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  1. Dr. Seuss, Arby’s Tweets and Bernie Sanders’ Mittens: How to Capitalize on Trends to Maximize Your Content Marketing Reach

    It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company…

  2. 5 Steps to Creating an Engaging Email Newsletter

    It’s a Monday morning and you’re scrolling through your inbox, coffee in hand. You’re probably picking and choosing which emails you want to open based on how enticing each subject line is, right? Writing a compelling subject line is a rule of thumb for email marketing, but you can’t stop there — getting your subscribers…

  3. Website Navigation Best Practices

    Many companies believe that simply getting users to visit their website is the most important goal. In actuality, a more important (and sometimes more difficult) goal to achieve is getting users to stay on the website. There are many reasons a user may prematurely leave a site, but one of the easiest to avoid is…

  4. Olympic-Sized Lessons: What are the new rules for networking in a post-COVID world?

    It’s a momentous time for athletes—the pinnacles of their careers—the Olympic Games. With the 2020 Tokyo Olympics nearing, I started thinking about the time I worked for the 1996 Atlanta Committee for the Games. I was part of a ticket sales team who sold executive suites and ticket packages for companies and individuals who had…

  5. 4 Steps to Planning A Successful Influencer Event for Your Brand

    Influencer marketing is fast becoming a “must do” for all consumer-based companies. Whether a local coffee shop, a national toy company, or a global automaker, marketing departments are spending more and more money on influencers—and for good reason. 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not…

  6. How to Help Your Brand with Podcasts

    One of the biggest goals (but often one of the largest challenges) of any company is getting in front of the right demographic. Podcasts are a powerful tool that can help your brand tell its story to a specific audience. And as they’ve become bigger and bigger stages for brands to tell their stories, we…

  7. How to name my company using poetry, fish, a front porch, and a set of made-up rules

    One of the most interesting and challenging things our clients ask us to do is to name things – —products, service lines, and even entire companies. A brand’s *name* is critical to its identity in the marketplace and the impression it gives to consumers. While waiting in line for my first COVID vaccine shot, I was struck…

  8. Company Naming with Findsome & Winmore

    Company Naming  What’s in a company name? Besides the inevitable fact that you’ll say it at least once a day and see it on signage, business cards, mugs and the like, names are the ultimate label for your company (no pressure). Company names are often your audience’s first impression of your brand and being. The naming journey can be daunting, whether you’re a well-known…

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