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  1. Four Reasons Your Business Needs Original Photography

    Of all the images on your company’s site, how many are original photos? If you’re realizing stock images outnumber originals, you’re missing an opportunity to elevate your brand in more ways than one. With visuals being a constant driving force behind consumer behaviors and purchases, using moments captured from your own lens or with the help of marketing pros is becoming increasingly important.  Leverage Brand Identity  Brand…

  2. Creating the32789: Brand Consistency is Key 

    The Key to a Consistent Brand  Again and again, we hear that “consistency is key.” When developing a brand across multiple channels and touch points, that couldn’t be more true. So as the Findsome & Winmore team was designing, writing and developing all that is the32789, a digital-only, hyperlocal news platform, we knew creating brand consistency that flowed seamlessly between various platforms was essential. the32789 lives on the web, social media, email and has the potential to make its way to more mediums. But no matter where we take our brand, telling…

  3. Eagle Roofing Products’ New Website

    Findsome & Winmore recently completed a redesigned website for Eagle Roofing Products. Boasting a fresh look, the revamped site highlights the company’s robust “Browse Tile” section, giving customers a seamless process for selecting the tiles best for their project. It includes enhanced filters, new product pages, downloadable images, informational videos, engaging blog articles and a section for specifier resources.  The new website also offers a clean design, improved functionality and dynamic new components…

  4. Customer Reviews as a Marketing Tool

    When you’re eyeing a new product or service online or thinking about trying a new restaurant in town, what’s your first step? Likely, your first instinct in the internet era is to scroll through the customer reviews. Online reviews can truly be considered the new, digital word-of-mouth as they offer feedback and experiences from real…

  5. Talking the ‘Tok: Finding Success on TikTok

    Get ready to talk the ‘Tok. TikTok, that is. The video-sharing app has long alluded both millennials and baby boomers, but the platform once dominated by teens has grown into one used by celebrities, influencers, brands and publishers alike. So, as the kids say, don’t sleep on it.  Although it’s been part of the social media scene for a few years now, TikTok is riding a wave of popularity that shows no signs of slowing down. Trust us, the numbers don’t lie. Since its launch in 2017, TikTok has acquired 800 million monthly active users and has…

  6. Using Social Media During Times of Social Unrest

    In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change.  The death of George Floyd sparked outrage across the country, resulting in the largest civil…

  7. the32789 to Bring Community News to Winter Park

    Winter Park marketing agency Findsome & Winmore today announced the launch of the32789, a hyperlocal online news outlet dedicated to reporting community news in Winter Park. the32789 is a digital-only outlet that will reach readers regularly on the web, via e-mail and through social media. The stated mission of the32789 is “to keep citizens informed…

  8. Social Media During Social Distancing

    In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should…

  9. Using Instagram GIF Stickers

    Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how.  What Are GIF Stickers?   Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases…

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