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  1. 5 Steps to Creating an Engaging Email Newsletter

    It’s a Monday morning and you’re scrolling through your inbox, coffee in hand. You’re probably picking and choosing which emails you want to open based on how enticing each subject line is, right? Writing a compelling subject line is a rule of thumb for email marketing, but you can’t stop there — getting your subscribers…

  2. Olympic-Sized Lessons: What are the new rules for networking in a post-COVID world?

    It’s a momentous time for athletes—the pinnacles of their careers—the Olympic Games. With the 2020 Tokyo Olympics nearing, I started thinking about the time I worked for the 1996 Atlanta Committee for the Games. I was part of a ticket sales team who sold executive suites and ticket packages for companies and individuals who had…

  3. 4 Steps to Planning A Successful Influencer Event for Your Brand

    Influencer marketing is fast becoming a “must do” for all consumer-based companies. Whether a local coffee shop, a national toy company, or a global automaker, marketing departments are spending more and more money on influencers—and for good reason. 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not…

  4. How to Help Your Brand with Podcasts

    One of the biggest goals (but often one of the largest challenges) of any company is getting in front of the right demographic. Podcasts are a powerful tool that can help your brand tell its story to a specific audience. And as they’ve become bigger and bigger stages for brands to tell their stories, we…

  5. How to name my company using poetry, fish, a front porch, and a set of made-up rules

    One of the most interesting and challenging things our clients ask us to do is to name things – —products, service lines, and even entire companies. A brand’s *name* is critical to its identity in the marketplace and the impression it gives to consumers. While waiting in line for my first COVID vaccine shot, I was struck…

  6. Company Naming with Findsome & Winmore

    Company Naming  What’s in a company name? Besides the inevitable fact that you’ll say it at least once a day and see it on signage, business cards, mugs and the like, names are the ultimate label for your company (no pressure). Company names are often your audience’s first impression of your brand and being. The naming journey can be daunting, whether you’re a well-known…

  7. What Can Businesses Learn From Advertising Agencies Using TikTok?

    Discover the Possibilities  The clock is Tiking… is your business Toking? By now, you’ve likely noticed that many companies have yet to get established on TikTok. We have a feeling that’ll change. Remember the days of questioning if getting on platforms like Facebook and Instagram was the right move? Today, the thought of neglecting to reach your audience via social is…

  8. Getting It Right, and Sometimes Wrong: Four PR Lessons Every Company Can Learn from Amazon’s HQ2 Search

    “The best laid plans of mice and men, often go awry.” That quote by Robert Burns can have particular meaning in today’s public relations culture, where so many things are uncontrollable. Even the biggest PR machines can’t always predict people’s reactions — but they should be able to adjust to the changing conditions. Whether you’re…

  9. 3 Key Takeaways from Social Media in 2020

    From layoffs and lockdowns to uncertainty and unrest, we’re probably all ready to close the book on 2020 and never talk about it again. But as much as we’d like to pretend that last year’s surreal whirlwind of events never happened, we’d be remiss if we didn’t admit just how much 2020 taught us. And for those of us in the world of…

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