recent piece in…

  4. Instagram Advertising ROI by the Numbers

    Instagram advertising is here and showing great potential. The first Instagram ad by fashion brand Michael Kors was spotted in November 2013 sporting a “sponsored” label and created quite the buzz. Instagram revealed last month that it would begin offering sponsored posts and delivered a preview of what it would look like. Instagram has held…