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  1. What Makes A Great Logo?

    Apple. McDonald’s. Mercedes. Nike. Coca Cola.   Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them…

  2. #Sponsored: Is Influencer Marketing Worth Your Brand’s Investment? 

    It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may…

  3. The Good News | Feb.-Apr. 2019

    {Agency News with Lift!} Client Corner The International RFQ Submittal Process for The onePULSE Foundation With an international request for qualifications (RFQ), the spotlight is on the future of the National Pulse Memorial & Museum. Our team designed this RFQ digital submittal process (a competition managed by Dovetail Design Strategists) for visionaries and professionals to…

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