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  1. 2020 Website Trends to Watch

    Recently celebrating the big three-oh, the World Wide Web has aged like fine wine year after year. Has your company’s UX kept up? If you want to turn clicks into buys and searches into revenue (which I’m sure you do), excellent UX is a must. Last, year I covered top web trends for 2019. As we…

  2. The Ultimate Collection of Diverse Stock Image Sites

    Let’s Talk Diversity & Inclusion   Not every consumer is a cheerful woman with a coffee cup.  Not every consumer is a bearded middle-aged man in a button–up.  Not every consumer is an Instagram-ready millennial.  Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model…

  3. Post for the Holidays: How to Celebrate on Social Media

    He’s making his list and checking it twice—has your holiday marketing been naughty or nice? Posting on social media during the holidays (whether it’s a traditional one like Christmas, or a quirky, “trending” holiday like National Cat Day) may seem like a no-brainer, but don’t let your brand fall victim to bad marketing etiquette. Keep…

  4. What Makes A Great Logo?

    Apple. McDonald’s. Mercedes. Nike. Coca Cola.   Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them…

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